India Alternative Medicine and Herbal Products Market Outlook to 2018 - Surging Demand of Herbal Skincare Products to Impel Growth

Published: Nov, 2014 | Pages: 197 | Publisher: Ken Research Private Ltd
Industry: Healthcare | Report Format: Electronic (PDF)

Executive Summary

The report titled “India Alternative Medicine and Herbal Products Market Outlook to 2018 - Surging Demand of Herbal Skincare Products to Impel Growth” presents a comprehensive analysis of the industry covering aspects including market size by revenue, segmentation on the basis of herbal medicines and herbal products, by types of herbal products such as ‘herbal hair care’ including herbal shampoo, hair oil and other herbal hair care products including herbal hair color, conditioners, by ‘herbal skin care’ comprising herbal face wash, herbal skin creams and others including face pack, face cleansers, by ‘herbal oral care products’, Chyawanprash, balms, and other medications (cold and cough, pain killers etc). The report also entails a detailed description on the recent trends and developments in the market, growth drivers, SWOT analysis across different segments and companies and competitive scenario of major players in the industry along with providing future projections and outlook for each market segment. 

The alternative medicine and herbal products market has emerged as one of the fastest growing markets in India due to  increasing health consciousness and rising awareness among the people regarding the benefits of using herbal products which has driven the demand of herbal products and medicines in the market in the last few years. The market has registered a CAGR of 19.5% during FY’2008-FY’2013 by rising from INR ~ million in FY’2008 to INR ~ million in FY’2013. 

Herbal hair care segment commanded the largest share of ~% share of the total herbal products sales in the country in FY’2013 which has risen from ~% in FY’2008 followed by herbal skin care segment which grew from INR ~ million in FY’2008 to INR ~ million in FY’2013. Increasing spending power of the consumers, rapid urbanization, changing lifestyles, preference towards premium products available in the market has made skin care market grow rapidly. Growth is being further fuelled by surging demand for natural and herbal products which have now been widely accepted by the masses, especially the female segment of the population.

Herbal oral care and other herbal products including chyawanprash, herbal digestives and balms have also witnessed a steady growth over the years. The India herbal oral care market has grown tremendously at a CAGR of 21% over the period FY’2008-FY’2013. Chyawanprash has a wide target audience. It is consumed by people of all ages, on one hand it is given to children and old people to increase their immunity against vulnerable diseases and on the other hand young and middle aged people consume Chyawanprash as a medium to fulfill their incomplete nutrition in the food they consume and also to stay healthy and less susceptible against diseases. The total Chyawanprash market in India was valued at INR ~ million in FY’2013, thus rising from INR ~ million in FY’2010. 

Dabur India Limited, Himalaya Herbal Limited, Marico Limited, Emami Limited and others are some of the major players in the India alternative medicine and herbal products market. The spread of organized retail to Tier 2 cities, and the availability of a wide range of products at different price points by key players such as Dabur, Himalaya, and Emami are contributing immensely to the growth of the domestic herbal skin care market. The herbal skin care market in India is dominated by major players including Dabur, Himalaya Herbals, Emami and Vicco which together account for ~% of the market revenue, as recorded in FY’2013.

Rising standards of living, higher disposable incomes, and shifting trend of consumers towards herbal personal care products will push the India alternative medicine and herbal products market in the future. The market for ayurvedic cosmetics products in India is anticipated to grow at a swift pace in the coming years. The market is just instigating to get colonized with ayurvedic brands and has registered momentous growth in few years. Thus, with more products being launched in the market, greater awareness among the consumers, strong marketing and promotional strategies, the future of ayurvedic products in India seems optimistic. The market is projected to reach INR ~ million by FY’2018 growing at a CAGR of 18.9 % over the period FY’2013-FY’2018.

Key Topics Covered in the report
-	Market Size of India Alternative Medicine and Herbal Products Market by Value, FY’2008-FY’2013
-	Value Chain of India Alternative Medicine and Herbal Products Market
-	Market Segmentation of India Alternative Medicine and Herbal Products Market herbal medicines and herbal products, FY’2008-FY’2013
-	Market Size of India Herbal Medicine Market by 	Historical Values and Future Projections, FY’2008-FY’2018
-	Market Segmentation of India Alternative Medicine and Herbal Products Market herbal hair care, herbal skin care, herbal oral care and other herbal products, FY’2008-FY’2013
-	Sub segmentation of herbal hair care by shampoo, oil and others- SWOT Analysis, market share and competitive landscape of players in each herbal shampoo and herbal oil
-	Sub segmentation of herbal skin care by face wash, creams and others- SWOT Analysis, market share and competitive landscape of players in herbal skin care market
-	Trends and Developments in India Alternative Medicine and Herbal Products Market
-	Government’s Role in the Sector
-	Company Profiles of Major Players in India Alternative Medicine and Herbal Products Market 
-	Future Outlook and Projections in India Alternative Medicine and Herbal Products Market, FY’2014-FY’2018 by segments.

 Table of Contents
1.	India Alternative Medicine and Herbal Products Market Introduction
Key Growth Drivers of India Alternative Medicine and Herbal Products Market	
2.	India Alternative Medicine and Herbal Products Market Value Chain	
3.	India Alternative Medicine and Herbal Products Market Size by Revenue, FY’2008-FY’2013	
4.	India Alternative Medicine and Herbal Products Market Segmentation	
4.1.	By Herbal Products and Medicines, FY’2008-FY’2013	
5.	India Herbal Medicine Market: An Overview	
5.1.	India Herbal Medicine Market Size and Future Projections, FY’2008-FY’2018	
5.2.	Major Companies in India Herbal Medicine Market by Product Offerings and Pricing	
6.	India Herbal Hair Care Market	
6.1.	Introduction and Size, FY’2008-FY’2013	
6.2.	India Herbal Hair Care Products Market Segmentation by Shampoo, Oil and Others, FY’2008-FY’2013	
6.2.1.	India Herbal Shampoo Market	
6.2.1.1.	Introduction and Size, FY’2008-FY’2013	
6.2.1.2.	India Herbal Hair Shampoo Market Segmentation by Renowned and Less Renowned Brands, FY’2009-FY’2013	
6.2.1.3.	SWOT Analysis of Herbal Shampoo Market in India	
6.2.1.4.	Market Share of Major Players in Herbal Shampoo Market, FY’2013	
6.2.1.5.	Competitive Landscape of Major Players in Herbal Shampoo Market	
6.2.2.	India Herbal Hair Oil Market	
6.2.2.1.	Introduction and Size, FY’2008-FY’2013	
6.2.2.2.	India Herbal Hair Oil Market Segmentation	
6.2.2.2.1.	By Types of Oils, FY’2008-FY’2013	
Coconut Hair Oil Market Size in India, FY’2008-FY’2013	
Light Hair Oil Market Size in India, FY’2008-FY’2013	
Amla Based Hair Oil Market Size in India, FY’2008-FY’2013	
Cooling and Other Hair Oil Market Size in India, FY’2008-FY’2013	
6.2.2.3.	Market Share of Major Players in Herbal Hair Oil Market, FY’2013	
6.2.2.4.	Competitive Landscape of Major Players in Herbal Hair Oil Market	
7.	India Herbal Skin Care Market	
7.1.	Introduction and Market Size, FY’2008-FY’2013	
7.2.	Herbal Skin Care Market Segmentation by Face Wash, Skin/Body Creams and Other Skin Care Products, FY’2008-FY’2013	
7.3.	SWOT Analysis of Herbal Skin Care Market in India	
7.4.	Market Share of Major Players in Herbal Skin Care Market in India, FY’2013	
7.5.	Competitive Landscape of Major Players in India Herbal Skin Care Market	
8.	India Herbal Oral Care Products Market	
8.1.	Introduction and Market Size, FY’2008-FY’2013
8.2.	SWOT Analysis of Herbal Oral Care Market in India	
8.3.	Market Share of Major Players in India Herbal Oral Care Market, FY’2013	
8.4.	Competitive Landscape of Major Players in India Herbal Oral Care Market	
9.	Chyawanprash Market in India	
9.1.	Introduction and Market Size, FY’2008-FY’2013	
9.2.	Market Share of Major Players in India Chyawanprash Market, FY’2013	
10.	India Herbal Digestive Market	
10.1.	Introduction and Market Size, FY’2008-FY’2013	
10.2.	Market Share of major players in India Herbal Digestive Market, FY’2013	
11.	India Herbal Balm Market	
11.1.	Introduction and Market Size, FY’2010-FY’2013	
11.2.	Market Share of Major Players in India Herbal Balm Market, FY’2013	
11.2.1.	Competitive Landscape of Major Players in Chyawanprash, Digestive Remedies and Balm Market in India	
12.	Export Market of Alternative Medicine and Herbal Products In India	
Export Value, FY’2011-FY’2013	
Major Destinations by Value, FY’2011-FY’2013	
Measures taken by the Government of India to increase exports of herbs and AYUSH medicines	
12.1.	Export and Import Market of Hair Shampoo In India, FY’2008-FY’2013
By Value, FY’2008- FY’2013
By Volume, FY’2008- FY’2013	
12.2.	Export and Import Market of Hair Oil In India, FY’2011-FY’2013	
By Value, FY’2011-FY’2013	
By Volume, FY’2011-FY’2013	
12.3.	Export and Import Market of Toothpaste from India, FY’2008-FY’2013	
By Value, FY’2008- FY’2013	
By Volume, FY’2008- FY’2013	
12.4.	Export and Import Market of Toothpowder in India, FY’2008-FY’2013	
By Value, FY’2008- FY’2013	
By Volume, FY’2012- FY’2013	
12.5.	Export and Import Market of Skin Cream from India, FY’2008-FY’2013	
By Value, FY’2008- FY’2013	
By Volume, FY’2008- FY’2013	
12.6.	Export and Import Market of Moisturizing Lotions in India, FY’2008-FY’2013	
By Value, FY’2008- FY’2013	
By Volume, FY’2008 - FY’2013	
13.	Government Regulations and Policies for India Alternative Medicine and Herbal Products Market	
National Policy on Indian Systems of medicine and homeopathy -2002	
I.E.C and International Collaboration	
Quality Control of Ayurveda, Siddha and Unani Drugs	
Centrally sponsored scheme for quality control of Ayurveda, Siddha, Unani & Homoeopathy drugs	
14.	Government Institutions and R&D Centers for Alternative Medicine and Herbal Products in India	
15.	SWOT Analysis of India Alternative Medicine and Herbal Products Market	
Strengths	
Weakness
Opportunities
Threats
16.	Porter’s Five Force Analysis in India Alternative Medicine and Herbal Products Market
Barriers to Entry	
Bargaining Power of customers	
Bargaining Power of Suppliers	
Threats of substitutes	
Competitive Rivalry within the Industry	
17.	Trends and Developments in India Alternative Medicine and Herbal Products Market
Setting up of Online Shopping Portals for Alternative Medicine and Herbal products
Emerging Wellness Centers in India	
Increasing Spending on Health	
Rapid Growth of Men’s Grooming Products Market in India	
18.	Company Profile of Major Players In India Herbal Products Market	
18.1.	Dabur India Limited	
18.1.1.	Business Overview	
Business Divisions of Dabur and Market Positioning in Each Category	
Value Chain Analysis of Dabur India Limited	
18.1.2.	Business Strategy	
Focus on Expanding the Product Portfolio	
Focus on Endorsements and Promotions
Competitive Prices	
Rural Growth Opportunity
18.1.3.	SWOT Analysis of Dabur India Limited
18.1.4.	Key Performance indicators	
18.2.	Emami Limited	
18.2.1.	Business Overview	
18.2.2.	Business Strategies	
Foraying in the Men’s Grooming Segment
Expanding Presence in the Underpenetrated Markets
Strategic Plans of the company for the Coming Years
18.2.3.	SWOT Analysis of Emami Ltd.
18.2.4.	Key Performance Indicators
Brand Wise Revenue, FY’2010-FY’2013
18.3.	Marico Limited
18.3.1.	Business Overview	
18.3.2.	SWOT Analysis of Marico Ltd.	
18.3.3.	Key Performance Indicators, FY’2009-FY’2013	
18.4.	Himalaya Herbals Limited	
18.4.1.	Business Overview	
18.4.2.	SWOT Analysis of Himalaya Herbal Limited	
18.4.3.	Business Strategy of Himalaya Herbal Limited	
18.4.4.	Key Performance Indicators	
Himalaya Herbal Ltd. Revenue Predictions by Business Divisions, 2020	
19.	Future Outlook and Projections for India Alternative Medicine and Herbal Products Market in India, FY’2014-FY’2018	
19.1.	By Type of Herbal Products, FY’2014-FY’2018	
19.1.1.	By Herbal Hair Care Market, FY’2014-FY’2018	
19.1.2.	By Herbal Skin Care Market, FY’2014-FY’2018	
19.1.3.	By Herbal Oral Care Market, FY’2014-FY’2018	
19.2.	Cause and Effect Analysis between Macro-Economic and Industry Factors and Expected India Alternative Medicine and Herbal Products market Prospects	
20.	Macroeconomic Factors Affecting India Alternative Medicine and Herbal Products Market, 2008-2018	
20.1.	Government Spending on AYUSH System in India, FY’2008-FY’2018	
20.2.	Medical Tourism Industry in India, 2008-2018	
20.3.	AYUSH Practitioners in India, 2008-2018	
20.4.	Licensed Pharmacies under AYUSH in India, FY’2008-FY’2018	
20.5.	Health Expenditure in India, FY’2008-FY’2018	
21.	Appendix	
21.1.	Market Definition	
21.2.	Abbreviations
21.3.	Research Methodology	
Data Collection Methods	
Approach	
Variables (Dependent and Independent)	
Multi Factor Based Sensitivity Model
Final Conclusion	
21.4.	Disclaimer

List of Tables
Table 1: India Alternative Medicine and Herbal Products Market Segmentation by Herbal Products and Medicines on the Basis of Revenue Contribution in INR Million, FY’2008-FY’2013	
Table 2: Major Companies in India Herbal Medicine market by Product Offerings and Pricing	
Table 3: India Herbal Hair Care Market Segmentation by Herbal Hair Oil, Hair Shampoo and Other Herbal Hair Care Products on the Basis of Revenue Contribution in INR Million, FY’2008-FY’2013	
Table 4: India Herbal Hair Shampoo Market Segmentation by Renowned Brands and Less Renowned Brands on the Basis of Revenue in INR Million, FY’2013	
Table 5: Revenue of Major Players in Herbal Hair Shampoo Market in India in INR Million, FY’2013	
Table 6: Competitive Landscape of Major players in India Herbal Shampoo Market	
Table 7: Top 10 Hair Oil Brands in India by Popularity	
Table 8: India Herbal Hair Oil Market Segmentation by Types of Oils on the Basis of Revenue in INR Million, FY’2008-FY’2013	
Table 9: Comparison of Dabur and Bajaj Almond Oil by Price of 100 ml and 200 ml Bottles in INR, FY’2013	
Table 10: State Wise Sales of Light Hair Oil in Urban and Rural Areas in Percentage %, FY’2013	
Table 11: Volume Sales of Light Hair Oil in India by Different Pack Sizes in Percentage %, FY’2013	
Table 12: Revenue of Major Players in Herbal Hair Oil Market in India in INR Million, FY’2013	
Table 13: Competitive Landscape of Major players in India Herbal Hair Oil Market	
Table 14: India Herbal Skin Care Market Segmentation by Herbal Face Wash, Herbal Skin/Body Creams and Other Skin Care Products on the Basis of Revenue Contribution in INR Million, FY’2008-FY’2013	
Table 15: Revenue of Major Players in Herbal Skin Care Market in India in INR Million, FY’2013	
Table 16: Competitive Landscape of Major Players in Herbal Skin Care Market in India	
Table 17: Major Herbal Toothpowder Brands in India Price in INR	
Table 18: Revenue of Major Players in Herbal Oral Care Market in India in INR Million, FY’2013	
Table 19: Competitive Landscape of Major Players in India Herbal Oral Care Market	
Table 20: Revenue of Major Players in Chyawanprash Market in India in INR Million, FY’2013	
Table 21: Revenue of Major Players in Herbal Digestives Market in India in INR Million, FY’2013	
Table 22: Revenue of Major Players in Herbal Balm Market in India in Percentage %, FY’2013
Table 23: Competitive Landscape of Major Players in Chyawanprash, Herbal Digestive Remedies and Balm Market in India
Table 24: Major Export Destinations of Medicinal Herbs and Value Added Products and AYUSH Medicines in India in INR Million, FY’2011-FY’2013	
Table 25: Export of Shampoo from India by Major Countries in INR Million, FY’2008-FY’2013
Table 26: Import of Shampoo in India from Major Countries in INR Million, FY’2008-FY’2013
Table 27: Export of Shampoo from India by Major Countries in Thousand Units, FY’2008-FY’2013
Table 28: Import of Shampoo in India from Major Countries in Thousand Units, FY’2008-FY’2013
Table 29: Export of Hair Oil from India by Major Countries in INR Million, FY’2011-FY’2013
Table 30: Import of Hair Oil in India from Major Countries in INR Million, FY’2011-FY’2013	
Table 31: Export of Hair Oil from India by Major Countries in Thousand Units, FY’2011-FY’2013
Table 32: Import of Hair Oil in India by Major Countries in Thousand Units, FY’2011-FY’2013
Table 33: Export of Toothpaste from India by Major Countries in INR Million, FY’2008-FY’2013
Table 34: Import of Toothpaste in India by Major Countries in INR Million, FY’2008-FY’2013
Table 35: Export of Toothpaste from India by Major Countries in Thousand Kilograms, FY’2008-FY’2013
Table 36: Import of Toothpaste in India by Major Countries in Thousand Kilograms, FY’2008-FY’2013
Table 37: Export of Toothpowder from India by Major Countries in INR Million, FY’2008-FY’2013
Table 38: Import of Toothpowder from India by Major Countries in INR Million, FY’2008-FY’2013
Table 39: Export of Toothpowder from India by Major Countries in Thousand Kilograms, FY’2012-FY’2013
Table 40: Import of Toothpowder in India by Major Countries in Thousand Kilograms, FY’2012-FY’2013
Table 41: Export of Skin Cream from India by Major Countries in INR Million, FY’2008-FY’2013
Table 42: Import of Skin Cream in India by Major Countries in INR Million, FY’2008-FY’2013
Table 43: Export of Skin Cream from India by Major Countries in Thousand Kilograms, FY’2008 -FY’2013
Table 44: Import of Skin Cream in India by Major Countries in Thousand Kilograms, FY’2008 -FY’2013
Table 45: Export of Moisturizing Lotions from India by Major Countries in INR Million, FY’2008-FY’2013
Table 46: Import of Moisturizing Lotions in India by Major Countries in INR Million, FY’2008-FY’2013
Table 47: Export of Moisturizing Lotions from India by Major Countries in Thousand Kilograms, FY’2008 -FY’2013
Table 48: Import of Moisturizing Lotions in India by Major Countries in Thousand Kilograms, FY’2008-FY’2013
Table 49: Government Institutions and R&D Centers for Alternative Medicine and Herbal Products in India
Table 50: Timeline of Dabur India Ltd.
Table 51: Dabur India Ltd. Consumer Care Division Product Portfolio	
Table 52: Dabur India Ltd. Foods Division Product Portfolio	
Table 53: Dabur India Ltd. Total Revenue Contribution by Business Divisions in INR Million, FY’2010-FY’2013	
Table 54: Dabur Consumer Care Division Revenue by Segments in Percentage %, FY’2010-FY’2013	
Table 55: Dabur Consumer Care Division Revenue by Segments in INR Million, FY’2010-FY’2013	
Table 56: Emami Ltd. Product Portfolio	
Table 57: Emami Ltd. Revenue Contribution by India and Overseas Market in INR Million, FY’2009-FY’2013	
Table 58: Emami Ltd. Total Revenue by Major Brands in INR Million, FY’2010-FY’2013	
Table 59: Marico Ltd. Company Timeline	
Table 60: Marico Ltd. Brands and Products Target Audience	
Table 61: Marico Ltd. Product Portfolio and Market Positioning in Each Category, FY’2013	
Table 62: Marico Revenue by Domestic, International and Skin Care Segment in INR Million, FY’2012- FY’2013
Table 63: Marico Revenue from Parachute Oil and Value Added Oil in INR Million, FY’2013
Table 64: Himalaya Herbal Limited Timeline	
Table 65: India Herbal Hair Care Market Future Projections by Herbal Hair Oil, Shampoo and Other Herbal Hair Care Products on the Basis of Revenue Contribution in INR Million, FY’2014-FY’2018	
Table 66: Cause and Effect Relationship Analysis between Industry Factors and Expected Industry Prospects of the India Alternative Medicine and Herbal Products market	
Table 67: Number of Licensed Government and Non Government Pharmacies for AYUSH in India, FY’2013	
Table 68: Correlation Matrix of India Alternative Medicine and Herbal Products Market	
Table 69: Regression Coefficients Output of India Alternative Medicine and Herbal Products Market