In-app Advertising Market Size, Share & Trends Analysis Report By Type, By Platform, By Application (Messaging, Entertainment, Gaming, Online Shopping, Payment & Ticketing), By Region, And Segment Forecasts, 2019 - 2025

Published: Jul, 2019 | Pages: 120 | Publisher: Grand View Research
Industry: Technology & Media | Report Format: Electronic (PDF)

The global in-app advertising market size is expected to reach USD 226,422.8 million by 2025, growing at a CAGR of 19.4% from 2019 to 2025, according to a new study conducted by Grand View Research, Inc. In-app advertising enables advertisers to display various types of advertisements, such as banners and pop-up videos, on mobile applications to reach their audience. The concept is gaining popularity owing to the rapidly increasing demand for mobile device-based advertising across various industry verticals such as education, entertainment, and retail.

The growing popularity of Business-to-Business (B2B), Business-to-Consumer (B2C), and Consumer-to-Consumer (C2C) e-commerce websites coupled with the emerging trend of online gaming are further fueling the market growth. Smartphone messaging, shopping, and gaming applications are expected to capture significant shares in the market over the forecast period owing to their increased use and the growing trend of mobile-based applications.

In-app advertising is a vital marketing channel for companies and offers them with sophisticated data tracking and user targeting features. It also enables advertisers to reach consumers with pinpoint accuracy, acting as an effective medium to capture consumers' attention and encourage them to view and interact with the advertisements through mobile devices. Moreover, advertisers can harness geolocation data to ensure that they are reaching users at the right place and time. Majority of the smartphone users spend a significant amount of time using applications for voice/video calling, messaging, ticket booking, and gaming. In-app advertising can be easily integrated with such applications to reach prospective customers.

Further key findings from the report suggest:

• The messaging segment is expected to gain traction owing to factors such as increasing consumer preference, better offers, and price discounts

• The Android segment is expected to witness the highest growth rate over the forecast period owing to factors such as increased adoption of smartphones in the emerging economies of Asia Pacific, such as India and China

• North America is expected to continue leading the in-app advertising market and reach USD 65,617.3 million by 2025. However, Asia Pacific is expected to witness the highest growth rate over the forecast period

• Key industry players include Tapjoy, Inc.; Google AdMob; BYYD Inc.; Flurry, Inc.; Glispa GmbH; Tune, Inc.; Amobee, Inc.; InMobi; One by AOL; and Chartboost.

 Table of Contents

Chapter 1 Methodology and Scope
                 1.1 Research Methodology
                 1.2 Research Scope and Assumptions
                 1.3 List of Data Sources

Chapter 2 Executive Summary
                 2.1 In-app Advertising - Industry Snapshot & Key Buying Criteria, 2014 - 2025
                 2.2 In-app Advertising Market, 2014 - 2025
                     2.2.1 Global in-app advertising market, by region, 2014 - 2025
                     2.2.2 Global in-app advertising market, by type, 2014 - 2025
                     2.2.3 Global in-app advertising market, by platform, 2014 - 2025
                     2.2.4 Global in-app advertising market, by application, 2014 - 2025

Chapter 3 In-app Advertising Industry Outlook
                 3.1 Market Segmentation & Scope
                 3.2 Market Size and Growth Prospects
                 3.3 In-app Advertising - Value Chain Analysis
                     3.3.1 Vendor landscape
                 3.4 In-app Advertising Market Dynamics
                     3.4.1 Market driver analysis
                     3.4.2 Market challenge analysis
                 3.5 Penetration and Growth Prospect Mapping
                 3.6 In-app Advertising - Porter's Five Forces Analysis
                 3.7 In-app Advertising - Company Market Share Analysis, 2018
                 3.8 In-app Advertising - PESTEL Analysis

Chapter 4 In-app Advertising Type Outlook
                 4.1 In-app Advertising Market Share By Type, 2018
                 4.2 Banner Ads
                     4.2.1 Banner ads in-app advertising market, 2014 - 2025
                 4.3 Interstitial Ads
                     4.3.1 Interstitial ads in-app advertising market, 2014 - 2025
                 4.4 Rich Media Ads
                     4.4.1 Rich media ads in-app advertising market, 2014 - 2025
                 4.5 Video Ads
                     4.5.1 Video ads in-app advertising market, 2014 - 2025
                 4.6 Native Ads
                     4.6.1 Native Ads in-app advertising market, 2014 - 2025

Chapter 5 In-app Advertising Platform Outlook
                 5.1 In-app Advertising Market Share By Platform, 2018
                 5.2 Android
                     5.2.1 Android in-app advertising market, 2014 - 2025
                 5.3 iOS
                     5.3.1 iOS in-app advertising market, 2014 - 2025
                 5.4 Others
                     5.4.1 Other platforms in-app advertising market, 2014 - 2025

Chapter 6 In-app Advertising Application Outlook
                 6.1 In-app Advertising Market Share By Application, 2018
                 6.2 Messaging
                     6.2.1 In-app advertising market in messaging application, 2014 - 2025
                 6.3 Entertainment
                     6.3.1 In-app advertising market in entertainment application, 2014 - 2025
                 6.4 Gaming
                     6.4.1 In-app advertising market in gaming application, 2014 - 2025
                 6.5 Online Shopping
                     6.5.1 In-app advertising market in online shopping application, 2014 - 2025
                 6.6 Payment & Ticketing
                     6.6.1 In-app advertising market in payment & ticketing application, 2014 - 2025
                 6.7 Others
                     6.7.1 In-app advertising market in other applications, 2014 - 2025

Chapter 7 In-app Advertising Regional Outlook
                 7.1 In-app Advertising Market Share By Region, 2018
                 7.2 North America
                     7.2.1 North America in-app advertising market, 2014 - 2025
                     7.2.2 North America in-app advertising market, by type, 2014 - 2025
                     7.2.3 North America in-app advertising market, by platform, 2014 - 2025
                     7.2.4 North America in-app advertising market, by application, 2014 - 2025
                     7.2.5 U.S.
                          7.2.5.1 U.S. in-app advertising market, 2014 - 2025
                          7.2.5.2 U.S. in-app advertising market, by type, 2014 - 2025
                          7.2.5.3 U.S. in-app advertising market, by platform, 2014 - 2025
                          7.2.5.4 U.S. in-app advertising market, by application, 2014 - 2025 
                     7.2.6 Canada
                          7.2.6.1 Canada in-app advertising market, 2014 - 2025
                          7.2.6.2 Canada in-app advertising market, by type, 2014 - 2025
                          7.2.6.3 Canada in-app advertising market, by platform, 2014 - 2025
                          7.2.6.4 Canada in-app advertising market, by application, 2014 - 2025 
                 7.3 Europe
                     7.3.1 Europe in-app advertising market, 2014 - 2025
                     7.3.2 Europe in-app advertising market, by type, 2014 - 2025
                     7.3.3 Europe in-app advertising market, by platform, 2014 - 2025
                     7.3.4 Europe in-app advertising market, by application, 2014 - 2025
                     7.3.5 U.K. 
                          7.3.5.1 U.K. in-app advertising market, 2014 - 2025
                          7.3.5.2 U.K. in-app advertising market, by type, 2014 - 2025
                          7.3.5.3 U.K. in-app advertising market, by platform, 2014 - 2025
                          7.3.5.4 U.K. in-app advertising market, by application, 2014 - 2025 
                     7.3.6 Germany
                          7.3.6.1 Germany in-app advertising market, 2014 - 2025
                          7.3.5.2 Germany in-app advertising market, by type, 2014 - 2025
                          7.3.6.3 Germany in-app advertising market, by platform, 2014 - 2025
                          7.3.6.4 Germany in-app advertising market, by application, 2014 - 2025 
                 7.4 Asia Pacific
                     7.4.1 Asia Pacific in-app advertising market, 2014 - 2025
                     7.4.2 Asia Pacific in-app advertising market, by type, 2014 - 2025
                     7.4.3 Asia Pacific in-app advertising market, by platform, 2014 - 2025
                     7.4.4 Asia Pacific in-app advertising market, by application, 2014 - 2025
                     7.4.5 China
                          7.4.5.1 China in-app advertising market, 2014 - 2025
                          7.4.5.2 China in-app advertising market, by type, 2014 - 2025
                          7.4.5.3 China in-app advertising market, by platform, 2014 - 2025
                          7.4.5.4 China in-app advertising market, by application, 2014 - 2025 
                     7.4.6 India
                          7.4.6.1 India in-app advertising market, 2014 - 2025
                          7.4.6.2 India in-app advertising market, by type, 2014 - 2025
                          7.4.6.3 India in-app advertising market, by platform, 2014 - 2025
                          7.4.6.4 India in-app advertising market, by application, 2014 - 2025 
                     7.4.7 Japan
                          7.4.7.1 Japan in-app advertising market, 2014 - 2025
                          7.4.7.2 Japan in-app advertising market, by type, 2014 - 2025
                          7.4.7.3 Japan in-app advertising market, by platform, 2014 - 2025
                          7.4.7.4 Japan in-app advertising market, by application, 2014 - 2025
                 7.5 Latin America
                     7.5.1 Latin America in-app advertising market, 2014 - 2025
                     7.5.2 Latin America in-app advertising market, by type, 2014 - 2025
                     7.5.3 Latin America in-app advertising market, by platform, 2014 - 2025
                     7.5.4 Latin America in-app advertising market, by application, 2014 - 2025
                     7.5.5 Brazil
                          7.5.5.1 Brazil in-app advertising market, 2014 - 2025
                          7.5.5.2 Brazil in-app advertising market, by type, 2014 - 2025
                          7.5.5.3 Brazil in-app advertising market, by platform, 2014 - 2025
                          7.5.5.4 Brazil in-app advertising market, by application, 2014 - 2025 
                 7.6 MEA
                     7.6.1 MEA in-app advertising market, 2014 - 2025
                     7.6.2 MEA in-app advertising market, by type, 2014 - 2025
                     7.6.3 MEA in-app advertising market, by platform, 2014 - 2025
                     7.6.4 MEA in-app advertising market, by application, 2014 - 2025

Chapter 8 Competitive Landscape
                 8.1 In-app Advertising Mill, Inc.
                     8.1.1 Company overview
                     8.1.2 Financial performance
                     8.1.3 Product benchmarking
                     8.1.4 Strategic initiatives
                 8.2 Tapjoy, Inc
                     8.2.1 Company overview
                     8.2.2 Financial performance
                     8.2.3 Product benchmarking
                     8.2.4 Strategic initiatives
                 8.3 TUNE, Inc.
                     8.3.1 Company overview
                     8.3.2 Financial performance
                     8.3.3 Product benchmarking
                     8.3.4 Strategic initiatives
                 8.4 Chartboost
                     8.4.1 Company overview
                     8.4.2 Financial performance
                     8.4.3 Product benchmarking
                     8.4.4 Strategic initiatives
                 8.5 Flurry, Inc.
                     8.5.1 Company overview
                     8.5.2 Financial performance
                     8.5.3 Product benchmarking
                     8.5.4 Strategic initiatives
                 8.6 Facebook, Inc.
                     8.6.1 Company overview
                     8.6.2 Financial performance
                     8.6.3 Product benchmarking
                     8.6.4 Strategic initiatives
                 8.7 BYYD, Inc.
                     8.7.1 Company overview
                     8.7.2 Financial performance
                     8.7.3 Product benchmarking
                     8.7.4 Strategic initiative
                 8.8 Verizon Communications, Inc.
                     8.8.1 Company overview
                     8.8.2 Financial performance
                     8.8.3 Product benchmarking
                     8.8.4 Strategic initiatives
                 8.9 InMobi
                     8.9.1 Company overview
                     8.9.2 Financial performance
                     8.9.3 Product benchmarking
                     8.9.4 Strategic initiatives
                 8.10 Google LLC
                     8.10.1 Company overview
                     8.10.2 Financial performance
                     8.10.3 Product benchmarking
                     8.10.4 Strategic initiatives

List of Tables

TABLE 1 In-app advertising - Industry snapshot & key buying criteria, 2014 - 2025
TABLE 2 Global in-app advertising market, 2014 - 2025 (USD Million)
TABLE 3 Global in-app advertising market, by region, 2014 - 2025 (USD Million)
TABLE 4 Global in-app advertising market, by type, 2014 - 2025 (USD Million)
TABLE 5 Global in-app advertising market, by platform, 2014 - 2025 (USD Million)
TABLE 6 Global in-app advertising market, by application, 2014 - 2025 (USD Million)
TABLE 7 In-app advertising - Key market driver impact
TABLE 8 In-app advertising - Key market challenge impact
TABLE 9 Banner ads in-app advertising market, 2014 - 2025 (USD Million)
TABLE 10 Banner ads in-app advertising market, by region, 2014 - 2025 (USD Million)
TABLE 11 Interstitial ads in-app advertising market, 2014 - 2025 (USD Million)
TABLE 12 Interstitial ads in-app advertising market, by region, 2014 - 2025 (USD Million)
TABLE 13 Rich media ads in-app advertising market, 2014 - 2025 (USD Million)
TABLE 14 Rich media ads in-app advertising market, by region, 2014 - 2025 (USD Million)
TABLE 15 Video ads in-app advertising market, 2014 - 2025 (USD Million)
TABLE 16 Video ads in-app advertising market, by region, 2014 - 2025 (USD Million)
TABLE 17 Native ads in-app advertising market, 2014 - 2025 (USD Million)
TABLE 18 Native ads in-app advertising market, by region, 2014 - 2025 (USD Million)
TABLE 19 Android in-app advertising market, 2014 - 2025 (USD Million)
TABLE 20 Android in-app advertising market, by region, 2014 - 2025 (USD Million)
TABLE 21 iOS in-app advertising market, 2014 - 2025 (USD Million)
TABLE 22 iOS in-app advertising market, by region, 2014 - 2025 (USD Million)
TABLE 23 Other platform in-app advertising market, 2014 - 2025 (USD Million)
TABLE 24 Other platform in-app advertising market, by region, 2014 - 2025 (USD Million)
TABLE 25 In-app advertising market in messaging application, 2014 - 2025 (USD Million)
TABLE 26 In-app advertising market in messaging application, by region, 2014 - 2025 (USD Million)
TABLE 27 In-app advertising market in entertainment application, 2014 - 2025 (USD Million)
TABLE 28 In-app advertising market in entertainment application, by region, 2014 - 2025 (USD Million)
TABLE 29 In-app advertising market in gaming application, 2014 - 2025 (USD Million)
TABLE 30 In-app advertising market in gaming application, by region, 2014 - 2025 (USD Million)
TABLE 31 In-app advertising market in online shopping application, 2014 - 2025 (USD Million)
TABLE 32 In-app advertising market in online shopping application, by region, 2014 - 2025 (USD Million)
TABLE 33 In-app advertising market in payment & ticketing application, 2014 - 2025 (USD million)
TABLE 34 In-app advertising market in payment & ticketing application, by region, 2014 - 2025 (USD Million)
TABLE 35 In-app advertising market in other applications, 2014 - 2025 (USD million)
TABLE 36 In-app advertising market in other applications, by region, 2014 - 2025 (USD Million)
TABLE 37 North America in-app advertising market, 2014 - 2025 (USD Million)
TABLE 38 North America in-app advertising market, by type, 2014 - 2025 (USD Million)
TABLE 39 North America in-app advertising market, by platform, 2014 - 2025 (USD Million)
TABLE 40 North America in-app advertising market, by application, 2014 - 2025 (USD Million)
TABLE 41 U.S. in-app advertising market, 2014 - 2025 (USD Million)
TABLE 42 U.S. in-app advertising market, by type, 2014 - 2025 (USD Million)
TABLE 43 U.S. in-app advertising market, by platform, 2014 - 2025 (USD Million)
TABLE 44 U.S. in-app advertising market, by application, 2014 - 2025 (USD Million)
TABLE 45 Canada in-app advertising market, 2014 - 2025 (USD Million)
TABLE 46 Canada in-app advertising market, by type, 2014 - 2025 (USD Million)
TABLE 47 Canada in-app advertising market, by platform, 2014 - 2025 (USD Million)
TABLE 48 Canada in-app advertising market, by application, 2014 - 2025 (USD Million)
TABLE 49 Europe in-app advertising market, 2014 - 2025 (USD Million)
TABLE 50 Europe in-app advertising market, by type, 2014 - 2025 (USD Million)
TABLE 51 Europe in-app advertising market, by platform, 2014 - 2025 (USD Million)
TABLE 52 Europe in-app advertising market, by application, 2014 - 2025 (USD Million)
TABLE 53 U.K. in-app advertising market, 2014 - 2025 (USD Million)
TABLE 54 U.K. in-app advertising market, by type, 2014 - 2025 (USD Million)
TABLE 55 U.K. in-app advertising market, by platform, 2014 - 2025 (USD Million)
TABLE 56 U.K. in-app advertising market, by application, 2014 - 2025 (USD Million)
TABLE 57 Germany in-app advertising market, 2014 - 2025 (USD Million)
TABLE 58 Germany in-app advertising market, by type, 2014 - 2025 (USD Million)
TABLE 59 Germany in-app advertising market, by platform, 2014 - 2025 (USD Million)
TABLE 60 Germany in-app advertising market, by application, 2014 - 2025 (USD Million)
TABLE 61 Asia Pacific in-app advertising market, 2014 - 2025 (USD Million)
TABLE 62 Asia Pacific in-app advertising market, by type, 2014 - 2025 (USD Million)
TABLE 63 Asia Pacific in-app advertising market, by platform, 2014 - 2025 (USD Million)
TABLE 64 Asia Pacific in-app advertising market, by application, 2014 - 2025 (USD Million)
TABLE 65 China in-app advertising market, 2014 - 2025 (USD Million)
TABLE 66 China in-app advertising market, by type, 2014 - 2025 (USD Million)
TABLE 67 China in-app advertising market, by platform, 2014 - 2025 (USD Million)
TABLE 68 China in-app advertising market, by application, 2014 - 2025 (USD Million)
TABLE 69 India in-app advertising market, 2014 - 2025 (USD Million)
TABLE 70 India in-app advertising market, by type, 2014 - 2025 (USD Million)
TABLE 71 India in-app advertising market, by platform, 2014 - 2025 (USD Million)
TABLE 72 India in-app advertising market, by application, 2014 - 2025 (USD Million)
TABLE 73 Japan in-app advertising market, 2014 - 2025 (USD Million)
TABLE 74 Japan in-app advertising market, by type, 2014 - 2025 (USD Million)
TABLE 75 Japan in-app advertising market, by platform, 2014 - 2025 (USD Million)
TABLE 76 Japan in-app advertising market, by application, 2014 - 2025 (USD Million)
TABLE 77 Latin America in-app advertising market, 2014 - 2025 (USD Million)
TABLE 78 Latin America in-app advertising market, by type, 2014 - 2025 (USD Million)
TABLE 79 Latin America in-app advertising market, by platform, 2014 - 2025 (USD Million)
TABLE 80 Latin America in-app advertising market, by application, 2014 - 2025 (USD Million)
TABLE 81 Brazil in-app advertising market, 2014 - 2025 (USD Million)
TABLE 82 Brazil in-app advertising market, by type, 2014 - 2025 (USD Million)
TABLE 83 Brazil in-app advertising market, by platform, 2014 - 2025 (USD Million)
TABLE 84 Brazil in-app advertising market, by application, 2014 - 2025 (USD Million)
TABLE 85 MEA in-app advertising market, 2014 - 2025 (USD Million)
TABLE 86 MEA in-app advertising market, by type, 2014 - 2025 (USD Million)
TABLE 87 MEA in-app advertising market, by platform, 2014 - 2025 (USD Million)
TABLE 88 MEA in-app advertising market, by application, 2014 - 2025 (USD Million)

List of Figures

FIG. 1 Market segmentation & scope
FIG. 2 Global in-app advertising market, 2014 - 2025 (USD Million)
FIG. 3 In-app advertising - Value chain analysis
FIG. 4 In-app advertising market dynamics
FIG. 5 Key opportunities prioritized
FIG. 6 In-app advertising - Porter's five forces analysis
FIG. 7 In-app advertising - Company market share analysis, 2018
FIG. 8 In-app advertising - PESTEL analysis
FIG. 9 In-app advertising market, by type, 2018 & 2025
FIG. 10 In-app advertising market, by platform, 2018 & 2025
FIG. 11 In-app advertising market, by application, 2018 & 2025
FIG. 12 In-app advertising market, by region, 2018 & 2025
FIG. 13 In-app advertising market - Regional takeaways
FIG. 14 North America in-app advertising market - Key takeaways
FIG. 15 Europe in-app advertising market - Key takeaways
FIG. 16 Asia Pacific in-app advertising market - Key takeaways
FIG. 17 Latin America in-app advertising market - Key takeaways
FIG. 18 MEA in-app advertising market - Key takeaways