"Hong Kong's Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape "

Published: Jun, 2014 | Pages: 102 | Publisher: Timetric
Industry: Financial Services | Report Format: Electronic (PDF)

Synopsis
The report provides top-level market analysis, information and insights on Hong Kong's cards and payments industry, including:
• Current and forecast values for each category of Hong Kong's cards and payments industry, including debit cards, credit cards, charge cards and prepaid cards
• Comprehensive analysis of the industry’s market attractiveness and future growth areas
• Analysis of various market drivers and regulations governing Hong Kong's cards and payments industry
• Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by banks and other institutions in the market
• Comprehensive analysis of consumer attitudes and buying preferences for cards
• The competitive landscape of Hong Kong's cards and payments industry

Summary
In terms of number of cards in circulation, the Hong Kong card payments channel registered positive growth during the review period (2009–2013), recording a compound annual growth rate (CAGR) of 5.23% to reach 50.8 million cards in 2013. In terms of transaction value, the card payments channel valued HKD943.9 billion (US$121.7 billion) in 2013, after registering a CAGR of 10.94%. Improved banking infrastructure and the increasing acceptance of card-based payments at point-of-sale (POS) terminals were key growth drivers for the card payments channel.
In terms of transaction value, credit cards accounted for the highest share during review period with 51.7% in 2013, and are expected to maintain this over the forecast period (2014−2018). The category is expected to post a forecast-period CAGR of 3.31% from HKD512.1 billion (US$66.0 billion) in 2014 to HKD583.3 billion (US$75.2 billion) in 2018. The second-highest share in terms of transaction value was held by debit cards with 40.9%, followed by prepaid cards (5.7%) and charge cards (1.7%).
The debit card category is anticipated to post a forecast-period CAGR of 1.31%, while the prepaid card category is expected to register a CAGR of 2.56% and the credit card category is projected to record a CAGR of 2.45% over the forecast period. Due to the convenience of electronic payments, the emergence of contactless payment systems and an increase in security features, Hong Kong’s population have been encouraged to perform more card-based transactions. Despite the financial crisis, Hong Kong recorded a growth in credit card expenditure, supported by the increased acceptance of these cards at POS terminals and associated benefits associated such as reward points, discounts and cashback. All the major global card scheme providers − Visa, MasterCard, American Express, Diners Club and JCB International (JCB) − have a presence in the country’s credit card category.
The prepaid cards category grew at a strong pace during the review period, a trend that is anticipated to continue over the forecast period. The rising demand for Octopus cards supported the category’s growth. Initially developed to be used for public transit systems, the cards are now used for to make payments at car parks, leisure facilities and retail outlets. These cards are compatible with contactless payments, and facilitate faster payments.
Total card fraud in Hong Kong recorded a review-period CAGR of -4.70%, declining from HKD10.5 million (US$1.4 million) in 2009 to HKD8.6 million (US$1.1 million) in 2013. As part of offering enhanced security for automatic teller machine (ATM) transactions, in June 2011, the Hong Kong Monetary Authority (HKMA) announced the implementation of chip-based technology for all ATM services. This process is expected to be completed by the end of 2015.

Scope
• This report provides a comprehensive analysis of Hong Kong's cards and payments industry.
• It provides current values for Hong Kong's cards and payments industry for 2013, and forecast figures for 2018.
• It details the different economic, infrastructural and business drivers affecting Hong Kong's cards and payments industry.
• It outlines the current regulatory framework in the industry.
• It details the marketing strategies used by various banks and other institutions.
• It profiles the major banks in Hong Kong's cards and payments industry.

Reasons To Buy
• Make strategic business decisions using top-level historic and forecast market data related to Hong Kong's cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities within Hong Kong's cards and payments industry.
• Assess the competitive dynamics in Hong Kong's cards and payments industry.
• Gain insights in to the marketing strategies used for selling various card types in Hong Kong.
• Gain insights into key regulations governing Hong Kong's cards and payments industry.

Key Highlights
• In terms of number of cards in circulation, the Hong Kong card payments channel registered positive growth during the review period (2009–2013), recording a compound annual growth rate (CAGR) of 5.23% to reach 50.8 million cards in 2013. In terms of transaction value, the card payments channel valued HKD943.9 billion (US$121.7 billion) in 2013, after registering a CAGR of 10.94%. Improved banking infrastructure and the increasing acceptance of card-based payments at point-of-sale (POS) terminals were key growth drivers for the card payments channel.
• In terms of transaction value, credit cards accounted for the highest share during review period with 51.7% in 2013, and are expected to maintain this over the forecast period (2014−2018). The category is expected to post a forecast-period CAGR of 3.31% from HKD512.1 billion (US$66.0 billion) in 2014 to HKD583.3 billion (US$75.2 billion) in 2018. The second-highest share in terms of transaction value was held by debit cards with 40.9%, followed by prepaid cards (5.7%) and charge cards (1.7%).
• The debit card category is anticipated to post a forecast-period CAGR of 1.31%, while the prepaid card category is expected to register a CAGR of 2.56% and the credit card category is projected to record a CAGR of 2.45% over the forecast period. Due to the convenience of electronic payments, the emergence of contactless payment systems and an increase in security features, Hong Kong’s population have been encouraged to perform more card-based transactions. Despite the financial crisis, Hong Kong recorded a growth in credit card expenditure, supported by the increased acceptance of these cards at POS terminals and associated benefits associated such as reward points, discounts and cashback. All the major global card scheme providers − Visa, MasterCard, American Express, Diners Club and JCB International (JCB) − have a presence in the country’s credit card category.
• The prepaid cards category grew at a strong pace during the review period, a trend that is anticipated to continue over the forecast period. The rising demand for Octopus cards supported the category’s growth. Initially developed to be used for public transit systems, the cards are now used for to make payments at car parks, leisure facilities and retail outlets. These cards are compatible with contactless payments, and facilitate faster payments.
• Total card fraud in Hong Kong recorded a review-period CAGR of -4.70%, declining from HKD10.5 million (US$1.4 million) in 2009 to HKD8.6 million (US$1.1 million) in 2013. As part of offering enhanced security for automatic teller machine (ATM) transactions, in June 2011, the Hong Kong Monetary Authority (HKMA) announced the implementation of chip-based technology for all ATM services. This process is expected to be completed by the end of 2015.

 Table Of Contents

1 Executive Summary

2 Analysis of Industry Environment, Key Trends and Drivers
2.1 Payment Infrastructure and Emerging Technologies
2.1.1 ATMs
2.1.2 POS terminals
2.1.3 Internet penetration
2.1.4 Contactless technology
2.1.5 EMV
2.1.6 M-payments
2.2 Business Drivers
2.2.1 Growth of e-commerce
2.2.2 Retail sales value
2.3 Economic Drivers
2.3.1 Nominal GDP per capita
2.3.2 Real GDP growth
2.3.3 Inflation
2.3.4 Government initiatives for economic growth

3 Cards and Payments Industry Share Analysis
3.1 Industry Overview
3.1.1 Cash transactions
3.1.2 Check payments
3.1.3 Direct debits
3.1.4 Credit transfers
3.1.5 Card transactions

4 Regulatory Framework and Card Fraud Statistics
4.1 Regulatory Framework
4.1.1 Regulatory framework
4.1.2 New measures to protect the credit card holders from unreasonable charges
4.1.3 Anti-money laundering framework
4.1.4 Foreign direct investment (FDI) regulations
4.2 Card Fraud Statistics
4.2.1 Card-not-present fraud
4.2.2 Counterfeit cards
4.2.3 Lost or stolen card
4.2.4 Card ID theft

5 Emerging Consumer Attitudes and Trends
5.1 Market Segmentation and Targeting
5.1.1 Retail segment
5.1.2 Corporate segment
5.2 Travel and Tourism Spending
5.2.1 Outbound tourist volume
5.2.2 Outbound tourist spending

6 Analysis of Card Payments and Growth Prospects
6.1 Channel Share Analysis by Card Category
6.2 Size and Forecast of the Card Payments Channel
6.2.1 Analysis by volume of cards in circulation
6.2.2 Analysis by transaction value

7 Analysis of Credit Card Payments and Growth Prospects
7.1 Overall Category Size and Forecast
7.1.1 Analysis by volume of cards in circulation
7.1.2 Analysis by transaction value
7.1.3 Analysis by transaction volume
7.2 Transaction Share Analysis by Channel
7.2.1 Analysis by transaction value
7.2.2 Analysis by transaction volume
7.3 Personal Credit Cards Size and Forecast
7.3.1 Analysis by volume of cards in circulation
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume
7.4 Commercial Credit Cards Size and Forecast
7.4.1 Analysis by number of cards in circulation
7.4.2 Analysis by transaction value
7.4.3 Analysis by transaction volume
7.5 Competitive Landscape
7.5.1 Scheme share analysis
7.5.2 Issuer share analysis

8 Analysis of Debit Card Payments and Growth Prospects
8.1 Overall Category Size and Forecast
8.1.1 Analysis by volume of cards in circulation
8.1.2 Analysis by transaction value
8.1.3 Analysis by transaction volume
8.2 Transaction Share Analysis by Channel
8.2.1 Analysis by transaction value
8.2.2 Analysis by transaction volume
8.3 Competitive Landscape
8.3.1 Scheme share analysis
8.3.2 Issuer share analysis

9 Analysis of Charge Card Payments and Growth Prospects
9.1 Overall Category Size and Forecast
9.1.1 Analysis by volume of cards in circulation
9.1.2 Analysis by transaction value
9.1.3 Analysis by transaction volume
9.2 Transaction Share Analysis by Channel
9.2.1 Analysis by transaction value
9.2.2 Analysis by transaction volume
9.3 Personal Charge Cards Size and Forecast
9.3.1 Analysis by number of cards in circulation
9.3.2 Analysis by transaction value
9.3.3 Analysis by transaction volume
9.4 Commercial Charge Cards Size and Forecast
9.4.1 Analysis by number of cards in circulation
9.4.2 Analysis by transaction value
9.4.3 Analysis by transaction volume
9.5 Competitive Landscape
9.5.1 Scheme share analysis

10 Analysis of Prepaid Card Payments and Growth Prospects
10.1 Overall Category Size and Forecast
10.1.1 Analysis by volume of cards in circulation
10.1.2 Analysis by transaction value
10.2 Open-Loop Prepaid Cards Segment Size and Forecast
10.2.1 Analysis by number of cards in circulation
10.2.2 Analysis by transaction value
10.3 Closed-Loop Prepaid Cards Segment Size and Forecast
10.3.1 Analysis by volume of cards in circulation
10.3.2 Analysis by transaction value

11 Merchant Acquiring
12 Company Profiles of Card Issuers
12.1 HSBC
12.1.1 Key financials
12.1.2 Card portfolio
12.1.3 Strategies
12.2 Standard Chartered Bank (Hong Kong) Ltd
12.2.1 Key financials
12.2.2 Card portfolio
12.2.3 Strategies
12.3 Hang Seng Bank
12.3.1 Key financials
12.3.2 Card portfolio
12.3.3 Strategies
12.4 Citibank Hong Kong
12.4.1 Key financials
12.4.2 Card portfolio
12.4.3 Strategies
12.5 Bank of China (BOC) Hong Kong
12.5.1 Key financials
12.5.2 Card portfolio
12.5.3 Strategies

13 Appendix
13.1 Methodology
13.2 Contact Timetric
13.3 About Timetric
13.4 Timetric’s Services
13.5 Definitions
13.6 Disclaimer"

List of Tables
Table 1: Hong Kong – Payment Channels (HKD Billion), 2009–2013
Table 2: Hong Kong – Number of Banks, April 2014
Table 3: Hong Kong − Market Entry Strategies of Foreign Banks
Table 4: Hong Kong – Card Fraud (HKD Thousand), 2009–2013
Table 5: Hong Kong − Cards for Premium Customers, 2014
Table 6: Hong Kong – Dual-Currency Cards for Frequent Travelers Between China and Hong Kong, 2014
Table 7: Hong Kong − Cards for Frequent Flyer, 2014
Table 8: Hong Kong − Cards for Business Managers and Entrepreneurs, 2014
Table 9: Hong Kong Card Payments Channel by Card Category (Million), 2009–2018
Table 10: Hong Kong Card Payments Channel Size by Volume of Cards (Million), 2009–2018
Table 11: Hong Kong Card Payments Channel Size by Transaction Value (HKD Billion), 2009–2018
Table 12: Hong Kong Card Payments Channel Size by Transaction Value (US$ Billion), 2009–2018
Table 13: Hong Kong Credit Cards Category Size by Volume of Cards (Million), 2009–2018
Table 14: Hong Kong Credit Cards Category Size by Transaction Value (HKD Billion), 2009–2018
Table 15: Hong Kong Credit Cards Category Size by Transaction Value (US$ Billion), 2009–2018
Table 16: Hong Kong Credit Cards Category Size by Transaction Volume (Million), 2009–2018
Table 17: Hong Kong Personal Credit Cards Segment Size by Volume of Cards (Million), 2009–2018
Table 18: Hong Kong Personal Credit Cards Segment Size by Transaction Value (HKD Billion), 2009–2018
Table 19: Hong Kong Personal Credit Cards Segment Size by Transaction Value (US$ Billion), 2009–2018
Table 20: Hong Kong Personal Credit Cards Segment Size by Transaction Volume (Million), 2009–2018
Table 21: Hong Kong Commercial Credit Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Table 22: Hong Kong Commercial Credit Cards Segment Size by Transaction Value (HKD Billion), 2009–2018
Table 23: Hong Kong Commercial Credit Cards Segment Size by Transaction Value (US$ Million), 2009–2018
Table 24: Hong Kong Commercial Credit Cards Segment Size by Transaction Volume (Million), 2009–2018
Table 25: Hong Kong Debit Cards Category Size by Volume of Cards (Thousand), 2009–2018
Table 26: Hong Kong Debit Cards Category Size by Transaction Value (HKD Billion), 2009–2018
Table 27: Hong Kong Debit Cards Category Size by Transaction Value (US$ Billion), 2009–2018
Table 28: Hong Kong Debit Cards Category Size by Transaction Volume (Million), 2009–2018
Table 29: Hong Kong Charge Cards Category Size by Volume of Cards (Thousand), 2009–2018
Table 30: Hong Kong Charge Cards Category Size by Transaction Value (HKD Billion), 2009–2018
Table 31: Hong Kong Charge Cards Category Size by Transaction Value (US$ Billion), 2009–2018
Table 32: Hong Kong Charge Cards Category Size by Transaction Volume (Million), 2009–2018
Table 33: Hong Kong Personal Charge Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Table 34: Hong Kong Personal Charge Cards Segment Size by Transaction Value (HKD Billion), 2009–2018
Table 35: Hong Kong Personal Charge Cards Segment Size by Transaction Value (US$ Million), 2009–2018
Table 36: Hong Kong Personal Charge Cards Segment Size by Transaction Volume (Million), 2009–2018
Table 37: Hong Kong Commercial Charge Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Table 38: Hong Kong Commercial Charge Cards Segment Size by Transaction Value (HKD Billion), 2009–2018
Table 39: Hong Kong Commercial Charge Cards Segment Size by Transaction Value (US$ Million), 2009–2018
Table 40: Hong Kong Commercial Charge Cards Segment Size by Transaction Volume (Million), 2009–2018
Table 41: Hong Kong Prepaid Cards Category Size by Volume of Cards (Million), 2009–2018
Table 42: Hong Kong Prepaid Cards Category Size by Transaction Value (HKD Billion), 2009–2018
Table 43: Hong Kong Prepaid Cards Category Size by Transaction Value (US$ Billion), 2009–2018
Table 44: Hong Kong Open-Loop Prepaid Cards Segment Size by Volume of Cards (Million), 2009–2018
Table 45: Hong Kong Open-Loop Prepaid Cards Segment Size by Transaction Value (HKD Billion), 2009–2018
Table 46: Hong Kong Open-Loop Prepaid Cards Segment Size by Transaction Value (US$ Billion), 2009–2018
Table 47: Hong Kong Closed-Loop Prepaid Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Table 48: Hong Kong Closed-Loop Prepaid Cards Segment Size by Transaction Value (HKD Billion), 2009–2018
Table 49: Hong Kong Closed-Loop Prepaid Cards Segment Size by Transaction Value (US$ Million), 2009–2018
Table 50: HSBC – Key Financial Indicators (HKD Billion), December 2012 and 2013
Table 51: HSBC – Card Product Offerings and Key Features
Table 52: Standard Chartered Bank (Hong Kong) Ltd – Key Financial Indicators (HKD Billion), December 2012 and 2013
Table 53: Standard Chartered Bank (Hong Kong) Ltd – Card Product Offerings and Key Features
Table 54: Hang Seng Bank – Key Financial Indicators (HKD Billion), December 2012 and 2013
Table 55: Hang Seng Bank – Card Product Offerings and Key Features
Table 56: Citigroup – Key Financial Indicators (US$ Million), December 2012 and 2013
Table 57: Citibank Hong Kong – Card Product Offerings and Key Features
Table 58: BOC Hong Kong – Key Financial Indicators (HKD Billion), December 2012 and 2013
Table 59: BOC Hong Kong – Card Product Offerings and Key Features
Table 60: Key Definitions"

List of Figures
Figure 1: Benchmarking the Hong Kong Card Payments Channel Against Other Markets in Asia Pacific
Figure 2: Hong Kong – Growth of Various Card Categories (%), 2009–2018
Figure 3: Hong Kong – ATM Volume and Penetration (Thousand), 2009–2018
Figure 4: Hong Kong – POS Terminals Volume and Penetration (Thousand), 2009–2018
Figure 5: Hong Kong – Internet Penetration (Internet Users per 100 Inhabitants) (%), 2009–2018
Figure 6: Hong Kong − Number of Contactless Cards (Million), 2009–2013
Figure 7: Hong Kong – M-Payment Value (HKD Billion), 2009–2018
Figure 8: Hong Kong – E-Commerce Value (HKD Billion), 2009–2018
Figure 9: Retail Sales Value in Hong Kong (HKD Billion), 2009–2018
Figure 10: Hong Kong – Nominal GDP Per Capita (US$ Thousand), 2009–2018
Figure 11: Hong Kong – Real GDP Growth Rate (%), 2009–2018
Figure 12: Hong Kong – Inflation Rate (Consumer Price Inflation) (%), 2009–2018
Figure 13: Share of Hong Kong Payment Channels (%), 2009 and 2013
Figure 14: Hong Kong – Card Fraud (%), 2009 and 2013
Figure 15: Hong Kong – Card-Not-Present Fraud Value (HKD Million), 2009–2013
Figure 16: Hong Kong – Counterfeit Card Fraud Value (HKD Thousand), 2009–2013
Figure 17: Hong Kong – Lost or Stolen Card Fraud Value (HKD Thousand), 2009–2013
Figure 18: Hong Kong – Card ID Theft Value (HKD Thousand), 2009–2013
Figure 19: Hong Kong Cards and Payments Industry Segmentation by Card Type
Figure 20: Hong Kong Volume of Outbound Trips (Million), 2009–2018
Figure 21: Hong Kong Outbound Tourist Spending (HKD Billion), 2009–2018
Figure 22: Hong Kong Card Payments Channel by Card Category (%), 2009–2018
Figure 23: Hong Kong Card Payments Channel Size by Volume of Cards (Million), 2009–2018
Figure 24: Hong Kong Card Payments Channel Size by Transaction Value (HKD Billion), 2009–2018
Figure 25: Hong Kong Credit Cards Volume and Penetration, 2009–2018
Figure 26: Hong Kong Credit Cards Category Size by Volume of Cards (Million), 2009–2018
Figure 27: Hong Kong Credit Cards Category Size by Transaction Value (HKD Billion), 2009–2018
Figure 28: Hong Kong Credit Card Category Size by Transaction Volume (Million), 2009–2018
Figure 29: Hong Kong Credit Card Transaction Value by Channel (HKD Billion), 2009–2018
Figure 30: Hong Kong Credit Card Transaction Volume by Channel (Million), 2009–2018
Figure 31: Hong Kong Personal Credit Cards Segment Size by Volume of Cards (Million), 2009–2018
Figure 32: Hong Kong Personal Credit Cards Segment Size by Transaction Value (HKD Billion), 2009–2018
Figure 33: Hong Kong Personal Credit Cards Segment Size by Transaction Volume (Million), 2009–2018
Figure 34: Hong Kong Commercial Credit Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Figure 35: Hong Kong Commercial Credit Cards Segment Size by Transaction Value (HKD Billion), 2009–2018
Figure 36: Hong Kong Commercial Credit Cards Segment Size by Transaction Volume (Million), 2009–2018
Figure 37: Hong Kong Credit Cards Category Share by Scheme (%), 2013
Figure 38: Hong Kong Credit Cards Category Share by Issuer (%), 2013
Figure 39: Hong Kong Debit Cards Category Volume and Penetration, 2009–2018
Figure 40: Hong Kong Debit Cards Category Size by Volume of Cards (Million), 2009–2018
Figure 41: Hong Kong Debit Cards Category Size by Transaction Value (HKD Billion), 2009–2018
Figure 42: Hong Kong Debit Cards Category Size by Transaction Volume (Million), 2009–2018
Figure 43: Hong Kong Debit Cards Category Transaction Value by Channel (HKD Billion), 2009–2018
Figure 44: Hong Kong Debit Cards Transaction Volume by Channel (Million), 2009–2018
Figure 45: Hong Kong Debit Cards Category Share by Scheme (%), 2013
Figure 46: Hong Kong Debit Cards Category Shares by Issuer (%), 2013
Figure 47: Hong Kong Charge Cards Category Volume and Penetration, 2009–2018
Figure 48: Hong Kong Charge Cards Category Size by Volume of Cards (Thousand), 2009–2018
Figure 49: Hong Kong Charge Cards Category Size by Transaction Value (HKD Billion), 2009–2018
Figure 50: Hong Kong Charge Cards Category Size by Transaction Volume (Million), 2009–2018
Figure 51: Hong Kong Charge Cards Transaction Value by Channel (HKD Billion), 2009–2018
Figure 52: Hong Kong Charge Cards Transaction Volume by Channel (Million), 2009–2018
Figure 53: Hong Kong Personal Charge Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Figure 54: Hong Kong Personal Charge Cards Segment Size by Transaction Value (HKD Billion), 2009–2018
Figure 55: Hong Kong Personal Charge Cards Segment Size by Transaction Volume (Million), 2009–2018
Figure 56: Hong Kong Commercial Charge Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Figure 57: Hong Kong Commercial Charge Cards Segment Size by Transaction Value (HKD Billion), 2009–2018
Figure 58: Hong Kong Commercial Charge Cards Segment Size by Transaction Volume (Million), 2009–2018
Figure 59: Hong Kong Charge Cards Category Share by Scheme (%), 2013
Figure 60: Hong Kong Prepaid Cards Category Volume and Penetration, 2009–2018
Figure 61: Hong Kong Prepaid Cards Category Size by Volume of Cards (Million), 2009–2018
Figure 62: Hong Kong Prepaid Cards Category Size by Transaction Value (HKD Billion), 2009–2018
Figure 63: Hong Kong Open-Loop Prepaid Cards Segment Size by Volume of Cards (Million), 2009–2018
Figure 64: Hong Kong Open-Loop Prepaid Cards Segment Size by Transaction Value (HKD Billion), 2009–2018
Figure 65: Hong Kong Closed-Loop Prepaid Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Figure 66: Hong Kong Closed-Loop Prepaid Cards Segment Size by Transaction Value (HKD Billion), 2009–2018
Figure 67: Market Shares of Key Acquirers’ POS Transactions in Hong Kong (%), 2013"