Home Water Filtration Unit Market Size, Share & Trends Analysis Report By Product (RO-based, UV-based), By Region (North America, Europe, APAC, CSA, MEA), And Segment Forecasts, 2019 - 2025

Published: Jul, 2019 | Pages: 80 | Publisher: Grand View Research
Industry: Consumer Goods | Report Format: Electronic (PDF)

The global home water filtration unit market size is expected to reach USD 24.1 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 15.9% over the forecast period. Growing consumer awareness about increased microbial and chemical contamination of surface water and its harmful effects on human health due to increased dependency on bottled water across the globe is likely to create a robust demand for the market over the anticipated years.

Augmenting awareness among consumers regarding the unfavorable effects of contaminated surface water has resulted in a significant shift in their preference for domestic water purification methods. Rising concerns over various waterborne diseases such as E.Coli, typhoid, and cholera have increased the product demand for domestic purpose. For instance, Kent launched Kent Grand Plus, coupled with TDS controllers, to ensure the purest drinking water for domestic purpose. Kent water purifier products are ideal for Indian conditions because they are equally easy to handle municipal water supply and natural groundwater.

Easy availability of packaged drinking water is a stiff challenge for the global market. In suburban areas, packaged drinking water has a high rate of penetration and acts as a powerful substitute for treated water. But there are many chemicals in plastic drinking bottles such as bisphenol-A (BPA) leading to heart problems, altered hormonal levels, and increased risk of cancer. Due to such adverse effects, Canada and Japan banned the use of BPA in 2008 and 2010 respectively.

RO-based product is expected to expand at the fastest CAGR of 16.2% over the forecast period. Using a semi-permeable membrane to remove impurities, reverse osmosis (RO) technology extends beyond typical filtration capabilities. Hence, demand for this product category is high in the market owing to the fact that this process not only kills microbes but also removes harmful metals such as lead and mercury. For instance, in 2019, German water filtration technologies company, BRITA began its operation in India by launching a new range of water purifiers, namely MyPure Max. This product range involves a combined RO+UV technology and is expected to be initially sold via direct sales.

The APAC market is expected to generate a revenue of USD 9.0 billion by the end of 2025. Demand for the purifiers is expected to increase in this region due to a significant rise in competitors, accompanied by large scale R&D investments made by such companies. Inflating demand for such purifiers in the APAC region is due to higher concentration of impurities present in untreated surface water. For instance, companies such as Eureka Forbes, Livpure, and AO Smith have launched a number of domestic category products over the past few years due to high demand for the purifiers in India and its subcontinent.

Rapid urbanization and increasing cases of waterborne diseases have made the consumers cautious about the health risks associated with impure drinking water, especially in developing countries such as Argentina, Paraguay, China, India, and Sri Lanka. Rising purchasing power parity of consumers in these countries has led to a positive boost in the demand over the past few years.

Some of the key players operating in the market are Best Water Technology Group; HaloSource Inc.; Brita Gmbh; Aquasana; Tata Chemicals; Eureka Forbes Limited; Panasonic; Kent RO System Ltd.; Amway Corporation; EvoQua; and GE Water & Process Technologies Inc.

Further key findings from the study suggest:

• APAC is projected to generate a revenue of USD 9.0 billion by 2025

• The RO-based product segment is projected to exhibit the fastest CAGR of 16.2% over the coming years

• Europe is expected to emerge as the second fastest growing region in the home water filtration unit market and expand at a CAGR of 16.4% over the forecast period. This trend is projected to continue over the anticipated years

• The industry is highly competitive in nature with the major players including Brita Gmbh, Aquasana, Tata Chemicals, Eureka Forbes Limited, Panasonic, Kent RO System Ltd. Amway Corporation, and EvoQua.

 Table of Contents

Chapter 1. Methodology and Scope
                    1.1. Market Segmentation & Scope
                    1.2. Market Definition
                    1.3. Information Procurement
                        1.3.1. Purchased Database
                        1.3.2. GVR's Internal Database
                        1.3.3. Secondary Sources & Third-Party Perspectives
                        1.3.4. Primary Research
                    1.4. Information Analysis 
                        1.4.1. Data Analysis Models
                    1.5. Market Formulation & Data Visualization
                    1.6. Data Validation & Publishing
Chapter 2. Executive Summary
                    2.1. Market Outlook
                    2.2. Segmental Outlook
                    2.3. Competitive Insights
Chapter 3. Home Water Filtration Unit Market Variables, Trends & Scope
                    3.1. Market Introduction
                    3.2. Penetration & Growth Prospect Mapping
                    3.3. Industry Value Chain Analysis
                        3.3.1. Sales/Retail Channel Analysis
                        3.3.2. Profit Margin Analysis
                    3.4. Market Dynamics
                        3.4.1. Market Driver Analysis
                        3.4.2. Market Restraint Analysis
                        3.4.3. Industry Challenges
                        3.4.4. Industry Opportunities
                    3.5. Business Environment Analysis
                        3.5.1. Industry Analysis - Porter's
                        3.5.2. Supplier Power
                        3.5.3. Buyer Power
                        3.5.4. Substitution Threat
                        3.5.5. Threat from New Entrant 
                        3.5.6. Competitive Rivalry
                    3.6. Roadmap of Home water filtration unit Market
                    3.7. Market Entry Strategies 
Chapter 4. Consumer Behavior Analysis
                    4.1. Consumer Trends and Preferences
                    4.2. Factors Affecting Buying Decision 
                    4.3. Consumer Product Adoption 
                    4.4. Observations & Recommendations
Chapter 5. Home Water Filtration Unit Market: Product Estimates & Trend Analysis
                    5.1. Product Movement Analysis & Market Share, 2018 & 2025
                    5.2. RO-based
                        5.2.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                    5.3. UV-based
                        5.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                    5.4. Others
                        5.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
Chapter 6. Home Water Filtration Unit Market: Regional Estimates & Trend Analysis
                    6.1. Regional Movement Analysis & Market Share, 2018 & 2025
                    6.2. North America
                        6.2.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                        6.2.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                        6.2.3. U.S.
                            6.2.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                            6.2.3.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                    6.3. Europe
                        6.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                        6.3.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                        6.3.3. France
                            6.3.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                            6.3.3.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                        6.3.4. Germany
                            6.3.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                            6.3.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                    6.4. APAC
                        6.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                        6.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                        6.4.3. India
                            6.4.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                            6.4.3.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                        6.4.4. China
                            6.4.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                            6.4.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                    6.5. CSA
                        6.5.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                        6.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                        6.5.3. Argentina
                            6.5.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                            6.5.3.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                    6.6. MEA
                        6.6.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                        6.6.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                        6.6.3. Israel
                            6.6.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                            6.6.3.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
Chapter 7. Competitive Analysis
                    7.1. Key global players, recent developments & their impact on the industry
                    7.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
                    7.3. Vendor Landscape
                        7.3.1. Key company market share analysis, 2018
Chapter 8. Company Profiles
                    8.1. Amway Corporation
                        8.1.1. Company Overview
                        8.1.2. Financial Performance
                        8.1.3. Product Benchmarking
                        8.1.4. Strategic Initiatives
                    8.2. Eureka Forbes
                        8.2.1. Company Overview
                        8.2.2. Financial Performance
                        8.2.3. Product Benchmarking
                        8.2.4. Strategic Initiatives
                    8.3. Hindustan Unilever
                        8.3.1. Company Overview
                        8.3.2. Financial Performance
                        8.3.3. Product Benchmarking
                        8.3.4. Strategic Initiatives
                    8.4. LG Electronics
                        8.4.1. Company Overview
                        8.4.2. Financial Performance
                        8.4.3. Product Benchmarking
                        8.4.4. Strategic Initiatives
                    8.5. Panasonic
                        8.5.1. Company Overview
                        8.5.2. Financial Performance
                        8.5.3. Product Benchmarking
                        8.5.4. Strategic Initiatives
                    8.6. HaloSource Inc.
                        8.6.1. Company Overview
                        8.6.2. Financial Performance
                        8.6.3. Product Benchmarking
                        8.6.4. Strategic Initiatives
                    8.7. Whirlpool
                        8.7.1. Company Overview
                        8.7.2. Financial Performance
                        8.7.3. Product Benchmarking
                        8.7.4. Strategic Initiatives
                    8.8. Kent RO Systems Ltd.
                        8.8.1. Company Overview
                        8.8.2. Financial Performance
                        8.8.3. Product Benchmarking
                        8.8.4. Strategic Initiatives
                    8.9. Brita GmbH
                        8.9.1. Company Overview
                        8.9.2. Financial Performance
                        8.9.3. Product Benchmarking
                        8.9.4. Strategic Initiatives
                    8.10. Koninklijke Philips
                        8.10.1. Company Overview
                        8.10.2. Financial Performance
                        8.10.3. Product Benchmarking
                        8.10.4. Strategic Initiatives

List of Tables

1. Home water filtration unit - Key market driver analysis
2. Home water filtration unit - Key market restraint analysis
3. Global RO-based home water filtration unit market estimates and forecast, 2015 - 2025 (USD Billion)
4. Global UV-based home water filtration unit market estimates and forecast, 2015 - 2025 (USD Billion)
5. Global other home water filtration unit products market estimates and forecast, 2015 - 2025 (USD Billion)
6. North America home water filtration unit market estimates and forecast, 2015 - 2025 (USD Billion)
7. North America home water filtration unit market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
8. U.S. home water filtration unit market estimates and forecast, 2015 - 2025 (USD Billion)
9. U.S. home water filtration unit market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
10. Europe home water filtration unit market estimates and forecast, 2015 - 2025 (USD Billion)
11. Europe home water filtration unit market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
12. France home water filtration unit market estimates and forecast, 2015 - 2025 (USD Billion)
13. France home water filtration unit market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
14. Germany home water filtration unit market estimates and forecast, 2015 - 2025 (USD Billion)
15. Germany home water filtration unit market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
16. APAC home water filtration unit market estimates and forecast, 2015 - 2025 (USD Billion)
17. APAC home water filtration unit market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
18. India home water filtration unit market estimates and forecast, 2015 - 2025 (USD Billion)
19. India home water filtration unit market revenue estimates and forecast by material, 2015 - 2025 (USD Billion)
20. China home water filtration unit market estimates and forecast, 2015 - 2025 (USD Billion)
21. China home water filtration unit market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
22. CSA home water filtration unit market estimates and forecast, 2015 - 2025 (USD Billion)
23. CSA home water filtration unit market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
24. Argentina home water filtration unit market estimates and forecast, 2015 - 2025 (USD Billion)
25. Argentina home water filtration unit market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
26. MEA home water filtration unit market estimates and forecast, 2015 - 2025 (USD Billion)
27. MEA home water filtration unit market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
28. Israel home water filtration unit market estimates and forecast, 2015 - 2025 (USD Billion)
29. Israel home water filtration unit market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
30. Vendor landscape

List of Figures

1. Home water filtration unit market snapshot 
2. Home water filtration unit market segmentation & scope
3. Home water filtration unit market penetration & growth prospect mapping
4. Home water filtration unit supply chain analysis
5. Home water filtration unit market dynamics
6. Home water filtration unit market Porter's analysis 
7. Home water filtration unit market: Product movement analysis 
8. Home water filtration unit market: Regional movement analysis