Home Fragrance Market Size, Share & Trends Analysis Report By Product (Sprays, Candles), By Distribution Channel (Hypermarkets & Supermarkets, Online), By Region, And Segment Forecasts, 2019 - 2025

Published: Jun, 2019 | Pages: 110 | Publisher: Grand View Research
Industry: Consumer Goods | Report Format: Electronic (PDF)

The global home fragrance market size is expected to reach USD 9.1 billion by 2025, expanding at a CAGR of 4.4% over the forecast period, according to a new report by Grand View Research, Inc. High demand for home fragrances, growing need for aromatherapy at households, introduction of new aesthetic pleasing products, change in consumer preferences, and improved standard of living are driving the global market. In addition, increasing awareness regarding hygienic lifestyle is expected to drive the market in the forecast period.

Supermarkets and hypermarkets generated a revenue of USD 3.4 billion in 2018. Availability of home scents is increasing in these channels due to growing trend of improved lifestyle and need for a relaxed environment with aroma. The online distribution channel segment is expected to expand at a CAGR of 5.1% over the forecast period where the consumer can access a wide range of scents. This is expected to remain a key driver for the market growth over the forecast period. Portals such as Alibaba, Amazon, Big basket, Grofers, Walmart, and Pepper fry are a few of them that are engaged in e-commerce for home fragrances.

The spray product segment held the largest share and generated a revenue of USD 2.2 billion in 2018. This segment consists of lavender, jasmine, and rose fragrances applicable for bedrooms and washrooms. Scent candles are likely to expand at a CAGR of 4.1% over the forecast period. Diffusers are anticipated to register a CAGR of 3.9% as they have the ability to control home scent experience. Growing awareness regarding performance and functionality of home fragrance products, such as controlled release systems, is a key factor driving the product demand.

Demand for these scents has increased due to increasing consciousness of home aroma as a personality reflector. But apart from showcasing the lavish lifestyle, manufacturers are making people aware about the benefits and comfort that a consumer can gain from these various home fragrances. Major market players have been carrying out extensive research and development to make these products available to consumers as per their needs.

For instance, various market players are involved in the manufacturing of a variety of home scents that could restore the essence of aroma. Innovations such as Airia, a home fragrance launched by Procter and Gamble that can be controlled through smartphone app with the help of ink jet technology, are driving the demand for these fragrances in upcoming years.

Europe was the largest regional home fragrance market in 2018 and generated a revenue of USD 2.2 billion. The region is expected to maintain its lead over the forecast period. Key players in the global market include Reckitt Benckister; Procter and Gamble; Godrej; S. C. Johnson & Son, Inc.; Air Esscentials; Newell Brands; 3M company; Scent Air; Esteban Paris; and Korona Candles S.A.

Further key findings from the study suggest:

• By product,candles are expected to register a CAGR of 4.1% from 2019 to 2025, followed by diffusers with a CAGR of 3.9%. Sprays dominated the global market with a revenue share of 33.6% in 2018

• Europe dominated the market in 2018 with a revenue of USD 2.2 billion. This trend is projected to continue over the next few years. Product demand is growing in Asia Pacific due to increase in awareness and changing taste and preference for home odor

• The home fragrance market is highly competitive due to presence of the main players including Reckitt Benckister; Procter and Gamble; Godrej; and S. C. Johnson & Son, Inc.

• Newell Brands joined hands with Wood Wick and Chesapeake Bay Candle brands in 2017 to expand its product portfolio

• Various manufacturers are concentrating on new product launches and capacity expansion to estimate existing and future demand patterns from upcoming product segments.

 Table of Contents

Chapter 1. Methodology and Scope
                    1.1. Market Segmentation & Scope
                    1.2. Market Definition
                    1.3. Information Procurement
                        1.3.1. Purchased Database
                        1.3.2. GVR's Internal Database
                        1.3.3. Secondary Sources & Third-Party Perspectives
                        1.3.4. Primary Research
                    1.4. Information Analysis 
                        1.4.1. Data Analysis Models
                    1.5. Market Formulation & Data Visualization
                    1.6. Data Validation & Publishing

Chapter 2. Executive Summary
                    2.1. Market Outlook
                    2.2. Segmental Outlook
                    2.3. Competitive Insights

Chapter 3. Home Fragrance Market Variables, Trends & Scope
                    3.1. Market Introduction
                    3.2. Penetration & Growth Prospect Mapping
                    3.3. Industry Value Chain Analysis
                        3.3.1. Sales/Retail Channel Analysis
                        3.3.2. Profit Margin Analysis
                    3.4. Market Dynamics
                        3.4.1. Market Driver Analysis
                        3.4.2. Market Restraint Analysis
                        3.4.3. Industry Challenges
                        3.4.4. Industry Opportunities
                    3.5. Business Environment Analysis
                        3.5.1. Industry Analysis - Porter's
                            3.5.1.1. Supplier Power
                            3.5.1.2. Buyer Power
                            3.5.1.3. Substitution Threat
                            3.5.1.4. Threat from New Entrant 
                            3.5.1.5. Competitive Rivalry
                    3.6. Roadmap of Home Fragrance Market
                    3.7. Market Entry Strategies 

Chapter 4. Consumer Behaviour Analysis
                    4.1. Consumer Trends and Preferences
                    4.2. Factors Affecting Buying Decision 
                    4.3. Consumer Product Adoption 
                    4.4. Observations & Recommendations

Chapter 5. Home Fragrance Market: Product Estimates & Trend Analysis
                    5.1. Product Movement Analysis & Market Share, 2018 & 2025
                    5.2. Sprays
                        5.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                    5.3. Diffusers
                        5.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                    5.4. Candles
                        5.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                    5.5. Others 
                        5.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)

Chapter 6. Home Fragrance Market: Distribution Channel Estimates & Trend Analysis
                    6.1. Distribution Channel Movement Analysis & Market Share, 2018 & 2025
                    6.2. Supermarkets & hypermarkets
                        6.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                    6.3. Convenience stores
                        6.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                    6.4. Online
                        6.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)

Chapter 7. Home Fragrance Market: Regional Estimates & Trend Analysis
                    7.1. Regional Movement Analysis & Market Share, 2018 & 2025
                    7.2. North America
                        7.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        7.2.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                        7.2.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        7.2.4. U.S.
                            7.2.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.2.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                            7.2.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                    7.3. Europe
                        7.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        7.3.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                        7.3.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        7.3.4. U.K.
                            7.3.4.1. Market estimates and forecast, 2015- 2025 (USD Million)
                            7.3.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                            7.3.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        7.3.5. France
                            7.3.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.3.5.2. Market estimates and forecast, by product, 2015- 2025 (USD Million)
                            7.3.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                    7.4. Asia Pacific
                        7.4.1. Market estimates and forecast, 2015- 2025 (USD Million)
                        7.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                        7.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        7.4.4. India
                            7.4.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.4.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                            7.4.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        7.4.5. China 
                            7.4.5.1. Market estimates and forecast, 2015- 2025 (USD Million)
                            7.4.5.2. Market estimates and forecast, by product, 2015- 2025 (USD Million)
                            7.4.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                    7.5. Central & South America
                        7.5.1 Market estimates and forecast, 2015- 2025 (USD Million)
                        7.5.2 Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                        7.5.3 Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                    7.6. Middle East & Africa (MEA)
                        7.6.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        7.6.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                        7.6.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)

Chapter 8. Competitive Analysis
                    8.1. Key global players, recent developments & their impact on the industry
                    8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
                    8.3. Vendor Landscape
                        8.3.1. Key company market share analysis, 2018

Chapter 9. Company Profiles
                    9.1. Reckitt Benckister
                        9.1.1. Company Overview
                        9.1.2. Financial Performance
                        9.1.3. Product Benchmarking
                        9.1.4. Strategic Initiatives
                    9.2. Procter and Gamble
                        9.2.1. Company Overview
                        9.2.2. Financial Performance
                        9.2.3. Product Benchmarking
                        9.2.4. Strategic Initiatives
                    9.3. Seda France, Inc.
                        9.3.1. Company Overview
                        9.3.2. Financial Performance
                        9.3.3. Product Benchmarking
                        9.3.4. Strategic Initiatives
                    9.4. S. C. Johnson & Son, Inc. 
                        9.4.1. Company Overview
                        9.4.2. Financial Performance
                        9.4.3. Product Benchmarking
                        9.4.4. Strategic Initiatives
                    9.5. Voluspa
                        9.5.1. Company Overview
                        9.5.2. Financial Performance
                        9.5.3. Product Benchmarking
                        9.5.4. Strategic Initiatives
                    9.6. Newell Brands
                        9.6.1. Company Overview
                        9.6.2. Financial Performance
                        9.6.3. Product Benchmarking
                        9.6.4. Strategic Initiatives
                    9.7. 3M company
                        9.7.1. Company Overview
                        9.7.2. Financial Performance
                        9.7.3. Product Benchmarking
                        9.7.4. Strategic Initiatives
                    9.8. Scent Air
                        9.8.1. Company Overview
                        9.8.2. Financial Performance
                        9.8.3. Product Benchmarking
                        9.8.4. Strategic Initiatives
                    9.9. Hunan Mendale Homefragrance Company Ltd.
                        9.9.1. Company Overview
                        9.9.2. Financial Performance
                        9.9.3. Product Benchmarking
                        9.9.4. Strategic Initiatives
                    9.10. Korona Candles S.A.
                        9.10.1. Company Overview
                        9.10.2. Financial Performance
                        9.10.3. Product Benchmarking
                        9.10.4. Strategic Initiatives

List of Tables

1. Home Fragrance - Key market driver analysis
2. Home Fragrance - Key market restraint analysis
3. Global sprays market estimates and forecast, 2015 - 2025 (USD Million)
4. Global diffusers market estimates and forecast, 2015 - 2025 (USD Million)
5. Global candles market estimates and forecast, 2015 - 2025 (USD Million)
6. Global other products market estimates and forecast, 2015 - 2025 (USD Million)
7. Global other home fragrance market estimates and forecast, 2015 - 2025 (USD Million)
8. Global Home fragrance market estimates and forecast through supermarkets/hypermarkets, 2015 - 2025 (USD Million)
Global Home fragrance market estimates and forecast through convenience stores 2015 - 2025 (USD Million)
9. Global Home fragrance market estimates and forecast through online, 2015 - 2025 (USD Million)
10. North America Home fragrance market estimates and forecast, 2015 - 2025 (USD Million)
11. North America Home fragrance market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
12. North America Home fragrance market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
13. U.S. Home fragrance market estimates and forecast, 2015 - 2025 (USD Million)
14. U.S. Home fragrance market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
15. U.S. Home fragrance market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
16. Europe Home fragrance market estimates and forecast, 2015 - 2025 (USD Million)
17. Europe Home fragrance market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
18. Europe Home fragrance market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
19. U.K. Home fragrance market estimates and forecast, 2015 - 2025 (USD Million)
20. U.K. Home fragrance market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
21. U.K. Home fragrance market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
22. France Home fragrance market estimates and forecast, 2015 - 2025 (USD Million)
23. France Home fragrance market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
24. France Home fragrance market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
25. Asia Pacific Home fragrance market estimates and forecast, 2015 - 2025 (USD Million)
26. Asia Pacific Home fragrance market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
27. Asia Pacific Home fragrance market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
28. China Home fragrance market estimates and forecast, 2015 - 2025 (USD Million)
29. China Home fragrance market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
30. China Home fragrance market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
31. India Home fragrance market estimates and forecast, 2015 - 2025 (USD Million)
32. India Home fragrance market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
33. India Home fragrance market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
34. Central & South America Home fragrance market estimates and forecast, 2015 - 2025 (USD Million)
35. Central & South America Home fragrance market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
36. Central & South America Home fragrance market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
37. MEA Home fragrance market estimates and forecast, 2015 - 2025 (USD Million)
38. MEA Home fragrance market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
39. MEA Home fragrance market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
40. Vendor landscape

List of Figures

1. Home fragrance market snapshot 
2. Home fragrance market segmentation & scope
3. Home fragrance market penetration & growth prospect mapping
4. Home fragrance value chain analysis
5. Home fragrance market dynamics
6. Home fragrance market Porter's analysis 
7. Home fragrance market: Product movement analysis 
8. Home fragrance market: Distribution channel movement analysis 
9. Home fragrance market: Regional movement analysis