Hand Sanitizer: Market Shares, Strategies, and Forecasts, Worldwide, 2018 to 2024

Published: May, 2018 | Pages: 135 | Publisher: WinterGreen Research
Industry: Consumer Goods | Report Format: Electronic (PDF)

The global hand sanitizers market is expected to gain a significant CAGR in the forecast period. With the rise in demand and increasing urbanization, hand sanitizers are used as a perfect alternative for use in place of a typical soap. With features such as effective killing of germs and microorganisms, hand sanitizers are in great demand from all the sectors with need as a primary objective. From the commercial standpoint, alcohol based sanitizers have a great market share.

Hand sanitizer market is highly driven by factors such as rising awareness among consumers pertaining to hand hygiene and increase in innovations. Change in lifestyle along with consumer inclination towards westernization is highly effective for market development in the near future. Promotional campaigns and media coverage is likely to contribute to the market growth in the near future. However, risk of skin infections and use of extreme ingredients in cheap substitutes might curb the market growth in the forecast period.

Product segmentation for hand sanitizer market includes gel hand sanitizer, foam hand sanitizer, liquid hand sanitizer, sanitizing hand wipes and spray hand sanitizer. By sales channel, the hand sanitizer market includes drug stores, hypermarket, online sales, grocery stores and retailers. Hypermarket, drug stores and grocery stores account for a significant market share due to ease of availability of high demand by local consumers.

By end-user, the hand sanitizer market includes schools, hospitals, restaurants, corporate ventures and commercial ventures. Restaurants and commercial ventures have paved the way for market growth in the forecast period due to extreme use of hand sanitizer for hand hygiene.

Geographical segmentation for hand sanitizer market include North America, Latin America, Europe, Asia-Pacific, Middle East and Africa. North America accounts for a significant market share in the global scenario owing to rising awareness and hand hygiene. The hand sanitizer market witness a remarkable CAGR in the forecast period owing to rise in innovations and extended capacities in these regions.

European market is anticipated to follow the trend and register a higher CAGR during the forecast period. Middle East and African market is expected to gain a higher traction during the forecast period due to rise in consumer awareness and new formulations. The key players in the hand sanitizer market include Gojo Industry Inc, Best Sanitizers Inc, The Himalaya Drug Company, Unilever, Linkwell Corporation, Vi-Jon Laboratories Inc, Henkel Corporation, Reckitt Benckiser Group Plc, The Procter and Gamble Company.

Worldwide markets are poised to achieve continuing growth as Hand Sanitizers proves its value by lowering the risk of infection. Increasing ease of use and a choice of delivery modes are key benefits.

Hand sanitizer is an antiseptic liquid, foam, or gel used to inhibit the spread of infectious microorganisms and other harmful bacteria on the hands. Alcohol-based hand sanitizers are generally more effective in eliminating microorganisms. The hand sanitizer is used to address microorganisms immune to soap and water. Alcohol-free hand sanitizers constitute another type of sanitizer. These do not strip away oils from the skin and retain moisture.

The use of hand sanitizers has gained popularity. Washing hands repeatedly, especially when on the move, is tedious and time consuming. Soap and water are not available everywhere, they dry the hands. Hand sanitizers play a vital role in facilitating hand hygiene.

Some firms having greater market power in specific markets, such as in hospitals and healthcare facilities. 3M has seen a significant increase in demand helping in the sale of 3M's Avagard hand sanitizers.

The global market for Hand Sanitizer at $2.4 billion in 2017 is anticipated to reach $5.5 billion in 2024. The markets for hand sanitizers are expected to have strong growth going forward. The market is nowhere near saturation.

Companies Profiled

Market Leaders

• Reckitt Benckiser / Dettol / Lysol
• Ecolab
• 3M
• Unilever Lifebouy
• Vi-Jon
• Certus Medical / Clarus
• GOJO
• SC Johnson / Babyganics
• Clorox
• ITC / Savlon
• BloomsBerry Innovations
• Winova

Key Topics

• Hand Sanitizer Antiseptic
• Hand Sanitizer Liquid
• Hand Sanitizer Foam
• Hand Sanitizer Gel
• Lowering the risk of infection

 Table of Contents

Abstract: Hand Sanitizer 1
Hand Sanitizer Executive Summary 4
Hand Sanitizer Market Shares 4

1. Hand Sanitizer: Market Description and Market Dynamics 5
1.1 Hand Sanitizer Antiseptic Liquid, Gel, or Foam 5
1.1.1 Triclocarban Or Triclosan And Alcoholic Based Hand Sanitizers 5
1.2 Fast-Moving Consumer Goods (FMCG) 6

2. Hand Sanitizer Market Shares and Forecasts 9
2.1 Hand Sanitizer Market Driving Forces 9
2.2 Hand Sanitizer Market Shares 12
2.3 Hand Sanitizer Market Forecasts 15
2.4 Hand Sanitizer Market Segments 17
2.4.1 Hand Sanitizer Market Technologies, Foam, Gel, Wipes, Spray 17
2.4.2 Hand Sanitizer Target Markets 20
2.4.3 Hand Sanitizer Target Markets, Hospital, Home, Work, Health, Food, Hotels, Education 21
2.4.4 Hand Sanitizer Distribution: Online, Pharmacies, Grocery Stores, Cleaning Service Supplier, Hospital Supply Company 25
2.5 Hand Sanitizer Pricing 28
2.5.1 Purell Hand Sanitizer 28
2.5.2 3M Hand Sanitize 29
2.6 Hand Sanitizer Regional Market Segments 35
2.6.1 Unilever Brazil and Indonesia 36

3. Hand Sanitizer Product Description 37

4. Hand Sanitizer Research and Technology 38
4.1 Major Active Ingredients Used In Hand Sanitizers 38
4.2 Management of MRSA Infections 38

5. Hand Sanitizer Company Profiles 41
5.1 3M 41
5.1.1 3M Avagard D Instant Hand Antiseptic 41
5.2 ABC Compounding / Certus Medical / Clarus 44
5.2.1 ABC Compounding / Certus Medical / Clarus 45
5.3 BloomsBerry 46
5.4 Ecolab 47
5.4.1 Ecolab Revenue 50
5.4.2 Ecolab Target Markets 52
5.5 Godrej Protekt 53
5.5.1 Godrej Launches Protekt Range of Personal Care Products 55
5.5.2 Godrej Protekt Revenue 55
5.6 Labon 56
5.7 Gojo Purell Bath and Body Works 56
5.7.1 GOJO Industries Purell® Instant Hand Sanitizer 57
5.7.2 GOJO Target Markets 58
5.7.3 GOJO Revenue 60
5.8 ITC / Savlon 60
5.8.1 ITC 60
5.8.2 ITC Acquires Savlon from Johnson & Johnson 61
5.9 Rayron 62
5.10 Reckitt Benckiser / Dettol 65
5.10.1 Reckitt Benckiser Revenue 68
5.10.2 Dettol Hand Sanitizer 73
5.10.3 Dettol Hand Sanitizer 75
5.10.4 Reckitt Benckiser Group Lysol 76
5.10.5 Lysol Healthy Habits Week 80
5.10.6 Reckitt Benckiser Group / Lysol MRSA 82
5.11 SC Johnson / BabyGanics 84
5.11.1 Babyganics Revenue 86
5.11.2 SC Johnson Acquires Babyganics 86
5.12 Unilever Lifebuoy 87
5.13 Vi-Jon 90
5.14 Winova 92
5.15 Zep / AFCO 94
5.16 Zuci 95
5.17 Hand Sanitizer Companies 98
WinterGreen Research, 124
WinterGreen Research Methodology 125
WinterGreen Research Process 126
Market Research Study 127
WinterGreen Research Global Market Intelligence Company 128

List of Figures

Figure 1. Hand Sanitizer Market Shares, Dollars, Worldwide, 2016 and 2017 4
Figure 2. Fast-Moving Consumer Goods (FMCG) 7
Figure 3. Changes in Hand Sanitizer Marketing Positioning 8
Figure 4. Hand Sanitizer Market Driving Forces 10
Figure 5. Hand Sanitizer Market Challenges 11
Figure 6. Hand Sanitizer Market Shares, Dollars, Worldwide, 2016 and 2017 12
Figure 7. Hand Sanitizer Company Positioning Worldwide, 2017 12
Figure 8. Hand Sanitizer Market Shares, Units, Worldwide, 2016 and 2017 14
Figure 9. Hand Sanitizer Market Forecasts, Dollars and Percent Growth, Worldwide, 2018-2024 15
Figure 10. Hand Sanitizer Market Forecasts, Units and Percent Growth, Worldwide, 2018-2024 16
Figure 11. Hand Sanitizer Market Analysis, Dollars and Percent, Worldwide, 2012-2017 16
Figure 12. Hand Sanitizer Market Technologies, Foam, Gel, Wipes, Spray Dollars, Worldwide, 2017 18
Figure 13. Hand Sanitizer Market Technologies, Foam, Gel, Wipes, Spray Percent, Worldwide, 2017 19
Figure 14. Hand Sanitizer Target Markets, Dollars, Worldwide, 2017 20
Figure 15. Hand Sanitizer Target Markets, Hospital, Home, Work, Health, Food, Hotels, Education Dollars, Worldwide, 2017 21
Figure 16. Hand Sanitizer Target Markets, Hospital, Home, Work, Health, Food, Hotels, Education, Percent, Worldwide, 2017 22
Figure 17. Hand Sanitizer Segments, Hospital, Home, Education, Work / Hygiene, Hotel, Food, Forecasts, Dollars, Worldwide, 2017-2024 23
Figure 18. Hand Sanitizer Distribution: Online, Pharmacies, Grocery Stores, Cleaning Service Supplier, Hospital Supply Company, Percent, Worldwide, 201726
Figure 19. Hand Sanitizers 34
Figure 20. Hand Sanitizer Regional Market Segments, Dollars, Worldwide, 201735
Figure 21. 3M Avagard Hand Sanitizer 41
Figure 22. 3M Avagard Hand Sanitizer Ingredient 42
Figure 23. 3M Revenue 43
Figure 24. Certus Medical Clarus Foam Sanitizer Soap 44
Figure 25. Certus Medical Skin Care Products 45
Figure 26. Ecolab Sanitizing Industry Sector Target Markets 47
Figure 27. Ecolab Hand Sanitizer 49
Figure 28. Ecolab Quik-Care Foam 50
Figure 29. Ecolab Target Industrial Markets for Sanitizing 52
Figure 30. Godrej Protekt Sanitizer 53
Figure 31. Godrej Protekt Sanitizer Functions 54
Figure 32. Godrej Protekt Hand Sanitizer - 30 ml Features 55
Figure 33. GOJO Industries Purell® Instant Hand Sanitizer Functions 57
Figure 34. GOJO Target Markets 59
Figure 35. Rayron Hand Sanitizer 63
Figure 36. Rayron Sanitizer Product Details: 64
Figure 37. Rayron Baby Hand Sanitizer 64
Figure 38. Reckitt Benckiser Brands 66
Figure 39. Reckitt Benckiser Subsidiaries 67
Figure 40. Reckitt Benckiser 68
Figure 41. Reckitt Benckiser LFL Health 69
Figure 42. Reckitt Benckiser Revenue 70
Figure 43. Reckitt Benckiser Brands 72
Figure 44. Dettol Hand Sanitizer 73
Figure 45. Dettol Product Range 75
Figure 46. Lysol Wipes 77
Figure 47. Lysol Disinfecting Wipes 77
Figure 48. Lysol Healthy Habits Week Lesson Materials 80
Figure 49. Lysol Wipes and Spray 83
Figure 50. BabyGanics - Hand Sanitizer Online Distribution 84
Figure 51. BabyGanics - Hand Sanitizer In Store Distribution 85
Figure 52. Unilever Health and Wellness Positioning 87
Figure 53. Vi-Jon Private-Label Customers 90
Figure 54. Vi-Jon Swan Hand Sanitizer 91
Figure 55. Winova Safe Hands Kills And Protects From Powerful Strains of Bacteria 93
Figure 56. Winova: Bacteria Disease Causes Addressed with Sanitizer 93
Figure 57. Winova Foam Hand Sanitizer 94
Figure 58. Zuci Hand Sanitizer 96