Hand Blender Market Size, Share & Trends Analysis Report By Product (Corded, Cordless), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2019 - 2025

Published: Aug, 2019 | Pages: 80 | Publisher: Grand View Research
Industry: Consumer Goods | Report Format: Electronic (PDF)

The global hand blender market size is expected to reach USD 398.3 million by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 8.2% over the forecast period. Increasing urbanization, coupled with shifting consumer preference towards compact and portable kitchen appliances, is expected to augment market demand. In addition, rising importance of multifunctional kitchen devices among the consumers, who are looking for convenient solutions, is expected to have a positive impact on the market growth.

Corded product was the largest segment, accounting for a share of more than 75.0% in 2018. Major manufacturers include BSH Home Appliances Group;Koninklijke Philips N.V.; Panasonic Corporation; Braun GmbH; Breville USA, Inc.; and Wonderchef Home Appliances Pvt. Ltd. are launching new technological products in order to gain the maximum customer base.

For instance, in March 2018, Braun GmbH launched its one of the most successful hand blenders under the brand name 'Braun MultiQuick 5 Baby'. The company launched these products in 'International Home + Housewares Show' held in March 2018 in Chicago, Illinois. These innovative product launches increase the product visibility. The device is powered by 350 watts, coupled with multiple speed setting.

Asia Pacific is expected to be the fastest growing market, expanding at a CAGR of 9.0% from 2019 to 2025. Over the past few years, major players have been adopting marketing strategies including innovative product launch, increased R&D, and mergers and acquisitions in order to cater to the increasing demand for technologically advanced products in the region.

For instance, in October 2017, Smeg S.p.a., an Italy based company pioneered in home appliances manufacturing, launched its brand new portable kitchen appliance under the brand name 'HBF02 hand blender'. The device was equipped with 700 W motor, along with a variable speed controller. The product has improved its ergonomics and provided it with an anti-slip grip.

Key players include BSH Home Appliances Group; Koninklijke Philips N.V.; Panasonic Corporation; Whirlpool; Wonderchef Home Appliances Pvt. Ltd.; Braun GmbH; Breville USA, Inc.; Smeg S.p.a.; Newell Brands; JVC Kenwood Corporation; and Iris Ohyama Inc. Hand blender manufacturers are expected to adopt product innovation in order to tap new markets over the next few years.

Further key findings from the report suggest:

• The global hand blender market is fragmented in nature owing to the presence of a large number of strong players as well as new entrants

• Corded product emerged as the largest segment with a share of more than 75.0% in 2018

• Online distribution channel is expected to be the fastest growing segment with a CAGR of 8.7% from 2019 to 2025

• North America was the largest market, accounting for a share of 30.5% in 2018 owing to significant demand for modular kitchen and portable kitchen appliances in U.S. and Canada

• The APAC market is anticipated to witness significant growth owing to population growth and urbanization in developing economies including China and India.

 Table of Contents

Chapter 1. Methodology and Scope
                    1.1. Market Segmentation & Scope
                    1.2. Market Definition
                    1.3. Information Procurement
                        1.3.1. Purchased Database
                        1.3.2. GVR's Internal Database
                        1.3.3. Secondary Sources & Third-Party Perspectives
                        1.3.4. Primary Research
                    1.4. Information Analysis 
                        1.4.1. Data Analysis Models
                    1.5. Market Formulation & Data Visualization
                    1.6. Data Validation & Publishing
Chapter 2. Executive Summary
                    2.1. Market Outlook
                    2.2. Segmental Outlook
                    2.3. Competitive Insights
Chapter 3. Hand Blender Market Variables, Trends & Scope
                    3.1. Market Introduction
                    3.2. Penetration & Growth Prospect Mapping
                    3.3. Industry Value Chain Analysis
                        3.3.1. Sales/Retail Channel Analysis
                        3.3.2. Profit Margin Analysis
                    3.4. Market Dynamics
                        3.4.1. Market Driver Analysis
                        3.4.2. Market Restraint Analysis
                        3.4.3. Industry Challenges
                        3.4.4. Industry Opportunities
                    3.5. Business Environment Analysis
                        3.5.1. Industry Analysis - Porter's
                            3.5.1.1. Supplier Power
                            3.5.1.2. Buyer Power
                            3.5.1.3. Substitution Threat
                            3.5.1.4. Threat from New Entrant 
                            3.5.1.5. Competitive Rivalry
                    3.6. Roadmap of Hand Blender Market
                    3.7. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
                    4.1. Consumer Trends and Preferences
                    4.2. Factors Affecting Buying Decision 
                    4.3. Consumer Product Adoption 
                    4.4. Observations & Recommendations
Chapter 5. Hand Blender Market: Product Estimates & Trend Analysis
                    5.1. Product Movement Analysis & Market Share, 2018 & 2025
                    5.2. Corded
                        5.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                    5.3. Cordless
                        5.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
Chapter 6. Hand Blender Market: Distribution Channel Estimates & Trend Analysis
                    6.1. Distribution Channel Movement Analysis & Market Share, 2018 & 2025
                    6.2. Offline
                        6.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                    6.3. Online
                        6.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
Chapter 7. Hand blender Market: Regional Estimates & Trend Analysis
                    7.1. Regional Movement Analysis & Market Share, 2018 & 2025
                    7.2. North America
                        7.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        7.2.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                        7.2.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        7.2.4. U.S.
                            7.2.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.2.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                            7.2.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                    7.3. Europe
                        7.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        7.3.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                        7.3.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        7.3.4. U.K.
                            7.3.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.3.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                            7.3.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        7.3.5. Germany
                            7.3.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.3.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                            7.3.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        7.3.6. France
                            7.3.6.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.3.6.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                            7.3.6.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                    7.4. Asia Pacific
                        7.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        7.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                        7.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        7.4.4. China 
                            7.4.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.4.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                            7.4.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        7.4.5. India 
                            7.4.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.4.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                            7.4.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                    7.5. Central & South America
                        7.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        7.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                        7.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        7.5.4. Brazil 
                            7.5.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.5.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                            7.5.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                    7.6. Middle East & Africa (MEA)
                        7.6.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        7.6.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                        7.6.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
Chapter 8. Competitive Analysis
                    8.1. Key global players, recent developments & their impact on the industry
                    8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
                    8.3. Vendor Landscape
                        8.3.1. Key company market share analysis, 2018
Chapter 9. Company Profiles
                    9.1. BSH Home Appliances Group
                        9.1.1. Company Overview
                        9.1.2. Financial Performance
                        9.1.3. Technology Benchmarking
                        9.1.4. Strategic Initiatives
                    9.2. Koninklijke Philips N.V.
                        9.2.1. Company Overview
                        9.2.2. Financial Performance
                        9.2.3. Technology Benchmarking
                        9.2.4. Strategic Initiatives
                    9.3. Panasonic Corporation
                        9.3.1. Company Overview
                        9.3.2. Financial Performance
                        9.3.3. Technology Benchmarking
                        9.3.4. Strategic Initiatives
                    9.4. Whirlpool
                        9.4.1. Company Overview
                        9.4.2. Financial Performance
                        9.4.3. Technology Benchmarking
                        9.4.4. Strategic Initiatives
                    9.5. Wonderchef Home Appliances Pvt. Ltd
                        9.5.1. Company Overview
                        9.5.2. Financial Performance
                        9.5.3. Technology Benchmarking
                        9.5.4. Strategic Initiatives
                    9.6. Braun GmbH
                        9.6.1. Company Overview
                        9.6.2. Financial Performance
                        9.6.3. Technology Benchmarking
                        9.6.4. Strategic Initiatives
                    9.7. Breville USA, Inc.
                        9.7.1. Company Overview
                        9.7.2. Financial Performance
                        9.7.3. Technology Benchmarking
                        9.7.4. Strategic Initiatives
                    9.8. Smeg S.p.a.
                        9.8.1. Company Overview
                        9.8.2. Financial Performance
                        9.8.3. Technology Benchmarking
                        9.8.4. Strategic Initiatives
                    9.9. Newell Brands
                        9.9.1. Company Overview
                        9.9.2. Financial Performance
                        9.9.3. Technology Benchmarking
                        9.9.4. Strategic Initiatives
                    9.10. Iris Ohyama Inc.
                        9.10.1. Company Overview
                        9.10.2. Financial Performance
                        9.10.3. Technology Benchmarking
                        9.10.4. Strategic Initiatives

List of Tables

1. Hand blender - Key market driver analysis
2. Hand blender - Key market restraint analysis
3. Global corded hand blender market estimates and forecast, 2015 - 2025 (USD Million)
4. Global cordless hand blender market estimates and forecast, 2015 - 2025 (USD Million)
5. Global hand blender market estimates and forecast from offline channels, 2015 - 2025 (USD Million)
6. Global hand blender market estimates and forecast from online channels, 2015 - 2025 (USD Million)
7. Global hand blender market estimates and forecast, by offline, 2015 - 2025 (USD Million)
8. North America hand blender market estimates and forecast, 2015 - 2025 (USD Million)
9. North America hand blender market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
10. North America hand blender market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
11. U.S. hand blender market estimates and forecast, 2015 - 2025 (USD Million)
12. U.S. hand blender market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
13. U.S. hand blender market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
14. Europe hand blender market estimates and forecast, 2015 - 2025 (USD Million)
15. Europe hand blender market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
16. Europe hand blender market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
17. U.K. hand blender market estimates and forecast, 2015 - 2025 (USD Million)
18. U.K. hand blender market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
19. U.K. hand blender market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
20. Germany hand blender market estimates and forecast, 2015 - 2025 (USD Million)
21. Germany hand blender market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
22. Germany hand blender market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
23. France hand blender market estimates and forecast, 2015 - 2025 (USD Million)
24. France hand blender market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
25. France hand blender market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
26. Asia Pacific hand blender market estimates and forecast, 2015 - 2025 (USD Million)
27. Asia Pacific hand blender market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
28. Asia Pacific hand blender market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
29. China hand blender market estimates and forecast, 2015 - 2025 (USD Million)
30. China hand blender market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
31. China hand blender market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
32. India hand blender market estimates and forecast, 2015 - 2025 (USD Million)
33. India hand blender market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
34. India hand blender market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
35. Central & South America hand blender market estimates and forecast, 2015 - 2025 (USD Million)
36. Central & South America Hand blender market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
37. Central & South America hand blender market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
38. Brazil hand blender market estimates and forecast, 2015 - 2025 (USD Million)
39. Brazil hand blender market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
40. Brazil hand blender market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
41. Middle East & Africa hand blender market estimates and forecast, 2015 - 2025 (USD Million)
42. Middle East & Africa hand blender market revenue estimates and forecast by product 2015 - 2025 (USD Million)
43. Middle East & Africa hand blender market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
44. Vendor landscape

List of Figures

1. Hand blender market snapshot 
2. Hand blender market segmentation & scope
3. Hand blender market penetration & growth prospect mapping
4. Hand blender value chain analysis
5. Hand blender market dynamics
6. Hand blender market Porter's analysis 
7. Hand blender market: Product movement analysis 
8. Hand blender market: Distribution Channel movement analysis
9. Hand blender market: Regional movement analysis