Global Web Analytics Market Size, Status and Forecast 2018-2025

Published: Oct, 2018 | Pages: 92 | Publisher: QYResearch
Industry: ICT | Report Format: Electronic (PDF)

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.

Web analytics solutions are extensively used in a wide spectrum of verticals such as consumer goods and retail, healthcare and life sciences, government, transportation and logistics, travel and hospitality, telecommunication and IT.

In 2017, the global Web Analytics market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2018-2025.

This report focuses on the global Web Analytics status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Web Analytics development in United States, Europe and China.

The key players covered in this study

•	Adobe Systems
•	At Internet
•	Google
•	IBM
•	Microstrategy
•	SAS
•	Splunk
•	Tableau Software
•	Teradata
•	Webtrends

Market segment by Type, the product can be split into

•	On-Demand
•	On-Premise

Market segment by Application, split into

•	Social Media Management
•	Targeting and Behavioral Analysis
•	Display Advertising Optimization
•	Multichannel Campaign Analysis
•	Performance Monitoring
•	Others

Market segment by Regions/Countries, this report covers

•	United States
•	Europe
•	China
•	Japan
•	Southeast Asia
•	India
•	Central & South America

The study objectives of this report are:

•	To analyze global Web Analytics status, future forecast, growth opportunity, key market and key players.
•	To present the Web Analytics development in United States, Europe and China.
•	To strategically profile the key players and comprehensively analyze their development plan and strategies.
•	To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Web Analytics are as follows:

•	History Year: 2013-2017
•	Base Year: 2017
•	Estimated Year: 2018
•	Forecast Year 2018 to 2025

For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

 Table of Contents

1 Report Overview
    1.1 Study Scope
    1.2 Key Market Segments
    1.3 Players Covered
    1.4 Market Analysis by Type
        1.4.1 Global Web Analytics Market Size Growth Rate by Type (2013-2025)
        1.4.2 On-Demand
        1.4.3 On-Premise
    1.5 Market by Application
        1.5.1 Global Web Analytics Market Share by Application (2013-2025)
        1.5.2 Social Media Management
        1.5.3 Targeting and Behavioral Analysis
        1.5.4 Display Advertising Optimization
        1.5.5 Multichannel Campaign Analysis
        1.5.6 Performance Monitoring
        1.5.7 Others
    1.6 Study Objectives
    1.7 Years Considered

2 Global Growth Trends
    2.1 Web Analytics Market Size
    2.2 Web Analytics Growth Trends by Regions
        2.2.1 Web Analytics Market Size by Regions (2013-2025)
        2.2.2 Web Analytics Market Share by Regions (2013-2018)
    2.3 Industry Trends
        2.3.1 Market Top Trends
        2.3.2 Market Drivers
        2.3.3 Market Opportunities

3 Market Share by Key Players
    3.1 Web Analytics Market Size by Manufacturers
        3.1.1 Global Web Analytics Revenue by Manufacturers (2013-2018)
        3.1.2 Global Web Analytics Revenue Market Share by Manufacturers (2013-2018)
        3.1.3 Global Web Analytics Market Concentration Ratio (CR5 and HHI)
    3.2 Web Analytics Key Players Head office and Area Served
    3.3 Key Players Web Analytics Product/Solution/Service
    3.4 Date of Enter into Web Analytics Market
    3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application
    4.1 Global Web Analytics Market Size by Type (2013-2018)
    4.2 Global Web Analytics Market Size by Application (2013-2018)

5 United States
    5.1 United States Web Analytics Market Size (2013-2018)
    5.2 Web Analytics Key Players in United States
    5.3 United States Web Analytics Market Size by Type
    5.4 United States Web Analytics Market Size by Application

6 Europe
    6.1 Europe Web Analytics Market Size (2013-2018)
    6.2 Web Analytics Key Players in Europe
    6.3 Europe Web Analytics Market Size by Type
    6.4 Europe Web Analytics Market Size by Application

7 China
    7.1 China Web Analytics Market Size (2013-2018)
    7.2 Web Analytics Key Players in China
    7.3 China Web Analytics Market Size by Type
    7.4 China Web Analytics Market Size by Application

8 Japan
    8.1 Japan Web Analytics Market Size (2013-2018)
    8.2 Web Analytics Key Players in Japan
    8.3 Japan Web Analytics Market Size by Type
    8.4 Japan Web Analytics Market Size by Application

9 Southeast Asia
    9.1 Southeast Asia Web Analytics Market Size (2013-2018)
    9.2 Web Analytics Key Players in Southeast Asia
    9.3 Southeast Asia Web Analytics Market Size by Type
    9.4 Southeast Asia Web Analytics Market Size by Application

10 India
    10.1 India Web Analytics Market Size (2013-2018)
    10.2 Web Analytics Key Players in India
    10.3 India Web Analytics Market Size by Type
    10.4 India Web Analytics Market Size by Application

11 Central & South America
    11.1 Central & South America Web Analytics Market Size (2013-2018)
    11.2 Web Analytics Key Players in Central & South America
    11.3 Central & South America Web Analytics Market Size by Type
    11.4 Central & South America Web Analytics Market Size by Application

12 International Players Profiles
    12.1 Adobe Systems
        12.1.1 Adobe Systems Company Details
        12.1.2 Company Description and Business Overview
        12.1.3 Web Analytics Introduction
        12.1.4 Adobe Systems Revenue in Web Analytics Business (2013-2018)
        12.1.5 Adobe Systems Recent Development
    12.2 At Internet
        12.2.1 At Internet Company Details
        12.2.2 Company Description and Business Overview
        12.2.3 Web Analytics Introduction
        12.2.4 At Internet Revenue in Web Analytics Business (2013-2018)
        12.2.5 At Internet Recent Development
    12.3 Google
        12.3.1 Google Company Details
        12.3.2 Company Description and Business Overview
        12.3.3 Web Analytics Introduction
        12.3.4 Google Revenue in Web Analytics Business (2013-2018)
        12.3.5 Google Recent Development
    12.4 IBM
        12.4.1 IBM Company Details
        12.4.2 Company Description and Business Overview
        12.4.3 Web Analytics Introduction
        12.4.4 IBM Revenue in Web Analytics Business (2013-2018)
        12.4.5 IBM Recent Development
    12.5 Microstrategy
        12.5.1 Microstrategy Company Details
        12.5.2 Company Description and Business Overview
        12.5.3 Web Analytics Introduction
        12.5.4 Microstrategy Revenue in Web Analytics Business (2013-2018)
        12.5.5 Microstrategy Recent Development
    12.6 SAS
        12.6.1 SAS Company Details
        12.6.2 Company Description and Business Overview
        12.6.3 Web Analytics Introduction
        12.6.4 SAS Revenue in Web Analytics Business (2013-2018)
        12.6.5 SAS Recent Development
    12.7 Splunk
        12.7.1 Splunk Company Details
        12.7.2 Company Description and Business Overview
        12.7.3 Web Analytics Introduction
        12.7.4 Splunk Revenue in Web Analytics Business (2013-2018)
        12.7.5 Splunk Recent Development
    12.8 Tableau Software
        12.8.1 Tableau Software Company Details
        12.8.2 Company Description and Business Overview
        12.8.3 Web Analytics Introduction
        12.8.4 Tableau Software Revenue in Web Analytics Business (2013-2018)
        12.8.5 Tableau Software Recent Development
    12.9 Teradata
        12.9.1 Teradata Company Details
        12.9.2 Company Description and Business Overview
        12.9.3 Web Analytics Introduction
        12.9.4 Teradata Revenue in Web Analytics Business (2013-2018)
        12.9.5 Teradata Recent Development
    12.10 Webtrends
        12.10.1 Webtrends Company Details
        12.10.2 Company Description and Business Overview
        12.10.3 Web Analytics Introduction
        12.10.4 Webtrends Revenue in Web Analytics Business (2013-2018)
        12.10.5 Webtrends Recent Development

13 Market Forecast 2018-2025
    13.1 Market Size Forecast by Regions
    13.2 United States
    13.3 Europe
    13.4 China
    13.5 Japan
    13.6 Southeast Asia
    13.7 India
    13.8 Central & South America
    13.9 Market Size Forecast by Product (2018-2025)
    13.10 Market Size Forecast by Application (2018-2025)

14 Analyst's Viewpoints/Conclusions

15 Appendix
    15.1 Research Methodology
        15.1.1 Methodology/Research Approach
            15.1.1.1 Research Programs/Design
            15.1.1.2 Market Size Estimation
            12.1.1.3 Market Breakdown and Data Triangulation
        15.1.2 Data Source
            15.1.2.1 Secondary Sources
            15.1.2.2 Primary Sources
    15.2 Disclaimer
    15.3 Author Details

List of Tables and Figures

    Table Web Analytics Key Market Segments
    Table Key Players Web Analytics Covered
    Table Global Web Analytics Market Size Growth Rate by Type 2013-2025 (Million US$)
    Figure Global Web Analytics Market Size Market Share by Type 2013-2025
    Figure On-Demand Figures
    Table Key Players of On-Demand
    Figure On-Premise Figures
    Table Key Players of On-Premise
    Table Global Web Analytics Market Size Growth by Application 2013-2025 (Million US$)
    Figure Social Media Management Case Studies
    Figure Targeting and Behavioral Analysis Case Studies
    Figure Display Advertising Optimization Case Studies
    Figure Multichannel Campaign Analysis Case Studies
    Figure Performance Monitoring Case Studies
    Figure Others Case Studies
    Figure Web Analytics Report Years Considered
    Table Global Web Analytics Market Size 2013-2025 (Million US$)
    Figure Global Web Analytics Market Size and Growth Rate 2013-2025 (Million US$)
    Table Global Web Analytics Market Size by Regions 2013-2025 (Million US$)
    Table Global Web Analytics Market Size by Regions 2013-2018 (Million US$)
    Table Global Web Analytics Market Share by Regions 2013-2018
    Figure Global Web Analytics Market Share by Regions 2013-2018
    Figure Global Web Analytics Market Share by Regions 2018
    Table Market Top Trends
    Table Global Web Analytics Revenue by Manufacturers (2013-2018) (Million US$)
    Table Global Web Analytics Market Share by Manufacturers (2013-2018)
    Figure Global Web Analytics Market Share by Manufacturers in 2018
    Table Global Web Analytics Manufacturers Market Concentration Ratio (CR5 and HHI)
    Table Key Players Head office and Area Served
    Table Key Players Web Analytics Product/Solution/Service
    Table Date of Enter into Web Analytics Market
    Table Mergers & Acquisitions, Expansion Plans
    Table Global Web Analytics Market Size by Type (2013-2018) (Million US$)
    Table Global Web Analytics Market Size Share by Type (2013-2018)
    Figure Global Web Analytics Market Size Market Share by Type (2013-2018)
    Table Global Web Analytics Market Size by Application (2013-2018) (Million US$)
    Table Global Web Analytics Market Size Share by Application (2013-2018)
    Figure Global Web Analytics Market Size Market Share by Application (2013-2018)
    Figure Global Web Analytics Revenue Market Share by Application in 2017
    Figure United States Web Analytics Market Size 2013-2018 (Million US$)
    Table United States Key Players Web Analytics Revenue (2017-2018) (Million US$)
    Table United States Key Players Web Analytics Market Share (2017-2018)
    Table United States Web Analytics Market Size by Type (2013-2018) (Million US$)
    Table United States Web Analytics Market Share by Type (2013-2018)
    Table United States Web Analytics Market Size by Application (2013-2018) (Million US$)
    Table United States Web Analytics Market Share by Application (2013-2018)
    Figure Europe Web Analytics Market Size 2013-2018 (Million US$)
    Table Europe Key Players Web Analytics Revenue (2017-2018) (Million US$)
    Table Europe Key Players Web Analytics Market Share (2017-2018)
    Table Europe Web Analytics Market Size by Type (2013-2018) (Million US$)
    Table Europe Web Analytics Market Share by Type (2013-2018)
    Table Europe Web Analytics Market Size by Application (2013-2018) (Million US$)
    Table Europe Web Analytics Market Share by Application (2013-2018)
    Figure China Web Analytics Market Size 2013-2018 (Million US$)
    Table China Key Players Web Analytics Revenue (2017-2018) (Million US$)
    Table China Key Players Web Analytics Market Share (2017-2018)
    Table China Web Analytics Market Size by Type (2013-2018) (Million US$)
    Table China Web Analytics Market Share by Type (2013-2018)
    Table China Web Analytics Market Size by Application (2013-2018) (Million US$)
    Table China Web Analytics Market Share by Application (2013-2018)
    Figure Japan Web Analytics Market Size 2013-2018 (Million US$)
    Table Japan Key Players Web Analytics Revenue (2017-2018) (Million US$)
    Table Japan Key Players Web Analytics Market Share (2017-2018)
    Table Japan Web Analytics Market Size by Type (2013-2018) (Million US$)
    Table Japan Web Analytics Market Share by Type (2013-2018)
    Table Japan Web Analytics Market Size by Application (2013-2018) (Million US$)
    Table Japan Web Analytics Market Share by Application (2013-2018)
    Figure Southeast Asia Web Analytics Market Size 2013-2018 (Million US$)
    Table Southeast Asia Key Players Web Analytics Revenue (2017-2018) (Million US$)
    Table Southeast Asia Key Players Web Analytics Market Share (2017-2018)
    Table Southeast Asia Web Analytics Market Size by Type (2013-2018) (Million US$)
    Table Southeast Asia Web Analytics Market Share by Type (2013-2018)
    Table Southeast Asia Web Analytics Market Size by Application (2013-2018) (Million US$)
    Table Southeast Asia Web Analytics Market Share by Application (2013-2018)
    Figure India Web Analytics Market Size 2013-2018 (Million US$)
    Table India Key Players Web Analytics Revenue (2017-2018) (Million US$)
    Table India Key Players Web Analytics Market Share (2017-2018)
    Table India Web Analytics Market Size by Type (2013-2018) (Million US$)
    Table India Web Analytics Market Share by Type (2013-2018)
    Table India Web Analytics Market Size by Application (2013-2018) (Million US$)
    Table India Web Analytics Market Share by Application (2013-2018)
    Figure Central & South America Web Analytics Market Size 2013-2018 (Million US$)
    Table Central & South America Key Players Web Analytics Revenue (2017-2018) (Million US$)
    Table Central & South America Key Players Web Analytics Market Share (2017-2018)
    Table Central & South America Web Analytics Market Size by Type (2013-2018) (Million US$)
    Table Central & South America Web Analytics Market Share by Type (2013-2018)
    Table Central & South America Web Analytics Market Size by Application (2013-2018) (Million US$)
    Table Central & South America Web Analytics Market Share by Application (2013-2018)
    Table Adobe Systems Company Details
    Table Adobe Systems Revenue in Web Analytics Business (2013-2018) (Million US$)
    Figure Adobe Systems Revenue Growth Rate in Web Analytics Business (2013-2018)
    Table Adobe Systems Recent Development
    Table At Internet Company Details
    Table At Internet Revenue in Web Analytics Business (2013-2018)(Million US$)
    Figure At Internet Revenue Growth Rate in Web Analytics Business (2013-2018)
    Table At Internet Recent Development
    Table Google Company Details
    Table Google Revenue in Web Analytics Business (2013-2018)(Million US$)
    Figure Google Revenue Growth Rate in Web Analytics Business (2013-2018)
    Table Google Recent Development
    Table IBM Company Details
    Table IBM Revenue in Web Analytics Business (2013-2018)(Million US$)
    Figure IBM Revenue Growth Rate in Web Analytics Business (2013-2018)
    Table IBM Recent Development
    Table Microstrategy Company Details
    Table Microstrategy Revenue in Web Analytics Business (2013-2018)(Million US$)
    Figure Microstrategy Revenue Growth Rate in Web Analytics Business (2013-2018)
    Table Microstrategy Recent Development
    Table SAS Company Details
    Table SAS Revenue in Web Analytics Business (2013-2018)(Million US$)
    Figure SAS Revenue Growth Rate in Web Analytics Business (2013-2018)
    Table SAS Recent Development
    Table Splunk Company Details
    Table Splunk Revenue in Web Analytics Business (2013-2018)(Million US$)
    Figure Splunk Revenue Growth Rate in Web Analytics Business (2013-2018)
    Table Splunk Recent Development
    Table Tableau Software Company Details
    Table Tableau Software Revenue in Web Analytics Business (2013-2018)(Million US$)
    Figure Tableau Software Revenue Growth Rate in Web Analytics Business (2013-2018)
    Table Tableau Software Recent Development
    Table Teradata Company Details
    Table Teradata Revenue in Web Analytics Business (2013-2018)(Million US$)
    Figure Teradata Revenue Growth Rate in Web Analytics Business (2013-2018)
    Table Teradata Recent Development
    Table Webtrends Company Details
    Table Webtrends Revenue in Web Analytics Business (2013-2018)(Million US$)
    Figure Webtrends Revenue Growth Rate in Web Analytics Business (2013-2018)
    Table Webtrends Recent Development
    Table Global Web Analytics Market Size by Regions (Million US$) 2018-2025
    Figure Global Web Analytics Market Size Share by Regions (2018-2025)
    Figure Global Web Analytics Market Size Share by Regions in 2025
    Figure United States Web Analytics Market Size Forecast (2018-2025)(Million USD)
    Figure Europe Web Analytics Market Size Forecast (2018-2025)(Million USD)
    Figure China Web Analytics Market Size Forecast (2018-2025)(Million USD)
    Figure Japan Web Analytics Market Size Forecast (2018-2025)(Million USD)
    Figure Southeast Asia Web Analytics Market Size Forecast (2018-2025)(Million USD)
    Figure India Web Analytics Market Size Forecast (2018-2025)(Million USD)
    Figure Central & South America Web Analytics Market Size Forecast (2018-2025)(Million USD)
    Table Global Web Analytics Market Size by Product (2018-2025) (Million US$)
    Figure Global Web Analytics Market Size by Product (2018-2025)
    Figure Global Web Analytics Market Size by Product in 2025
    Table Global Web Analytics Market Size by Application (2018-2025) (Million US$)
    Figure Global Web Analytics Market Size by Application (2018-2025)
    Figure Global Web Analytics Market Size by Application in 2025
    Table Research Programs/Design for This Report
    Figure Bottom-up and Top-down Approaches for This Report
    Figure Data Triangulation
    Table Key Data Information from Secondary Sources
    Table Key Data Information from Primary Sources