Global Sanitary Napkin Market Outlook 2018-2023

The global sanitary napkin market is expected to register a double-digit CAGR of 5.2% by 2023. The market displays an upward trend exhibiting some positive remarks about the variables in the market. Revenue growth is projected to be comparatively high in this period resulting into a higher production and consumption. The key players in the market have adopted strategic alliances for merger & acquisitions. 

Sanitary napkin market is driven by factors such as rise in awareness and innovations in product design, NGO activities for parental awareness pertaining to hygiene in menstrual periods and the effective use of sanitized napkins. In addition, increase in the demand for sanitized products in the developing regions trigger the market growth. Rise in mortality rate due to ovarian cancers also calls for sanitary napkins. However, low awareness, traditions and false beliefs pertaining to the use of sanitary pads are likely to disturb the market growth in the forecast period. 

Based on type, the sanitary napkin market is segmented as panty liner and menstrual pad. Menstrual pad is expected to account for a greater market share in the forecast period owing to the necessity and popularity. 

Geographical segmentation for sanitary napkin market comprises North America, South America, Europe, Asia-Pacific, Middle East and Africa. Asia-Pacific sanitary napkin market is likely to receive an overwhelming response due to rise in cancer cases owing to female hygiene. MEA market also gains a higher traction due to the rise in awareness about female mortality and effective use of sanitary pads. On the contrary, North American and European markets are expected to gain a significant rise in the global market due to the presence of manufacturing sector and innovative approach adopted by producers for product deliver the product. 

The key players in the sanitary napkin market include Hengan International Group, Kimberly-Clark Corporation, Kao Corporation, Procter & Gamble and Edgewell Personal Care Company. 
The Global sanitary napkin market is projected to grow at a CAGR of 5.2% by 2023, according to a new report published by Gen Consulting Company. The report segments the market and forecasts its size, by volume and value, on the basis of product type (menstrual pads, pantyliner, etc.), and by geography (North America, Europe, Asia-Pacific, MEA and South America).

The report covers forecast and analysis for the sanitary napkin market on a global and regional level. The study provides historic data of 2013-2017 along with a forecast from 2018 to 2023 based on both output/volume and revenue. The study then describes the drivers and restraints for the sanitary napkin market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities available in the sanitary napkin market on a global level.

The report has been prepared based on the synthesis, analysis, and interpretation of information about the global sanitary napkin market collected from specialized sources. The competitive landscape section of the report provides a clear insight into the market share analysis of key industry players. Company overview, financial overview, product portfolio, new project launched, recent development analysis are the parameters included in the profile.

Major sanitary napkin products include menstrual pads, pantyliner, and other. All the product sectors have been analyzed based on present and future trends and the market is estimated from 2018 to 2023. Relevantly, the report and company profiles specify the key drivers that are impacting the demand in global sanitary napkin market.

Key Products
- Menstrual Pads
- Pantyliner

Key Regions
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- South America

Key Vendors
- Procter & Gamble
- Hengan Group
- Kimberly-Clark
- Edgewell Personal Care
- Unicharm Corp
- Kao
- Johnson & Johnson
- Essity (SCA)
- request free sample to get a complete list of companies

Key Questions Answered in this Report
- What will the market size be in 2023?
- What are the key factors driving the global sanitary napkin market?
- What are the challenges to market growth?
- Who are the key players in the sanitary napkin market?
- What are the market opportunities and threats faced by the key players?