Global Potassium Sorbate Market Outlook 2018-2023

Global Potassium Sorbate Market is anticipated to grow significantly in the forecast period due to the explosive demand for food and beverage worldwide. Potassium sorbate is a chemical additive that is widely used as preservative in drinks, food stuffs, and personal care items. It is made from potassium hydroxide & sorbic acid and does not have color or taste. It contains antimicrobial properties that stop harmful bacteria from growing. It is extensively used in the production of wine since it prevents the fermentation of yeast in the bottle.

Potassium sorbate market is witnessing growth due to the factors like increased production of food stuffs by food and beverage industry with elongated shelf life, growth of dairy industry, affordable chemical price and staggering growth of wine and beverage industry. Moreover, increasing awareness for hygiene and therefore, rise in demand for personal care products and increased population that is well aware of beauty products are fueling the growth of potassium sorbate market. Potassium sorbate is also widely used for industrial applications, especially for maintaining the quality of wood and preventing it from several damages.

However, potassium sorbate market is anticipated to witness restraints by the government regulations of developed economies concerning food safety. Overuse of the chemical might affect the health of consumers and hence, government policies may hamper the market growth. One of the major trends observed in potassium sorbate market is the large application of the chemical in fruits and vegetables segment. 

Potassium sorbate market is categorized on the basis of type, application and geography. On the basis of type, the market is divided into powder, granule and liquid form. Granules segment is expected to hold larger share of potassium sorbate market owing to the increase in application in food and beverage industry.

In terms of application, potassium sorbate market is split into personal care, pharmaceutical products, food & beverages, and industrial purpose. Food and beverage industry followed by pharmaceuticals and cosmetic industry is anticipated to register significant growth in owing to rise in demand for multiple uses.

Geographically, potassium sorbate market is segmented as North America, Latin America, Europe, Asia Pacific and Middle East & Africa. Asia Pacific region is expected to dominate the market due to increasing population and increasing demand from the food industry.

The leading participants in potassium sorbate market are FBC Industries, Inc., APAC Chemical Corporation, Jinneng Science and Technology Company Limited, Parchem fine & specialty chemicals, ICIS, Sorbic International PLC, Lubon Industry Co., Ltd., Tengzhou Aolong Chemical Co. Ltd. and Wanglong Chemicals.

Global potassium sorbate (CAS 24634-61-5) market is anticipated to grow at a CAGR of 5.1% by 2023, according to a new report published by Gen Consulting Company. The report segments the market and forecasts its size, by volume and value, on the basis of application (food & beverage, cosmetics & personal care , tobacco, feed, rubber & resin, etc.), by products (spherical granular, column granular, powder, etc.), and by geography (North America, Europe, Asia-Pacific, MEA and South America).

The report covers forecast and analysis for the Potassium Sorbate market on a global and regional level. The study provides historic data of 2013-2017 along with a forecast from 2018 to 2023 based on both output/volume and revenue. The study then describes the drivers and restraints for the Potassium Sorbate market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities available in the Potassium Sorbate market on a global level.

The report has been prepared based on the synthesis, analysis, and interpretation of information about the global Potassium Sorbate market collected from specialized sources. The competitive landscape section of the report provides a clear insight into the market share analysis of key industry players. Company overview, financial overview, product portfolio, new project launched, recent development analysis are the parameters included in the profile.

The research report provides analysis and information according to market segments such as geographies, types and applications. All the segments have been analyzed based on present and future trends and the market is estimated from 2018 to 2023. Relevantly, the report and company profiles specify the key drivers that are impacting the demand in global Potassium Sorbate market.

Key Applications
- Food & Beverage
- Cosmetics & Personal Care 
- Tobacco
- Feed
- Rubber & Resin

Key Types
- Spherical Granular
- Column Granular
- Powder

Key Regions
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- South America

Key Vendors
- request free sample to get a complete list of companies

Key Questions Answered in this Report
- What will the market size be in 2023?
- What are the key factors driving the global Potassium Sorbate market?
- What are the challenges to market growth?
- Who are the key players in the Potassium Sorbate market?
- What are the market opportunities and threats faced by the key players?