Global Geomarketing Market Research Report 2019-2023

Published: Aug, 2019 | Pages: 159 | Publisher: 9Dimen Research
Industry: Telecommunications | Report Format: Electronic (PDF)

Synopsis: 

The global geomarketing market has experienced a significant growth over the past few years as there is an increasingly growing number of businesses all over the world. Geomarketing is an integrated approach of geography-based intelligence into several marketing aspects, comprising sales & distribution, while its research-based approach is used to analyze geographic parameters in marketing research methodology, including data analysis, collection, sampling, and presentation. 

The advent of the Internet over the past decade has transformed the way businesses operate and communicate. The increasing leverage of product options and intense competition among businesses have created a need to effectively manage long-term customer-provider relationship and is creating significant pressure on marketing decision makers.  For customer relationship management (CRM) companies are adopting multifaceted approach of geomarketing in an attempt to maximize business potential and create new growth opportunities. 

Drivers: 

The market results in marketing, sales, and decision-making divisions to obtain valuable company insights, customer information, and relevant data. This software allows companies to determine market weaknesses & strengths, plan campaigns, compare & evaluate turnover figures, resource management, develop expansion strategies, and optimize sales. It has facilitated operational transparency and accountability, thus, resulting in higher monetary returns in inter- and intracompany exchanges. The software also plays a vital role in logistics. It helps in planning delivery zones and catchment areas. Solutions like DISTRICT and GfK GeoMarketing’s RegioGraph offer a wealth of display options and analytical methods. 

Segmentations:

The end-user applications include retail & ecommerce, healthcare & life sciences, media & entertainment, telecom & IT, travel & hospitality, and BFSI. The market bifurcation based on product type consists of software and services. Software sector is booming as it is finding a widespread application in defining user-friendly business decisions without the need of any geographical expertise. For instance, mapidea accepts different file formats and provides easy data integration. Industries like retail & FMCG, healthcare & pharms, telco & utilities, and banking & insurance are adopting mapidea to analyze market penetration, optimize their media planning & sales, and identify target groups. Software and services are further gaining a significant advancement due to the advent of e-commerce and expansion of consumer base.

Regional Outlook:

North America is the most advanced region in terms of digital media adoption. The emergence of digital marketing has fueled IoT, AI, and other technologies. North America’s startup culture has established the need for effective and enhanced consumer and resource management systems. Furthermore, the dominating country-level market of the U.S. has contributed to the overall market growth. Asia Pacific countries like China, Japan, India, and Korea have an increasing number of companies that are expanding locally and overseas. 

Competitive Landscape: 

The key players operating in the geomarketing market includes Clevertap; Google Inc.; Microsoft Corporation; IBM Corporation; Oracle Corporation; Cisco Systems Inc.; Adobe Systems Inc.; Software AG; Salesforce.com, Inc.; and Ericsson. Partnerships, collaborations, and mergers & acquisitions are the key strategies adopted by the industry players to expand their market presence. 

Geomarketing is a tool that uses information based on geographical locations in order to help companies develop marketing strategies and campaigns. In the context of China-US trade war and global economic volatility and uncertainty, it will have a big influence on this market. Geomarketing Report by Material, Application, and Geography - Global Forecast to 2023 is a professional and comprehensive research report on the world's major regional market conditions, focusing on the main regions (North America, Europe and Asia-Pacific) and the main countries (United States, Germany, United Kingdom, Japan, South Korea and China).

In this report, the global Geomarketing market is valued at USD XX million in 2019 and is projected to reach USD XX million by the end of 2023, growing at a CAGR of 28.4% during the period 2019 to 2023.

The report firstly introduced the Geomarketing basics: definitions, classifications, applications and market overview; product specifications; manufacturing processes; cost structures, raw materials and so on. Then it analyzed the world's main region market conditions, including the product price, profit, capacity, production, supply, demand and market growth rate and forecast etc. In the end, the report introduced new project SWOT analysis, investment feasibility analysis, and investment return analysis.  

The major players profiled in this report include:

•	Microsoft Corporation
•	Google Inc.
•	IBM Corporation
•	Cisco Systems Inc.
•	Oracle Corporation
•	Adobe Systems Inc.
•	Salesforce.com, Inc.
•	Software AG
•	Clevertap
•	Ericsson.

The end users/applications and product categories analysis:

On the basis of product, this report displays the sales volume, revenue (Million USD), product price, market share and growth rate of each type, primarily split into-

•	Software
•	Services

On the basis on the end users/applications, this report focuses on the status and outlook for major applications/end users, sales volume, market share and growth rate of Geomarketing for each application, including-

•	Retail & Ecommerce
•	Healthcare & Life Sciences
•	Media & Entertainment
•	Telecom & IT
•	Travel & Hospitality
•	BFSI

 Table of Contents

Part I Geomarketing Industry Overview

Chapter One Geomarketing Industry Overview
1.1 Geomarketing Definition
1.2 Geomarketing Classification Analysis
1.2.1 Geomarketing Main Classification Analysis
1.2.2 Geomarketing Main Classification Share Analysis
1.3 Geomarketing Application Analysis
1.3.1 Geomarketing Main Application Analysis
1.3.2 Geomarketing Main Application Share Analysis
1.4 Geomarketing Industry Chain Structure Analysis
1.5 Geomarketing Industry Development Overview
1.5.1 Geomarketing Product History Development Overview
1.5.1 Geomarketing Product Market Development Overview
1.6 Geomarketing Global Market Comparison Analysis
1.6.1 Geomarketing Global Import Market Analysis
1.6.2 Geomarketing Global Export Market Analysis
1.6.3 Geomarketing Global Main Region Market Analysis
1.6.4 Geomarketing Global Market Comparison Analysis
1.6.5 Geomarketing Global Market Development Trend Analysis

Chapter Two Geomarketing Up and Down Stream Industry Analysis
2.1 Upstream Raw Materials Analysis 
2.1.1 Proportion of Manufacturing Cost 
2.1.2 Manufacturing Cost Structure of Geomarketing Analysis
2.2 Down Stream Market Analysis
2.2.1 Down Stream Market Analysis
2.2.2 Down Stream Demand Analysis
2.2.3 Down Stream Market Trend Analysis

Part II Asia Geomarketing Industry (The Report Company Including the Below Listed But Not All) 
 
Chapter Three Asia Geomarketing Market Analysis
3.1 Asia Geomarketing Product Development History
3.2 Asia Geomarketing Competitive Landscape Analysis
3.3 Asia Geomarketing Market Development Trend

Chapter Four 2014-2019 Asia Geomarketing Productions Supply Sales Demand Market Status and Forecast
4.1 2014-2019 Geomarketing Production Overview
4.2 2014-2019 Geomarketing Production Market Share Analysis
4.3 2014-2019 Geomarketing Demand Overview
4.4 2014-2019 Geomarketing Supply Demand and Shortage
4.5 2014-2019 Geomarketing Import Export Consumption
4.6 2014-2019 Geomarketing Cost Price Production Value Gross Margin

Chapter Five Asia Geomarketing Key Manufacturers Analysis
5.1 Company A
5.1.1 Company Profile
5.1.2 Product Picture and Specification
5.1.3 Product Application Analysis
5.1.4 Capacity Production Price Cost Production Value
5.1.5 Contact Information
5.2 Company B
5.2.1 Company Profile
5.2.2 Product Picture and Specification
5.2.3 Product Application Analysis
5.2.4 Capacity Production Price Cost Production Value
5.2.5 Contact Information
5.3 Company C
5.3.1 Company Profile
5.3.2 Product Picture and Specification
5.3.3 Product Application Analysis
5.3.4 Capacity Production Price Cost Production Value
5.3.5 Contact Information
5.4 Company D
5.4.1 Company Profile
5.4.2 Product Picture and Specification
5.4.3 Product Application Analysis
5.4.4 Capacity Production Price Cost Production Value
5.4.5 Contact Information

Chapter Six Asia Geomarketing Industry Development Trend
6.1 2019-2023 Geomarketing Production Overview
6.2 2019-2023 Geomarketing Production Market Share Analysis
6.3 2019-2023 Geomarketing Demand Overview
6.4 2019-2023 Geomarketing Supply Demand and Shortage
6.5 2019-2023 Geomarketing Import Export Consumption
6.6 2019-2023 Geomarketing Cost Price Production Value Gross Margin

Part III North American Geomarketing Industry (The Report Company Including the Below Listed But Not All)
 
Chapter Seven North American Geomarketing Market Analysis
7.1 North American Geomarketing Product Development History
7.2 North American Geomarketing Competitive Landscape Analysis
7.3 North American Geomarketing Market Development Trend

Chapter Eight 2014-2019 North American Geomarketing Productions Supply Sales Demand Market Status and Forecast
8.1 2014-2019 Geomarketing Production Overview
8.2 2014-2019 Geomarketing Production Market Share Analysis
8.3 2014-2019 Geomarketing Demand Overview
8.4 2014-2019 Geomarketing Supply Demand and Shortage
8.5 2014-2019 Geomarketing Import Export Consumption
8.6 2014-2019 Geomarketing Cost Price Production Value Gross Margin

Chapter Nine North American Geomarketing Key Manufacturers Analysis
9.1 Company A
9.1.1 Company Profile
9.1.2 Product Picture and Specification
9.1.3 Product Application Analysis
9.1.4 Capacity Production Price Cost Production Value
9.1.5 Contact Information
9.2 Company B
9.2.1 Company Profile
9.2.2 Product Picture and Specification
9.2.3 Product Application Analysis
9.2.4 Capacity Production Price Cost Production Value
9.2.5 Contact Information

Chapter Ten North American Geomarketing Industry Development Trend
10.1 2019-2023 Geomarketing Production Overview
10.2 2019-2023 Geomarketing Production Market Share Analysis
10.3 2019-2023 Geomarketing Demand Overview
10.4 2019-2023 Geomarketing Supply Demand and Shortage
10.5 2019-2023 Geomarketing Import Export Consumption
10.6 2019-2023 Geomarketing Cost Price Production Value Gross Margin

Part IV Europe Geomarketing Industry Analysis (The Report Company Including the Below Listed But Not All)

Chapter Eleven Europe Geomarketing Market Analysis
11.1 Europe Geomarketing Product Development History
11.2 Europe Geomarketing Competitive Landscape Analysis
11.3 Europe Geomarketing Market Development Trend

Chapter Twelve 2014-2019 Europe Geomarketing Productions Supply Sales Demand Market Status and Forecast
12.1 2014-2019 Geomarketing Production Overview
12.2 2014-2019 Geomarketing Production Market Share Analysis
12.3 2014-2019 Geomarketing Demand Overview
12.4 2014-2019 Geomarketing Supply Demand and Shortage
12.5 2014-2019 Geomarketing Import Export Consumption
12.6 2014-2019 Geomarketing Cost Price Production Value Gross Margin

Chapter Thirteen Europe Geomarketing Key Manufacturers Analysis
13.1 Company A
13.1.1 Company Profile
13.1.2 Product Picture and Specification
13.1.3 Product Application Analysis
13.1.4 Capacity Production Price Cost Production Value
13.1.5 Contact Information
13.2 Company B
13.2.1 Company Profile
13.2.2 Product Picture and Specification
13.2.3 Product Application Analysis
13.2.4 Capacity Production Price Cost Production Value
13.2.5 Contact Information

Chapter Fourteen Europe Geomarketing Industry Development Trend
14.1 2019-2023 Geomarketing Production Overview
14.2 2019-2023 Geomarketing Production Market Share Analysis
14.3 2019-2023 Geomarketing Demand Overview
14.4 2019-2023 Geomarketing Supply Demand and Shortage
14.5 2019-2023 Geomarketing Import Export Consumption
14.6 2019-2023 Geomarketing Cost Price Production Value Gross Margin

Part V Geomarketing Marketing Channels and Investment Feasibility

Chapter Fifteen Geomarketing Marketing Channels Development Proposals Analysis
15.1 Geomarketing Marketing Channels Status
15.2 Geomarketing Marketing Channels Characteristic
15.3 Geomarketing Marketing Channels Development Trend
15.2 New Firms Enter Market Strategy
15.3 New Project Investment Proposals

Chapter Sixteen Development Environmental Analysis
16.1 China Macroeconomic Environment Analysis
16.2 European Economic Environmental Analysis
16.3 United States Economic Environmental Analysis
16.4 Japan Economic Environmental Analysis
16.5 Global Economic Environmental Analysis

Chapter Seventeen Geomarketing New Project Investment Feasibility Analysis
17.1 Geomarketing Market Analysis
17.2 Geomarketing Project SWOT Analysis
17.3 Geomarketing New Project Investment Feasibility Analysis

Part VI Global Geomarketing Industry Conclusions

Chapter Eighteen 2014-2019 Global Geomarketing Productions Supply Sales Demand Market Status and Forecast
18.1 2014-2019 Geomarketing Production Overview
18.2 2014-2019 Geomarketing Production Market Share Analysis
18.3 2014-2019 Geomarketing Demand Overview
18.4 2014-2019 Geomarketing Supply Demand and Shortage
18.5 2014-2019 Geomarketing Import Export Consumption
18.6 2014-2019 Geomarketing Cost Price Production Value Gross Margin

Chapter Nineteen Global Geomarketing Industry Development Trend
19.1 2019-2023 Geomarketing Production Overview
19.2 2019-2023 Geomarketing Production Market Share Analysis
19.3 2019-2023 Geomarketing Demand Overview
19.4 2019-2023 Geomarketing Supply Demand and Shortage
19.5 2019-2023 Geomarketing Import Export Consumption
19.6 2019-2023 Geomarketing Cost Price Production Value Gross Margin

Chapter Twenty Global Geomarketing Industry Research Conclusions