Global Bath Salts Market Outlook 2018-2023

The global bath salts market is expected to display higher growth rate over the next five years. The bath salts market is subject to witness a substantial growth due to the higher water solubility and capability to cleaning cells of dead skin. Many of bath salts act as water softeners thus offering skin nourishment action by cleaning cells of dead skin. These factors are expected to drive the growth of bath salts market in the upcoming years. Globally, the bath salts market is predicted to generate massive revenue over next seven years, providing numerous opportunities for market players to invest for research and development in the bath salts market.

High bath salt concentrations raises the overall water density, thus increasing buoyancy that makes the body to feel lighter when bathing. Use of bath salts during treatment of arthritis is expected to favor market growth in the upcoming years. Availability of different types of bath salts such as Epsom salts, Himalayan salts, Bolivian salts, dendritic salts and Dead Sea salts in the market is estimated to aggravate market demand over the forecast period. Primary function of bath salts market is relaxing the muscles in the human body.

Bath salt consists of different minerals like calcium, potassium, and magnesium; each having different functionality. Growing popularity of bath salt is credited to the curative properties of bath salt for various skin problems. Bath salt creates the detoxifying and cleansing effect on human skin. Bath salts that constitutes phosphates soften the hard skin during bathing, thereby, removing dead cells.

Growth of e-commerce sector and increasing demand from Asia Pacific region are predicted to boost market demand over the five years. Development of new fragrances in bath salts is forecasted to amplify market value of the product in the near future. In addition, innovative packaging and increased marketing initiatives are driving more customer towards the bath salts market. 

The bath salts market is broadly categorized into major segments based on the application type such as bath care, aromatherapy, therapeutic, home care and fertilizer. The bath care is considered as one of the fastest growing segment in the bath salts market with substantial revenue generation in the last few years. Growing popularity of bath salts the personal care segment is attributed to the improved living standards and rising disposable income. 

The bath salts market is divided by region as North America, Europe, Asia-Pacific, Latin America and Africa. North America has shown major growth in recent years owing to the rise in the implementation of latest techniques in the personal care sector, increase in the number of research & development activities in the region and existence of well-established manufacturing infrastructure. 

Asia-Pacific region is predicted to hold major market share in the bath salts market with massive growth in forecast period. Countries such as Japan, South Korea, China and Singapore are leading the Asia-Pacific market with improved living standards, rising disposable income and significant investment by leading industry players considering potential growth opportunities in the region.
The key players in the bath salts market are Bathclin Co., Watson's Ltd., Shanghai Jahwa United Co., Ltd., Kneipp Co., L'Occitane en Provence S.A., Nesalla Bath Salt Co., Pretty Valley, Inc., and Borghese Inc.

Global bath salts market is anticipated to grow at a CAGR of 4.02% by 2023, according to a new report published by Gen Consulting Company. The report segments the market and forecasts its size, by volume and value, on the basis of application, by products, and by geography (North America, Europe, Asia-Pacific, MEA and South America).

The Global Market for bath salts to 2023 offers detailed coverage of bath salts industry and presents main market trends. The market research gives historical and forecast market size, demand and production forecasts, end-use demand details, price trends, and company shares of the leading bath salts producers to provide exhaustive coverage of the bath salts.

Report contents include
- Analysis of the bath salts market including revenues, future growth, market outlook
- Historical data and forecast
- Regional analysis including growth estimates
- Analyzes the end user markets including growth estimates.
- Profiles on bath salts including products, sales/revenues, and market position
- Market structure, market drivers and restraints.

Key regions
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- South America

Key Vendors
- Unilever
- STENDERS SiA
- Kneipp GmbH
- Dadakarides Salt SA
- L'Occitane international SA
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