Fitness App Market Size, Share & Trends Analysis Report By Type (Exercise & Weight Loss, Diet & Nutrition, Activity Tracking), By Platform (Android, iOS, Others), By Device, By Region, And Segment Forecasts, 2019 - 2026

Published: Aug, 2019 | Pages: 100 | Publisher: Grand View Research
Industry: Healthcare | Report Format: Electronic (PDF)

The global fitness app market size is expected to reach USD 10.9 billion by 2026, according to a new report by Grand View Research, Inc., growing at a CAGR of 21.1%. The growth of this market can be attributed to the increasing number of people seeking a health-conscious lifestyle. Innovative health apps help people stay fit and healthy.

Such apps are perfect for athletics due to wide applications of wearable devices. Athletes often rely on data from these apps and wearable devices. In addition, with increasing awareness about healthy lifestyle, rising number of people are adopting wearable devices.

Players in the market are increasingly focusing on strategies such as partnerships and acquisitions. In November 2013, Under Armour, Inc., a manufacturer of footwear and sports apparel, acquired MapMyFitness, which operates a range of fitness-oriented websites and related mobile applications, for USD 150 million. The apps provided by MapMyFitness are used to track user activities, ranging from gym workout to daily at-home exercises.

Further key findings from the report suggest:

• Among all app types, the exercise & weight loss segment held the largest share in 2018

• The activity tracking segment is expected to grow at the highest rate from 2019 to 2026

• Among all platforms, iOS accounted for the largest share in 2018; however, the fitness app market for Android is likely to grow at the highest rate during the forecast period

• Among all devices, smartphones held the largest share in 2018 as mobile network operators consider mobile health to be an opportunity for investment due to increased adoption of smartphones and rising awareness about health & nutrition

• Among all regions, North America held the largest share in 2018 owing to technological advancements and presence of major players in the region

• Asia Pacific is likely to grow at the highest rate during the forecast period

• Adidas; Appster; Fitbit, Inc.; FitnessKeeper; Azumio, Inc.; MyFitnessPal Inc.; Nike; Noom; Under Armour, Inc.; Applico; Aaptiv; and Appinventiv are some of the key players.

 Table of Contents

Chapter 1 Methodology and Scope
                   1.1 Market Segmentation & Scope
                       1.1.1 Type
                       1.1.2 Platform
                       1.1.3 Device
                       1.1.4 Regional Scope
                       1.1.5 Estimates And Forecast Timeline
                   1.2 Research Methodology
                   1.3 Information Procurement
                       1.3.1 Purchased Database
                       1.3.2 Gvr's Internal Database
                       1.3.3 Secondary Sources
                       1.3.4 Primary Research
                   1.4 Information or Data Analysis
                       1.4.1 Data Analysis Models
                   1.5 Market Formulation & Validation
                   1.6 Model Details
                       1.6.1 Commodity Flow Analysis (Model 1)
                       1.6.2 Volume Price Analysis (Model 2)
                   1.7 List of Secondary Sources
                   1.8 Objectives
                       1.8.1 Objective - 1
                       1.8.2 Objective - 2

Chapter 2 Executive Summary
                   2.1 Market Outlook
                   2.2 Segment Outlook
                       2.2.1 Type
                       2.2.2 Platform
                       2.2.3 Device
                       2.2.4 Region
                   2.3 Competitive Insights

Chapter 3 Market Variables, Trends, & Scope
                   3.1 Market Segmentation
                   3.2 Penetration & Growth Prospect Mapping
                       3.2.1 Penetration Analysis
                       3.2.2 Market Driver Analysis
                       3.2.3 Market Restraint Analysis
                   3.3 Fitness App Market: Business Environment Analysis Tools
                       3.3.1 Porter's Five Forces Analysis
                           3.3.1.1 Bargaining Power of Suppliers
                           3.3.1.2 Bargaining Power of Buyers
                           3.3.1.3 Threat of New Entrants
                           3.3.1.4 Competitive Rivalry
                           3.3.1.5 Threat of Substitutes
                       3.3.2 Pestel Analysis
                           3.3.2.1 Political & Legal
                           3.3.2.2 Economic
                           3.3.2.3 Technological

Chapter 4 Fitness App Market: Type Analysis
                   4.1 Fitness App Type Market Share Analysis, 2018 & 2026
                   4.2 Fitness App Type Market: Segment Dashboard
                   4.3 Market Size & Forecasts and Trend Analyses, 2015 to 2026 
                       4.3.1 Exercise & Weight Loss
                           4.3.1.1 Exercise & weight loss market, 2015 - 2026 (USD Million)
                       4.3.2 Diet & Nutrition
                           4.3.2.1 Diet & nutrition market, 2015 - 2026 (USD Million)
                       4.3.3 Activity Tracking
                           4.3.3.1 Activity tracking market, 2015 - 2026 (USD Million)

Chapter 5 Fitness App Market: Platform Analysis
                   5.1 Fitness App Platform Market Share Analysis, 2018 & 2026
                   5.2 Fitness App Platform Market: Segment Dashboard
                   5.3 Market Size & Forecasts and Trend Analyses, 2015 to 2026 
                       5.3.1 Android
                           5.3.1.1 Android fitness app market, 2015 - 2026 (USD Million)
                       5.3.2 Ios
                           5.3.2.1 iOS fitness app market, 2015 - 2026 (USD Million)
                       5.3.3 Others
                           5.3.3.1 Others fitness app market, 2015 - 2026 (USD Million)

Chapter 6 Fitness App Market: Device Analysis
                   6.1 Fitness App Device Market Share Analysis, 2018 & 2026
                   6.2 Fitness App Device Market: Segment Dashboard
                   6.3 Market Size & Forecasts and Trend Analyses, 2015 to 2026 
                       6.3.1 Smartphones
                           6.3.1.1 Smartphones market, 2015 - 2026 (USD Million)
                       6.3.2 Tablets
                           6.3.2.1 Tablets market, 2015 - 2026 (USD Million)

Chapter 7 Fitness App Market: Regional Analysis
                   7.1 Fitness App Regional Market Share Analysis, 2018 & 2026
                   7.2 Fitness App Regional Market: Segment Dashboard
                   7.3 Regional Market Snapshot (Market Size, CAGR, Top Verticals, Key Players, Top Trends)
                   7.4 Market Size & Forecasts and Trend Analysis, 2015 to 2026
                       7.4.1 North America
                           7.4.1.1 North America fitness app market, 2015 - 2026 (USD Million)
                               7.4.1.1.1 U.S.
                                   7.4.1.1.1.1 U.S. fitness app market, 2015 - 2026 (USD Million)
                           7.4.1.1.2 Canada
                               7.4.1.1.2.1 Canada fitness app market, 2015 - 2026 (USD Million)
                       7.4.2 Europe
                           7.4.2.1 Europe fitness app market, 2015 - 2026 (USD Million)
                               7.4.2.1.1 U.K.
                                   7.4.2.1.1.1 U.K. fitness app market, 2015 - 2026 (USD Million)
                               7.4.2.1.2 Germany
                                   7.4.2.1.2.1 Germany fitness app market, 2015 - 2026 (USD Million)
                               7.4.2.1.3 France
                                   7.4.2.1.3.1 France fitness app market, 2015 - 2026 (USD Million)
                               7.4.2.1.4 Italy
                                   7.4.2.1.4.1 Italy fitness app market, 2015 - 2026 (USD Million)
                               7.4.2.1.5 Spain
                                   7.4.2.1.5.1 Spain fitness app market, 2015 - 2026 (USD Million)
                       7.4.3 Asia Pacific
                           7.4.3.1 Asia Pacific fitness app market, 2015 - 2026 (USD Million)
                               7.4.3.1.1 Japan
                                   7.4.3.1.1.1 Japan fitness app market, 2015 - 2026 (USD Million)
                               7.4.3.1.2 China
                                   7.4.3.1.2.1 China fitness app market, 2015 - 2026 (USD Million)
                               7.4.3.1.3 India
                                   7.4.3.1.3.1 India fitness app market, 2015 - 2026 (USD Million)
                               7.4.3.1.4 Australia
                                   7.4.3.1.4.1 Australia fitness app market, 2015 - 2026 (USD Million)
                       7.4.4 Latin America
                           7.4.4.1 Latin America fitness app market, 2015 - 2026 (USD Million)
                               7.4.4.1.1 Brazil
                                   7.4.4.1.1.1 Brazil fitness app market, 2015 - 2026 (USD Million)
                               7.4.4.1.2 Mexico
                                   7.4.4.1.2.1 Mexico fitness app market, 2015 - 2026 (USD Million)
                       7.4.5 Middle East And Africa (Mea)
                           7.4.5.1 MEA fitness app market, 2015 - 2026 (USD Million)
                               7.4.5.1.1 South Africa
                                   7.4.5.1.1.1 South Africa fitness app market, 2015 - 2026 (USD Million)

Chapter 8 Competitive Analysis
                   8.1 Strategic Framework/Competition Categorization (Key Innovators, Market Leaders, Emerging Players)
                   8.2 Vendor Landscape
                       8.2.1 Company Market Position Analysis (Revenue, Geographic Presence, Product Portfolio, Strategic Initiatives, Employee Strength)
                   8.3 Company Profiles
                       8.3.1 ADIDAS
                           8.3.1.1 Company overview
                           8.3.1.2 Financial performance
                           8.3.1.3 Product benchmarking
                           8.3.1.4 Strategic initiatives
                           8.3.1.5 SWOT analysis
                       8.3.2 APPSTER
                           8.3.2.1 Company overview
                           8.3.2.2 Financial performance
                           8.3.2.3 Product benchmarking
                           8.3.2.4 Strategic initiatives
                           8.3.2.5 SWOT analysis
                       8.3.3 ASICS AMERICA CORPORATION
                           8.3.3.1 Company overview
                           8.3.3.2 Financial performance
                           8.3.3.3 Product benchmarking
                           8.3.3.4 Strategic initiatives
                           8.3.3.5 SWOT analysis
                       8.3.4 AZUMIO, INC.
                           8.3.4.1 Company overview
                           8.3.4.2 Financial performance
                           8.3.4.3 Product benchmarking
                           8.3.4.4 Strategic initiatives
                           8.3.4.5 SWOT analysis
                       8.3.5 FITBIT, INC.
                           8.3.5.1 Company overview
                           8.3.5.2 Financial performance
                           8.3.5.3 Product benchmarking
                           8.3.5.4 Strategic initiatives
                           8.3.5.5 SWOT analysis
                       8.3.6 FITNESSKEEPER
                           8.3.6.1 Company overview
                           8.3.6.2 Financial performance
                           8.3.6.3 Product benchmarking
                           8.3.6.4 Strategic initiatives
                           8.3.6.5 SWOT analysis
                       8.3.7 FOODUCATE
                           8.3.7.1 Company overview
                           8.3.7.2 Financial performance
                           8.3.7.3 Product benchmarking
                           8.3.7.4 Strategic initiatives
                           8.3.7.5 SWOT analysis
                       8.3.8 GOOGLE
                           8.3.8.1 Company overview
                           8.3.8.2 Financial performance
                           8.3.8.3 Product benchmarking
                           8.3.8.4 Strategic initiatives
                           8.3.8.5 SWOT analysis
                       8.3.9 KAYLA ITSINES
                           8.3.9.1 Company overview
                           8.3.9.2 Financial performance
                           8.3.9.3 Product benchmarking
                           8.3.9.4 Strategic initiatives
                           8.3.9.5 SWOT analysis
                       8.3.10 MYFITNESSPAL, INC.
                           8.3.10.1 Company overview
                           8.3.10.2 Financial performance
                           8.3.10.3 Product benchmarking
                           8.3.10.4 Strategic initiatives
                           8.3.10.5 SWOT analysis
                       8.3.11 NIKE
                           8.3.11.1 Company overview
                           8.3.11.2 Financial performance
                           8.3.11.3 Product benchmarking
                           8.3.11.4 Strategic initiatives
                           8.3.11.5 SWOT analysis
                       8.3.12 NOOM
                           8.3.12.1 Company overview
                           8.3.12.2 Financial performance
                           8.3.12.3 Product benchmarking
                           8.3.12.4 Strategic initiatives
                           8.3.12.5 SWOT analysis
                       8.3.13 POLAR ELECTRO
                           8.3.13.1 Company overview
                           8.3.13.2 Financial performance
                           8.3.13.3 Product benchmarking
                           8.3.13.4 Strategic initiatives
                           8.3.13.5 SWOT analysis
                       8.3.14 UNDER ARMOUR, INC.
                           8.3.14.1 Company overview
                           8.3.14.2 Financial performance
                           8.3.14.3 Product benchmarking
                           8.3.14.4 Strategic initiatives
                           8.3.14.5 SWOT analysis
                       8.3.15 WILLOWTREE, INC.
                           8.3.15.1 Company overview
                           8.3.15.2 Financial performance
                           8.3.15.3 Product benchmarking
                           8.3.15.4 Strategic initiatives
                           8.3.15.5 SWOT analysis

List of Tables

TABLE 1 List of secondary sources
TABLE 2 North America fitness app market, by country, 2015 - 2026 (USD Million)
TABLE 3 North America fitness app market, by type, 2015 - 2026 (USD Million)
TABLE 4 North America fitness app market, by platform, 2015 - 2026 (USD Million)
TABLE 5 North America fitness app market, by device, 2015 - 2026 (USD Million)
TABLE 6 U.S. fitness app market, by type, 2015 - 2026 (USD Million)
TABLE 7 U.S. fitness app market, by platform, 2015 - 2026 (USD Million)
TABLE 8 U.S. fitness app market, by device, 2015 - 2026 (USD Million)
TABLE 9 Canada fitness app market, by type, 2015 - 2026 (USD Million)
TABLE 10 Canada fitness app market, by platform, 2015 - 2026 (USD Million)
TABLE 11 Canada fitness app market, by device, 2015 - 2026 (USD Million)
TABLE 12 Europe fitness app market, by country, 2015 - 2026 (USD MILLION)
TABLE 13 Europe fitness app market, by type, 2015 - 2026 (USD Million)
TABLE 14 Europe fitness app market, by platform, 2015 - 2026 (USD Million)
TABLE 15 Europe fitness app market, by device, 2015 - 2026 (USD Million)
TABLE 16 U.K. fitness app market, by type, 2015 - 2026 (USD Million)
TABLE 17 U.K. fitness app market, by platform, 2015 - 2026 (USD Million)
TABLE 18 U.K. fitness app market, by device, 2015 - 2026 (USD Million)
TABLE 19 Germany fitness app market, by type, 2015 - 2026 (USD Million)
TABLE 20 Germany fitness app market, by platform, 2015 - 2026 (USD Million)
TABLE 21 Germany fitness app market, by device, 2015 - 2026 (USD Million)
TABLE 22 France fitness app market, by type, 2015 - 2026 (USD Million)
TABLE 23 France fitness app market, by platform, 2015 - 2026 (USD Million)
TABLE 24 France fitness app market, by device, 2015 - 2026 (USD Million)
TABLE 25 Italy fitness app market, by type, 2015 - 2026 (USD Million)
TABLE 26 Italy fitness app market, by platform, 2015 - 2026 (USD Million)
TABLE 27 Italy fitness app market, by device, 2015 - 2026 (USD Million)
TABLE 28 Spain fitness app market, by type, 2015 - 2026 (USD Million)
TABLE 29 Spain fitness app market, by platform, 2015 - 2026 (USD Million)
TABLE 30 Spain fitness app market, by device, 2015 - 2026 (USD Million)
TABLE 31 Asia Pacific fitness app market, by country, 2015 - 2026 (USD MILLION)
TABLE 32 Asia Pacific fitness app market, by type, 2015 - 2026 (USD Million)
TABLE 33 Asia Pacific fitness app market, by platform, 2015 - 2026 (USD Million)
TABLE 34 Asia Pacific fitness app market, by device, 2015 - 2026 (USD Million)
TABLE 35 Japan fitness app market, by type, 2015 - 2026 (USD Million)
TABLE 36 Japan fitness app market, by platform, 2015 - 2026 (USD Million)
TABLE 37 Japan fitness app market, by device, 2015 - 2026 (USD Million)
TABLE 38 China fitness app market, by type, 2015 - 2026 (USD Million)
TABLE 39 China fitness app market, by platform, 2015 - 2026 (USD Million)
TABLE 40 China fitness app market, by device, 2015 - 2026 (USD Million)
TABLE 41 India fitness app market, by type, 2015 - 2026 (USD Million)
TABLE 42 India fitness app market, by platform, 2015 - 2026 (USD Million)
TABLE 43 India fitness app market, by device, 2015 - 2026 (USD Million)
TABLE 44 Australia fitness app market, by type, 2015 - 2026 (USD Million)
TABLE 45 Australia fitness app market, by platform, 2015 - 2026 (USD Million)
TABLE 46 Australia fitness app market, by device, 2015 - 2026 (USD Million)
TABLE 47 Latin America fitness app market, by country, 2015 - 2026 (USD MILLION)
TABLE 48 Latin America fitness app market, by type, 2015 - 2026 (USD Million)
TABLE 49 Latin America fitness app market, by platform, 2015 - 2026 (USD Million)
TABLE 50 Latin America fitness app market, by device, 2015 - 2026 (USD Million)
TABLE 51 Brazil fitness app market, by type, 2015 - 2026 (USD Million)
TABLE 52 Brazil fitness app market, by platform, 2015 - 2026 (USD Million)
TABLE 53 Brazil fitness app market, by device, 2015 - 2026 (USD Million)
TABLE 54 Mexico fitness app market, by type, 2015 - 2026 (USD Million)
TABLE 55 Mexico fitness app market, by platform, 2015 - 2026 (USD Million)
TABLE 56 Mexico fitness app market, by device, 2015 - 2026 (USD Million)
TABLE 57 MEA fitness app market, by country, 2015 - 2026 (USD MILLION)
TABLE 58 MEA fitness app market, by type, 2015 - 2026 (USD Million)
TABLE 59 MEA fitness app market, by platform, 2015 - 2026 (USD Million)
TABLE 60 MEA fitness app market, by device, 2015 - 2026 (USD Million)
TABLE 61 South Africa fitness app market, by type, 2015 - 2026 (USD Million)
TABLE 62 South Africa fitness app market, by platform, 2015 - 2026 (USD Million)
TABLE 63 South Africa fitness app market, by device, 2015 - 2026 (USD Million)

List of Figures

FIG. 1 Market research process
FIG. 2 Information procurement
FIG. 3 Primary research pattern
FIG. 4 Market research approaches
FIG. 5 Value chain based sizing & forecasting
FIG. 6 QFD modelling for market share assessment
FIG. 7 Market formulation & validation
FIG. 8 Fitness app market outlook, 2018
FIG. 9 Market trends & outlook
FIG. 10 Fitness app market segmentation
FIG. 11 Penetration & growth prospect mapping
FIG. 12 Market driver relevance analysis (Current & future impact)
FIG. 13 Market restraint relevance analysis (Current & future impact)
FIG. 14 Fitness app type market share analysis, 2018 & 2026
FIG. 15 Fitness app type market: Segment dashboard
FIG. 16 Exercise & weight loss market, 2015 - 2026 (USD Million)
FIG. 17 Diet & nutrition market, 2015 - 2026 (USD Million)
FIG. 18 Activity tracking market, 2015 - 2026 (USD Million)
FIG. 19 Fitness app platform market share analysis, 2018 & 2026
FIG. 20 Fitness app platform market: Segment dashboard
FIG. 21 Android fitness app market, 2015 - 2026 (USD Million)
FIG. 22 iOS fitness app market, 2015 - 2026 (USD Million)
FIG. 23 Others fitness app market, 2015 - 2026 (USD Million)
FIG. 24 Fitness app device market share analysis, 2018 & 2026
FIG. 25 Fitness app device market: Segment dashboard
FIG. 26 Smartphones market, 2015 - 2026 (USD Million)
FIG. 27 Tablets market, 2015 - 2026 (USD Million)
FIG. 28 Fitness app regional market share analysis, 2018 & 2026
FIG. 29 Fitness app regional market: Segment dashboard
FIG. 30 Regional market place: Key takeaways
FIG. 31 North America fitness app market, 2015 - 2026 (USD Million)
FIG. 32 U.S. fitness app market, 2015 - 2026 (USD Million)
FIG. 33 Canada fitness app market, 2015 - 2026 (USD Million)
FIG. 34 Europe fitness app market, 2015 - 2026 (USD Million)
FIG. 35 U.K. fitness app market, 2015 - 2026 (USD Million)
FIG. 36 Germany fitness app market, 2015 - 2026 (USD Million)
FIG. 37 France fitness app market, 2015 - 2026 (USD Million)
FIG. 38 Italy fitness app market, 2015 - 2026 (USD Million)
FIG. 39 Spain fitness app market, 2015 - 2026 (USD Million)
FIG. 40 Asia Pacific fitness app market, 2015 - 2026 (USD Million)
FIG. 41 Japan fitness app market, 2015 - 2026 (USD Million)
FIG. 42 China fitness app market, 2015 - 2026 (USD Million)
FIG. 43 India fitness app market, 2015 - 2026 (USD Million)
FIG. 44 Australia fitness app market, 2015 - 2026 (USD Million)
FIG. 45 Latin America fitness app market, 2015 - 2026 (USD Million)
FIG. 46 Brazil fitness app market, 2015 - 2026 (USD Million)
FIG. 47 Mexico fitness app market, 2015 - 2026 (USD Million)
FIG. 48 MEA fitness app market, 2015 - 2026 (USD Million)
FIG. 49 South Africa fitness app market, 2015 - 2026 (USD Million)
FIG. 50 Strategy framework
FIG. 51 Fitness app competitive landscape: Market position analysis (based on products, regional presence, and recent updates (2018))