Electric Kettle Market Size, Share & Trends Analysis Report By Raw Material (Stainless Steel, Plastic, Glass), By Application (Residential, Commercial), By Region, And Segment Forecasts, 2019 - 2025

Published: Jul, 2019 | Pages: 80 | Publisher: Grand View Research
Industry: Consumer Goods | Report Format: Electronic (PDF)

The global electric kettle market size is expected to reach USD 21.0 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 4.7% over the forecast period. Advanced features including perfect grip handle, quick heat up time, and easy light indicator of electric kettles are expected to expand the market size over the forecast period. Furthermore, demand for hot beverages is rising in developed economies including Germany and U.K. as a result of shifting consumer preference towards replicating the coffee shop culture experience in household. This, in turn, is expected to upscale the requirements of electric kettles in the coming years.

The commercial segment is estimated to be the fastest growing market with a CAGR of 5.5% from 2019 to 2025. The product is majorly used in the hotels and restaurants as it can quickly heat up the liquids and keep it warm for the next 5 to 6 hours. The tourism and hotel industries are witnessing significant growth in countries including China, Japan, Australia, and New Zealand due to favorable government policies on the establishment of new tourist destinations. This, in turn, is expected to expand the utility of electric kettles in the near future.

Stainless steel-based kettles generated a revenue of USD 7.0 billion in 2018. These types of products have the ability to keep the liquid warm for a long time. Furthermore, easy access to these products from retail stores as well as online channels is expected to remain a favorable factor for promoting the demand for stainless steel products in the near future. Plastic-based products are expected to witness high demand owing to rising product's popularity for its lightweight and easy to carry characteristics.

Asia Pacific generated a revenue of USD 7.6 billion in 2018. High concentration of working class population, coupled with increasing consumer spending on kitchen appliances in emerging economies including China and India, is expected to remain a favorable factor for the electric kettles market growth. Furthermore, new product launches by electronics goods manufacturers including JOVEN are expected to open new avenues over the next few years.

Key industry participants include Aroma Housewares Company; Conair; Hamilton Beach Brands, Inc.; Groupe SEB; Cuisinart; Breville USA, Inc.; bonavitaworld; Chef's Choice; SUPOR; and Koninklijke Philips N.V. Product innovation is expected to remain one of the key strategies opted by the manufacturers to expand their market reach in the near future. In August 2018, Denmark-based Stelton launched cordless electric kettle under the brand name, EM77.

Further key findings from the report suggest:

• The residential application segment generated a revenue of USD 13.2 billion in 2018

• By product, plastic is expected to be the fastest growing segment with a CAGR of 5.9% from 2019 to 2025

• Asia Pacific is estimated to emerge as the fastest growing electric kettle market from 2019 to 2025.

 Table of Contents

Chapter 1. Methodology And Scope
                  1.1. Market Segmentation & Scope
                  1.2. Market Definition
                  1.3. Information Procurement
                      1.3.1. Purchased Database
                      1.3.2. GVR's Internal Database
                      1.3.3. Secondary Sources & Third-Party Perspectives
                      1.3.4. Primary Research
                  1.4. Information Analysis 
                      1.4.1. Data Analysis Models
                  1.5. Market Formulation & Data Visualization
                  1.6. Data Validation & Publishing
Chapter 2. Executive Summary
                  2.1. Market Outlook
                  2.2. Segmental Outlook
                  2.3. Competitive Insights
Chapter 3. Electric Kettle Market Variables, Trends & Scope
                  3.1. Market Introduction
                  3.2. Penetration & Growth Prospect Mapping
                  3.3. Industry Value Chain Analysis
                      3.3.1. Sales/Retail Channel Analysis
                      3.3.2. Profit Margin Analysis
                  3.4. Market Dynamics
                      3.4.1. Market Driver Analysis
                      3.4.2. Market Restraint Analysis
                      3.4.3. Industry Challenges
                      3.4.4. Industry Opportunities
                  3.5. Business Environment Analysis
                      3.5.1. Industry Analysis - Porter's
                          3.5.1.1. Supplier Power
                          3.5.1.2. Buyer Power
                          3.5.1.3. Substitution Threat
                          3.5.1.4. Threat from New Entrant 
                          3.5.1.5. Competitive Rivalry
                  3.6. Roadmap of Electric Kettle Market
                  3.7. Market Entry Strategies 
Chapter 4. Consumer Behavior Analysis
                  4.1. Consumer Trends and Preferences
                  4.2. Factors Affecting Buying Decision 
                  4.3. Consumer Application Adoption 
                  4.4. Observations & Recommendations
Chapter 5. Electric Kettle Market: Raw Material Estimates & Trend Analysis
                  5.1. Raw Material Movement Analysis & Market Share, 2018 & 2025
                  5.2. Stainless Steel
                      5.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                  5.3. Plastic
                      5.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                  5.4. Glass
                      5.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                  5.5. Others
                      5.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
Chapter 6. Electric Kettle Market: Application Estimates & Trend Analysis
                  6.1. Application Movement Analysis & Market Share, 2018 & 2025
                  6.2. Residential
                      6.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                  6.3. Commercial
                      6.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
Chapter 7. Electric Kettle Market: Regional Estimates & Trend Analysis
                  7.1. Regional Movement Analysis & Market Share, 2018 & 2025
                  7.2. North America
                      7.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                      7.2.2. Market estimates and forecast, by raw material, 2015 - 2025 (USD Million)
                      7.2.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
                      7.2.4. U.S.
                          7.2.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.2.4.2. Market estimates and forecast, by raw material, 2015 - 2025 (USD Million)
                          7.2.4.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
                      7.2.5. Canada
                          7.2.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.2.5.2. Market estimates and forecast, by raw material, 2015 - 2025 (USD Million)
                          7.2.5.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
                  7.3. Europe
                      7.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                      7.3.2. Market estimates and forecast, by raw material, 2015 - 2025 (USD Million)
                      7.3.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
                      7.3.4. U.K.
                          7.3.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.3.4.2. Market estimates and forecast, by raw material, 2015 - 2025 (USD Million)
                          7.3.4.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
                      7.3.5. Germany
                          7.3.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.3.5.2. Market estimates and forecast, by raw material, 2015 - 2025 (USD Million)
                          7.3.5.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
                  7.4. Asia Pacific
                      7.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                      7.4.2. Market estimates and forecast, by raw material, 2015 - 2025 (USD Million)
                      7.4.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
                      7.4.4. China 
                          7.4.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.4.4.2. Market estimates and forecast, by raw material, 2015 - 2025 (USD Million)
                          7.4.4.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
                      7.4.5. India
                          7.4.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.4.5.2. Market estimates and forecast, by raw material, 2015 - 2025 (USD Million)
                          7.4.5.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
                  7.5. Central & South America
                      7.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                      7.5.2. Market estimates and forecast, by raw material, 2015 - 2025 (USD Million)
                      7.5.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
                      7.5.4. Brazil
                          7.5.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.5.4.2. Market estimates and forecast, by raw material, 2015 - 2025 (USD Million)
                          7.5.4.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
                  7.6. Middle East & Africa (MEA)
                      7.6.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                      7.6.2. Market estimates and forecast, by raw material, 2015 - 2025 (USD Million)
                      7.6.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
Chapter 8. Competitive Analysis
                  8.1. Key global players, recent developments & their impact on the industry
                  8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
                  8.3. Vendor Landscape
                      8.3.1. Key company market share analysis, 2018
Chapter 9. Company Profiles
                  9.1. Aroma Housewares Company
                      9.1.1. Company Overview
                      9.1.2. Financial Performance
                      9.1.3. Application Benchmarking
                      9.1.4. Strategic Initiatives
                  9.2. Conair
                      9.2.1. Company Overview
                      9.2.2. Financial Performance
                      9.2.3. Application Benchmarking
                      9.2.4. Strategic Initiatives
                  9.3. Hamilton Beach Brands, Inc.
                      9.3.1. Company Overview
                      9.3.2. Financial Performance
                      9.3.3. Application Benchmarking
                      9.3.4. Strategic Initiatives
                  9.4. Groupe SEB
                      9.4.1. Company Overview
                      9.4.2. Financial Performance
                      9.4.3. Application Benchmarking
                      9.4.4. Strategic Initiatives
                  9.5. Cuisinart
                      9.5.1. Company Overview
                      9.5.2. Financial Performance
                      9.5.3. Application Benchmarking
                      9.5.4. Strategic Initiatives
                  9.6. Breville USA, Inc.
                      9.6.1. Company Overview
                      9.6.2. Financial Performance
                      9.6.3. Application Benchmarking
                      9.6.4. Strategic Initiatives
                  9.7. bonavitaworld
                      9.7.1. Company Overview
                      9.7.2. Financial Performance
                      9.7.3. Application Benchmarking
                      9.7.4. Strategic Initiatives
                  9.8. Chef's Choice
                      9.8.1. Company Overview
                      9.8.2. Financial Performance
                      9.8.3. Application Benchmarking
                      9.8.4. Strategic Initiatives
                  9.9. SUPOR
                      9.9.1. Company Overview
                      9.9.2. Financial Performance
                      9.9.3. Application Benchmarking
                      9.9.4. Strategic Initiatives
                  9.10. Koninklijke Philips N.V.
                      9.10.1. Company Overview
                      9.10.2. Financial Performance
                      9.10.3. Application Benchmarking
                      9.10.4. Strategic Initiatives

List of Tables

1. Electric kettle - Key market driver analysis
2. Electric kettle - Key market restraint analysis
3. Global stainless steels market estimates and forecast, 2015 - 2025 (USD Million)
4. Global plastic market estimates and forecast, 2015 - 2025 (USD Million)
5. Global glass market estimates and forecast, 2015 - 2025 (USD Million)
6. Global others market estimates and forecast, 2015 - 2025 (USD Million)
7. Global electric kettle market estimates and forecast for residential applications, 2015 - 2025 (USD Million)
8. Global electric kettle market estimates and forecast for commercial applications, 2015 - 2025 (USD Million) 
9. North America electric kettle market estimates and forecast, 2015 - 2025 (USD Million)
10. North America electric kettle market revenue estimates and forecast by raw material, 2015 - 2025 (USD Million)
11. North America electric kettle market revenue estimates and forecast by application, 2015 - 2025 (USD Million)
12. U.S. electric kettle market estimates and forecast, 2015 - 2025 (USD Million)
13. U.S. electric kettle market revenue estimates and forecast by raw material, 2015 - 2025 (USD Million)
14. U.S. electric kettle market revenue estimates and forecast by application, 2015 - 2025 (USD Million)
15. Canada electric kettle market estimates and forecast, 2015 - 2025 (USD Million)
16. Canada electric kettle market revenue estimates and forecast by raw material, 2015 - 2025 (USD Million)
17. Canada electric kettle market revenue estimates and forecast by application, 2015 - 2025 (USD Million)
18. Europe electric kettle market estimates and forecast, 2015 - 2025 (USD Million)
19. Europe electric kettle market revenue estimates and forecast by raw material, 2015 - 2025 (USD Million)
20. Europe electric kettle market revenue estimates and forecast by application, 2015 - 2025 (USD Million)
21. U.K. electric kettle market estimates and forecast, 2015 - 2025 (USD Million)
22. U.K. electric kettle market revenue estimates and forecast by raw material, 2015 - 2025 (USD Million)
23. U.K. electric kettle market revenue estimates and forecast by application, 2015 - 2025 (USD Million)
24. Germany electric kettle market estimates and forecast, 2015 - 2025 (USD Million)
25. Germany electric kettle market revenue estimates and forecast by raw material, 2015 - 2025 (USD Million)
26. Germany electric kettle market revenue estimates and forecast by application, 2015 - 2025 (USD Million)
27. Asia Pacific electric kettle market estimates and forecast, 2015 - 2025 (USD Million)
28. Asia Pacific electric kettle market revenue estimates and forecast by raw material, 2015 - 2025 (USD Million)
29. Asia Pacific electric kettle market revenue estimates and forecast by application, 2015 - 2025 (USD Million)
30. China electric kettle market estimates and forecast, 2015 - 2025 (USD Million)
31. China electric kettle market revenue estimates and forecast by raw material, 2015 - 2025 (USD Million)
32. China electric kettle market revenue estimates and forecast by application, 2015 - 2025 (USD Million)
33. India electric kettle market estimates and forecast, 2015 - 2025 (USD Million)
34. India electric kettle market revenue estimates and forecast by raw material, 2015 - 2025 (USD Million)
35. India electric kettle market revenue estimates and forecast by application, 2015 - 2025 (USD Million)
36. Central & South America electric kettle market estimates and forecast, 2015 - 2025 (USD Million)
37. Central & South America electric kettle market revenue estimates and forecast by raw material, 2015 - 2025 (USD Million)
38. Central & South America electric kettle market revenue estimates and forecast by application, 2015 - 2025 (USD Million)
39. Brazil electric kettle market estimates and forecast, 2015 - 2025 (USD Million)
40. Brazil electric kettle market revenue estimates and forecast by raw material, 2015 - 2025 (USD Million)
41. Brazil electric kettle market revenue estimates and forecast by application, 2015 - 2025 (USD Million)
42. Middle East & Africa electric kettle market estimates and forecast, 2015 - 2025 (USD Million)
43. Middle East & Africa electric kettle market revenue estimates and forecast by raw material, 2015 - 2025 (USD Million)
44. Middle East & Africa electric kettle market revenue estimates and forecast by application, 2015 - 2025 (USD Million)
45. Vendor landscape

List of Figures

1. Electric kettle market snapshot 
2. Electric kettle market segmentation & scope
3. Electric kettle market penetration & growth prospect mapping
4. Electric kettle value chain analysis
5. Electric kettle market dynamics
6. Electric kettle market Porter's analysis 
7. Electric kettle market: Raw Material movement analysis 
8. Electric kettle market: Application movement analysis 
9. Electric kettle market: Regional movement analysis