Development Prospect and Investment Forecast of Chinas Intelligent Toilet Industry, 2012

Published: Aug, 2012 | Pages: 63 | Publisher: Huidian Research
Industry: Retail | Report Format: Electronic (PDF)

Currently, in Japan and South Korea, from the family to the hotel, the market penetration of intelligent toilet reach over 90%; in Europe and the United State this proportion is 35%; while in China's market this proportion is less than 1%.

In China, the leading brands of intelligent toilet are Kohler, TOTO and Roca; the main competing brands are ARROW, FAENZA, Annwa and Huida; the major following brands are Weishang and KDK. In 2011, sales volume is about 1.2 million units and in the first half of 2012, the sales volume is about 700,000 units. 

Huidian Research estimated that the sales volume of China's intelligent toilet in 2012 is about 1.4 million units, and this number in 2013 and 2016 will reach 1.72 million and 2.9 million respectively.

The price of intelligent toilet is 5-12 times over the price of ordinary toilet, the price of the mainstream products is between CNY 5,000 to CNY 30,000. As for the market situation, the products about CNY10, 000 are the most favorites. 

The price of imported brands intelligent toilet is higher, that is about CNY 10,000 to CNY 60,000. The intelligent toilet of TOTO is most expensive; the general price is between CNY 20,000 to CNY 90,000. And then is Kohler, the price is between CNY 10,000 to CNY 20,000. The price of domestic brands intelligent toilet is between CNY 1,500 to CNY 15,000, mainly divided into high, medium and low-end products.

In 2011, the total supply volume of China's intelligent toilet reached 1.45 million units. The supply volume of domestic brands intelligent toilet is about 1.4 million units, of which the supply volume of FAENZA is about 600,000 units, accounting for more than 50% of the total domestic brands market share. The supply volume of foreign brands intelligent toilet is about 50,000 units, of which the supply volume of TOTO is the largest, that is about 20,000 units, mainly occupy the high-end consumer market.

 1. Development of Global Intelligent Toilet Industry
1.1 America
1.2 Japan
1.3 South Korea

2. Development Status Quo of China's Intelligent Toilet Industry
2.1 Industrial Development Situation
2.1.1 Market Development Situation in 2011
2.1.2 Market Characteristics in 2011
2.1.3 Market Environment Development in 2011
2.2 Sales Volume of Intelligent Toilet Market
2.2.1 Sales Volume
2.2.2 Forecast of Sales Volume in the Next Five Years
2.3 Market Price
2.3.1 Factors Affecting Market Price
2.3.2 Market Price Trend in 2011
2.4 Supply and Demand of China's Intelligent Toilet Industry
2.4.1 Total Market Supply Volume in 2011
2.4.2 Structure of Market Supply in 2011
2.4.3 Total Market Demand Volume in 2011
2.4.4 Supply and Demand Balance in 2011

3. Import and Export of China's Intelligent Toilet Industry
3.1 Growth of Import Volume and Amount from 2009 to the First Half Year of 2012
3.2 Main Import Countries in the First Half Year of 2012
3.3 Growth of Export Volume and Amount from 2009 to the First Half Year of 2012
3.4 Main Export Countries in the First Half Year of 2012

4. Consumption Market of China's Intelligent Toilet Industry
4.1 Consumers' Income
4.1.1 China's Population and People's Life in 2011
4.1.2 Consumers' Income Level in 2011
4.1.3 Consumer Confidence Index in 2011
4.2 Consumption Market Condition
4.2.1 Consumption Characteristics
4.2.2 Analysis of Consumers
4.2.3 Consumption Structure
4.2.4 Changes of Consumption Market
4.2.5 Consumption Directions
4.3 Consumption Demand
4.3.1 Changes of Consumption Demand
4.3.2 Industrial Demand

5. Key Provinces and Areas Market of China's Intelligent Toilet Industry
5.1 Intelligent Toilet Industry in Foshan
5.1.1 Although Production into Scale the Sales Volume Still Need to Break Through
5.1.2 Price is on High Side, Products of CNY 10,000 are the Most Popular
5.1.3 Sales Promotion Makes the Acceptance of Consumers
5.1.4 The Correct Guidance can Change the Concept of Consumers
5.2 Intelligent Toilet Industry in Fujian
5.2.1 OEM, After-sales Service Become the Development Bottleneck
5.2.2 Industrial Union, Test the Production Enterprises' Capital Input and R&D Research Strength
5.3 Intelligent Toilet Industry in Zhejiang Province
5.4 Intelligent Toilet Industry in Chaozhou

6. Competitive Structure of China's Intelligent Industry

7. Overall Operation Index of China's Intelligent Industry
7.1 Overall Industrial Scale from 2008 to the First Half Year of 2012
7.1.1 Enterprise Quantity and Quality
7.1.2 Industrial Production Scale
7.2 Overall Industrial Financial Index from 2008 to the First Half Year of 2012
7.2.1 Industrial Profitability
7.2.2 Industrial Solvency
7.2.3 Industrial Operation Capacity

8. Profit Level of China's Intelligent Toilet Industry
8.1 Cost Analysis from 2008 to the First Half Year of 2012
8.2 Production and Marketing Analysis from 2008 to the First Half Year of 2012

9. Profitability of China's Intelligent Toilet Industry
9.1 Total Profit from 2008 to the First Half Year of 2012
9.1.1 Total Profit Analysis
9.1.2 Total Profit Comparison of Different Scales Enterprises
9.1.3 Total Profit Comparison of Different Ownerships Enterprises
9.2 Profit Ratio of Sales from 2008 to the First Half Year of 2012
9.2.1 Profit Ratio of Sales Analysis
9.2.2 Profit Ratio of Sales Comparison of Different Scales Enterprises
9.2.3 Profit Ratio of Sales Comparison of Different Ownerships Enterprises
9.3 Return on Total Assets from 2008 to the First Half Year of 2012
9.3.1 Return on Total Assets Analysis
9.3.2 Return on Total Assets Comparison of Different Scales Enterprises
9.3.3 Return on Total Assets Comparison of Different Ownerships Enterprises

10. Development of Key Brands and Enterprises in the Field of Intelligent Toilet Industry
10.1 Jintao
10.1.1 Company Profile
10.1.2 Operation in 2011
10.2 TOTO
10.2.1 Company Profile
10.2.2 Operation in 2011
10.2.3 Main Financial Indexes
10.3 Panasonic DL
10.3.1 Company Profile
10.3.2 Operation in 2011
10.4 Clealong
10.4.1 Company Profile
10.4.2 Operation in 2011
10.5 Royalstar
10.5.1 Company Profile
10.5.2 Operation in 2011
10.6 Valtoo
10.6.1 Company Profile
10.6.2 Operation in 2011
10.7 Kohler
10.7.1 Company Profile
10.7.2 Operation in 2011
10.8 ARROW
10.8.1 Company Profile
10.8.2 Operation in 2011
10.9 Orans
10.9.1 Company Profile
10.9.2 Operation in 2011
10.10 FAENZA
10.10.1 Company Profile
10.10.2 Operation in 2011

11. Marketing Strategy of Intelligent Toilet
11.1. Case Background
11.2. Market situation and marketing planning requirement of Panasonic DL
11.3. Existing problems and resolution strategies
11.4. The implementation of marketing strategy

12. Investment Strategy of Intelligent Toilet Industry

13. Conclusion and Suggestions of Intelligent Toilet Enterprises
13.1 Investment Opportunities and Risks
13.2 Industrial Research and Suggestions on the Products