Customer Data Platform Market Size, Share & Trends Analysis Report By Type (Analytics, Campaign, Access), By Application, By Region And Segment Forecasts, 2019 - 2025

Published: Sep, 2019 | Pages: 120 | Publisher: Grand View Research
Industry: Technology & Media | Report Format: Electronic (PDF)

The global customer data platform market size is expected to reach USD 5.66 billion by 2025, registering a CAGR of 27.5% from 2019 to 2025, according to the new study conducted by Grand View Research, Inc. The growing demand for assimilating and storing unstructured and structured consumer data, automatically obtained from various media touchpoints, is driving the adoption of CDP among B2B and B2C marketers. Furthermore, the need to engage and improve customer lifecycle by comprehending the collected insights is also contributing to the growth of the market.

Currently, brands and marketers accumulate huge volumes of customer data in the form of demographic, behavioral, and transactional segments. The collected data points are either stored as databases by a different organization or by departments of the company. This poses challenges pertaining to data tracking and data redundancy. Furthermore, information gathering based on cross-platform and online activities for customer conversion and engagement also remains a challenge for marketers. These factors are driving the demand for a customer database platform, which can assimilate and store data points in a unified behavior.

Unified customer profiles enable marketers to enhance their marketing strategies and improve customer experience. Retail and consumer goods were the early adopters of customer data platforms and the adoption gradually increased among the financial services, travel, IT and Telecom, and healthcare verticals. The growing importance of first-party customer data and the rise in adoption of omnichannel media among marketers are the other factors contributing to the market growth. The addition of machine learning and AI technologies is expected to enable enterprises to easily select a list of profiles using predictive modeling and other tactical applications, further driving the customer data platform market growth.

The increasing number of CDP vendors, who are raising higher funds, is driving the market growth. In 2018, CDP vendors generated funds worth more than USD 1.5 billion and registered a growth by 48% in funding as compared to the previous year. As per the CDP Institute's study, the industry witnessed an increase in the number of CDP vendors from 77 vendors in 2018 to 96 vendors in July 2019. These factors are expected to lead to considerable growth of the CDP market over the forecast period.

Further key findings from the report suggest:

• The analytics segment growth can be attributed to the high demand for automating segmentation lists and marketing & analysis of products using predictive modeling & machine learning technology-based models

• The retail application segment accounted for more than 28% of the market share 2018 owing to use of CDP to engage customers, improve customer loyalty, and enhance consumer experience

• The North American regional market accounted for the largest revenue share in 2018 and is anticipated to continue to dominate the CDP market over the forecast period

• The key industry participants include ActionIQ; Adobe; AgileOne; ENSIGHTEN; mParticle, Inc.; NGDATA, Inc.; Salesforce.com, Inc.; Segment.io, Inc.; and Tealium.

 Table of Contents

Chapter 1. Methodology and Scope
                    1.1. Market Segmentation and Scope
                    1.2. Market Definition
                    1.3. Information Procurement
                        1.3.1. Purchased database
                        1.3.2. GVR's internal database
                        1.3.3. Secondary sources and third-party perspectives
                        1.3.4. Primary research
                    1.4. Information Analysis
                        1.4.1. Data analysis models
                    1.5. Market Formulation and Data Visualization
                    1.6. Data Validation and Publishing
                    1.7. List of Abbreviations

Chapter 2. Executive Summary
                    2.1. Market Outlook
                        2.1.1. Global customer data platform market, 2015 - 2025
                    2.2. Segment Outlook
                        2.2.1. Global customer data platform market, by region, 2015 - 2025
                        2.2.2. Global customer data platform market, by type, 2015 - 2025
                        2.2.3. Global customer data platform market, by application, 2015 - 2025

Chapter 3. Global Customer Data Platform Market Variables, Trends, and Scope
                    3.1. Penetration and Growth Prospect Mapping
                    3.2. Industry Value Chain Analysis
                    3.3. Market Dynamics
                        3.3.1. Market driver analysis
                            3.3.1.1. Increasing demand for multichannel and omnichannel platforms for personalized marketing
                            3.3.1.2. Rise in demand for first-party data assimilation and regulatory compliance
                        3.3.2. Market challenge analysis
                            3.3.2.1. Need for sophisticated infrastructure and solutions to collect and organize customer data
                    3.4. Business Environment Analysis Tools
                        3.4.1. Industry analysis - Porter's five forces analysis
                        3.4.2. PEST analysis
                    3.5. Customer Data Platform Market - Competitive Insights
                        3.5.1. Key company market ranking analysis, 2018
                        3.5.2. Major deals and strategic alliances outlook

Chapter 4. Customer Data Platform Market: Type Outlook
                    4.1. Customer Data Platform Market Share Analysis, By Type, 2018 & 2025 (USD Million)
                        4.1.1. Analytics
                            4.1.1.1. Global analytics market, by region, 2015 - 2025 (USD Million)
                        4.1.2. Campaign
                            4.1.2.1. Global campaign market, by region, 2015 - 2025 (USD Million)
                        4.1.3. Access
                            4.1.3.1. Global access market, by region, 2015 - 2025 (USD Million)

Chapter 5. Customer Data Platform Market: Application Outlook
                    5.1. Customer Data Platform Market Share Analysis, By Application, 2018 & 2025 (USD Million)
                        5.1.1. Retail
                            5.1.1.1. Global retail market, by region, 2015 - 2025 (USD Million)
                        5.1.2. BFSI
                            5.1.2.1. Global BFSI market, by region, 2015 - 2025 (USD Million)
                        5.1.3. TMT
                            5.1.3.1. Global TMT market, by region, 2015 - 2025 (USD Million)
                        5.1.4. Travel
                            5.1.4.1. Global travel market, by region, 2015 - 2025 (USD Million)
                        5.1.5. Discrete Manufacturing
                            5.1.5.1. Global discrete manufacturing market, by region, 2015 - 2025 (USD Million)
                        5.1.6. Others
                            5.1.6.1. Global others application market, by region, 2015 - 2025 (USD Million)

Chapter 6. Customer Data Platform Market: Regional Outlook
                    6.1. Customer Data Platform Market Share Analysis, By Region, 2018 & 2025 (USD Million)
                        6.1.1. North America
                            6.1.1.1. North America CDP market, by type, 2015 - 2025 (USD Million)
                            6.1.1.2. North America CDP market, by application, 2015 - 2025 (USD Million)
                            6.1.1.3. U.S.
                                6.1.1.3.1. U.S. CDP market, by type, 2015 - 2025 (USD Million)
                                6.1.1.3.2. U.S. CDP market, by application, 2015 - 2025 (USD Million)
                            6.1.1.4. Canada
                                6.1.1.4.1. Canada CDP market, type, 2015 - 2025 (USD Million)
                                6.1.1.4.2. Canada CDP market, by application, 2015 - 2025 (USD Million)
                        6.1.2. Europe
                            6.1.2.1. Europe CDP market, by type, 2015 - 2025 (USD Million)
                            6.1.2.2. Europe CDP market, by application, 2015 - 2025 (USD Million)
                            6.1.2.3. U.K.
                                6.1.2.3.1. U.K. CDP market, by type, 2015 - 2025 (USD Million)
                                6.1.2.3.2. U.K. CDP market, by application, 2015 - 2025 (USD Million)
                            6.1.2.4. France
                                6.1.2.4.1. France CDP market, by type, 2015 - 2025 (USD Million)
                                6.1.2.4.2. France CDP market, by application, 2015 - 2025 (USD Million)
                            6.1.2.5. Netherlands
                                6.1.2.5.1. Netherlands CDP market, by type, 2015 - 2025 (USD Million)
                                6.1.2.5.2. Netherlands CDP market, by application, 2015 - 2025 (USD Million)
                        6.1.3. Asia Pacific
                            6.1.3.1. Asia Pacific CDP market, by type, 2015 - 2025 (USD Million)
                            6.1.3.2. Asia Pacific CDP market, by application, 2015 - 2025 (USD Million)
                            6.1.3.3. China
                                6.1.3.3.1. China CDP market, by type, 2015 - 2025 (USD Million)
                                6.1.3.3.2. China CDP market, by application, 2015 - 2025 (USD Million)
                            6.1.3.4. Japan
                                6.1.3.4.1. Japan CDP market, by type, 2015 - 2025 (USD Million)
                                6.1.3.4.2. Japan CDP market, by application, 2015 - 2025 (USD Million)
                            6.1.3.5. India
                                6.1.3.5.1. India CDP market, by type, 2015 - 2025 (USD Million)
                                6.1.3.5.2. India CDP market, by application, 2015 - 2025 (USD Million)
                            6.1.3.6. Australia
                                6.1.3.6.1. Australia CDP market, by type, 2015 - 2025 (USD Million)
                                6.1.3.6.2. Australia CDP market, by application, 2015 - 2025 (USD Million)
                        6.1.4. Latin America
                            6.1.4.1. Latin America CDP market, by type, 2015 - 2025 (USD Million)
                            6.1.4.2. Latin America CDP market, by application, 2015 - 2025 (USD Million)
                            6.1.4.3. Brazil
                                6.1.4.3.1. Brazil CDP market, by type, 2015 - 2025 (USD Million)
                                6.1.4.3.2. Brazil CDP market, by application, 2015 - 2025 (USD Million)
                        6.1.5. Middle East & Africa (MEA)
                            6.1.5.1. MEA CDP market, by type, 2015 - 2025 (USD Million)
                            6.1.5.2. MEA CDP market, by application, 2015 - 2025 (USD Million)

Chapter 7. Competitive Landscape
                    7.1. ActionIQ
                        7.1.1. Company overview
                        7.1.2. Financial performance
                        7.1.3. Product benchmarking
                        7.1.4. Strategic initiatives
                    7.2. Adobe
                        7.2.1. Company overview
                        7.2.2. Financial performance
                        7.2.3. Product benchmarking
                        7.2.4. Strategic initiatives
                    7.3. AgileOne
                        7.3.1. Company overview
                        7.3.2. Financial performance
                        7.3.3. Product benchmarking
                        7.3.4. Strategic initiatives
                    7.4. Ascent360, Inc.
                        7.4.1. Company overview
                        7.4.2. Financial performance
                        7.4.3. Product benchmarking
                        7.4.4. Strategic initiatives
                    7.5. BlueConic
                        7.5.1. Company overview
                        7.5.2. Financial performance
                        7.5.3. Product benchmarking
                        7.5.4. Strategic initiatives
                    7.6. ENSIGHTEN
                        7.6.1. Company overview
                        7.6.2. Product benchmarking
                        7.6.3. Strategic initiatives
                        7.7. Evergage, Inc.
                    7.7. Company overview
                        7.7.2. Financial performance
                        7.7.3. Product benchmarking
                        7.7.4. Strategic initiatives
                    7.8. Lytics, Inc.
                        7.8.1. Company overview
                        7.8.2. Product benchmarking
                    7.9. mParticle, Inc.
                        7.9.1. Company overview
                        7.9.2. Product benchmarking
                        7.9.3. Strategic initiatives
                    7.10. NGDATA, Inc.
                        7.10.1. Company overview
                        7.10.2. Financial performance
                        7.10.3. Product benchmarking
                        7.10.4. Strategic initiatives
                    7.11. Oracle
                        7.11.1. Company overview
                        7.11.2. Financial performance
                        7.11.3. Product benchmarking
                        7.11.4. Strategic initiatives
                    7.12. Salesforce.com, Inc.
                        7.12.1. Company overview
                        7.12.2. Financial performance
                        7.12.3. Product benchmarking
                        7.12.4. Strategic initiatives
                    7.13. SAP SE
                        7.13.1. Company overview
                        7.13.2. Financial performance
                        7.13.3. Product benchmarking
                        7.13.4. Strategic initiatives
                    7.14. Segment.io, Inc.
                        7.14.1. Company overview
                        7.14.2. Financial performance
                        7.14.3. Product benchmarking
                        7.14.4. Strategic initiatives
                    7.15. Tealium
                        7.15.1. Company overview
                        7.15.2. Financial performance
                        7.15.3. Product benchmarking
                        7.15.4. Strategic initiatives

List of Tables

Table 1 List of abbreviation
Table 2 Global customer data platform market, 2015 - 2025 (USD Million)
Table 3 Global customer data platform market, by region, 2015 - 2025 (USD Million)
Table 4 Global customer data platform market, by type, 2015 - 2025 (USD Million)
Table 5 Global customer data platform market, by application, 2015 - 2025 (USD Million)
Table 6 Global analytics market, by region, 2015 - 2025 (USD Million)
Table 7 Global campaign market, by region, 2015 - 2025 (USD Million)
Table 8 Global access market, by region, 2015 - 2025 (USD Million)
Table 9 Global retail market, by region, 2015 - 2025 (USD Million)
Table 10 Global BFSI market, by region, 2015 - 2025 (USD Million)
Table 11 Global TMT market, by region, 2015 - 2025 (USD Million)
Table 12 Global travel market, by region, 2015 - 2025 (USD Million)
Table 13 Global healthcare market, by region, 2015 - 2025 (USD Million)
Table 14 Global discrete manufacturing market, by region, 2015 - 2025 (USD Million)
Table 15 Global others application market, by region, 2015 - 2025 (USD Million)
Table 16 North America CDP market, by type, 2015 - 2025 (USD Million)
Table 17 North America CDP market, by application, 2015 - 2025 (USD Million)
Table 18 U.S. CDP market, by type, 2015 - 2025 (USD Million)
Table 19 U.S. CDP market, by application, 2015 - 2025 (USD Million)
Table 20 Canada CDP market, by type, 2015 - 2025 (USD Million)
Table 21 Canada CDP market, by application, 2015 - 2025 (USD Million)
Table 22 Europe CDP market, by type, 2015 - 2025 (USD Million)
Table 23 Europe CDP market, by application, 2015 - 2025 (USD Million)
Table 24 U.K. CDP market, by type, 2015 - 2025 (USD Million)
Table 25 U.K. CDP market, by application, 2015 - 2025 (USD Million)
Table 26 France CDP market, by type, 2015 - 2025 (USD Million)
Table 27 France CDP market, by application, 2015 - 2025 (USD Million)
Table 28 Netherlands CDP market, by type, 2015 - 2025 (USD Million)
Table 29 Netherlands CDP market, by application, 2015 - 2025 (USD Million)
Table 30 Asia Pacific CDP market, by type, 2015 - 2025 (USD Million)
Table 31 Asia Pacific CDP market, by application, 2015 - 2025 (USD Million)
Table 32 China CDP market, by type, 2015 - 2025 (USD Million)
Table 33 China CDP market by application, 2015 - 2025 (USD Million)
Table 34 Japan CDP market, by type, 2015 - 2025 (USD Million)
Table 35 Japan CDP market, by application, 2015 - 2025 (USD Million)
Table 36 India CDP market, by type, 2015 - 2025 (USD Million)
Table 37 India CDP market, by application, 2015 - 2025 (USD Million)
Table 38 Australia CDP market, by type, 2015 - 2025 (USD Million)
Table 39 Australia CDP market, by application, 2015 - 2025 (USD Million)
Table 40 Latin America CDP market, by type, 2015 - 2025 (USD Million)
Table 41 Latin America CDP market, by application, 2015 - 2025 (USD Million)
Table 42 Brazil CDP market, by type, 2015 - 2025 (USD Million)
Table 43 Brazil CDP market, by application, 2015 - 2025 (USD Million)
Table 44 MEA CDP market, by type, 2015 - 2025 (USD Million)
Table 45 MEA CDP market, by application, 2015 - 2025 (USD Million)

List of Figures

Fig. 1 Market research process
Fig. 2 Information procurement
Fig. 3 Market snapshot
Fig. 4 Customer data platform market, 2015-2025 (USD Million)
Fig. 5 Market segmentation and scope
Fig. 6 Value chain analysis
Fig. 7 Market penetration and growth prospect mapping
Fig. 8 Customer data platform market - PEST analysis
Fig. 9 Customer data platforms market - Porter's five forces analysis
Fig. 10 Key company market ranking analysis, 2018
Fig. 11 Customer data platform market, by type, 2018 & 2025 (USD Million)
Fig. 12 Customer data platform market, by application, 2018 & 2025 (USD Million)
Fig. 13 Customer data platform market, by region, 2018 & 2025 (USD Million)