Chinese Home Appliance Industry and Market, December 2015

Operating revenues of the Chinese home appliances industry are anticipated to have totaled between1.45 trillion (US$22.04 billion; US$1 =6.58 RMB) and 1.46 trillion RMB (US$22.19 billion) in 2015, representing 2%-3% year-on-year growth, according to China Household Electrical Appliances Association. The growth has been attributed mainly to the price reduction of raw materials and effective corporate transformation and upgrade. Meanwhile, export value of the Chinese home appliance industry is estimated at 56 billion RMB (US$8.51 billion), breaking the record high again in 2015. Looking specifically at LCD TV development, LeTV managed to squeeze into top-10 best selling TVs in December for the first time with its LETV-S40AIR taking up 2.16% of market share.

Key Topics
This research focuses on the Chinese home appliance market and industry in four major categories: washing machine, refrigerator, air conditioner, and LCD TV
Sales volume of international and Chinese home appliance brands, including their market share ranking across these four categories
Detailed sales volume share rankings of international and Chinese home appliance branded models, touching on model number and average selling price
Export/import volume and value of home appliances related to these four categories
The research is conducted based on primary data obtained through interviews and secondary information of shipments and sales disclosed publicly by Chinese government institutions such as National Bureau of Statistics and General Administration of Customs, international and Chinese branded vendors and channel distributors in China"

Key Compaines
Aux
 Bosch
 Changhong
 Chigo
 Daikin
 Electrolux
 Galanz
 Gree
 Haier
 HF-Sanyo
 Hisense
 Kelon
 Konka
 LeTV
 LG Panda
 Littleswan
 MeiLing
 Midea
 Mitsubishi
 New-fly
 Panasonic
 Ronshen
 Samsung
 Sanyo
 Sharp
 Siemens
 Skyworth
 Sony
 TCL
 Tongfang
 XiaoYa
 Xingxing
 XinleChines