Central & South America Automotive Wrap Films Market Size, Share & Trends Analysis Report By Application (Heavy Duty Vehicles, Medium Duty Vehicles, Light Duty Vehicles), By Country, And Segment Forecasts, 2019 - 2025

Published: Nov, 2019 | Pages: 55 | Publisher: Grand View Research
Industry: Chemicals | Report Format: Electronic (PDF)

The Central and South America automotive wrap films market size is anticipated to reach USD 582.19 million by 2025, expanding at a CAGR of 19.4% over the forecast period, according to a new report published by Grand View Research, Inc. Automotive wrap films are increasingly being used in various applications including light, medium, and heavy duty vehicles. Growing sign and graphics industry, increasing demand for outdoor advertising, and low cost of wrap films compared to vehicle paint are the prominent factors propelling the market growth.

Rising market for out-of-home or outdoor advertising in emerging countries, such as Argentina, Brazil, Mexico, Chile, and Columbia is anticipated to drive the demand for auto wrap films. Factors such as, rapid urbanization and popular trend of vehicle customization are expected to further propel the product demand. Advancements in printhead, inkjet, and media technologies is also likely to fuel the market growth. Changing consumer lifestyle, rise in youth population, and popularity of automobile graphics are the other key regional growth drivers.

Transit advertising has emerged as an effective means of outdoor advertising in recent years. Application of automotive wrap films helps turning any vehicle into a moving billboard, thereby allowing the ability to reach millions of consumers. Auto wrap films also protect the vehicle from scratches, scuffs, stone chipping, and sun fading, thus encapsulating the vehicle finish and maintaining its resale value. Fleet wraps are suitable for promotion and advertisement of new products as well as marketing events. It boosts brand recognition by 15 times more than other advertising mediums. The developing product distribution channels has also made these products readily available to the users. All these factors are anticipated to positively influence growth of the Central and South America automotive wrap films market over the forecast period.

Further key findings from the repot suggest:

• Light duty vehicles emerged as the fastest growing application segment in 2018. Auto wrapping is cost-effective solution than automotive paint, especially for high-end vehicles

• Vinyl segment is anticipated to witness significant growth over the forecast period. Rising demand for environment-friendly and energy saving products and solutions is expected to drive the demand of vinyl films over polyurethane films

• Brazil accounted for 35.45% of the Central & South America market share in 2018 and is projected to expand at a CAGR of 19.7% over forecast period

• Increasing investment from government and private institutions in the regional transportation sector to replace old vehicles fleet is expected to drive the growth

• Key market players include Avery Dennison Corporation, Arlon Graphics, LLC, 3M, Ritrama S.p.A., Hexis S.A., VViViD Vinyl, ORAFOL Europe GmbH, and JMR Graphics

 Table of Contents

Chapter 1 Methodology and Scope
                   1.1 Research Methodology
                   1.2 Research scope and assumptions
                   1.3 Information Procurement
                       1.3.1 Purchased Database
                       1.3.2 Gvr's Internal Database
                       1.3.3 Secondary Sources
                       1.3.4 Third Party Perspective
                       1.3.5 Primary Research
                   1.4 Information Analysis
                       1.4.1 Data Analysis Models
                   1.5 Market Formulation and Data Visualization
                   1.6 Data Validation and Publishing
                   1.7 List of Abbreviations
Chapter 2 Executive Summary
                   2.1 Market Snapshot
                   2.2 Segmental Outlook
Chapter 3 Central & South America Wrap Films Market: Variables, Trends & Scope
                   3.1 Market Lineage Outlook
                       3.1.1 Global Plastic Films Market Outlook
                       3.1.2 Global Automotive Wrap Films Market Outlook
                   3.2 Penetration & Growth Prospects Mapping
                   3.3 Industry Value Chain Analysis
                       3.3.1 Raw Material Trends
                   3.4 Technology overview
                       3.4.1 Manufacturing Trends
                           3.4.1.1 Cast films
                           3.4.1.2 Calendered films
                           3.4.1.3 Comparison Of Cast And Calendered Films
                   3.5 Regulatory Framework
                       3.5.1 Safety
                   3.6 Market Dynamics
                       3.6.1 Market Driver Analysis
                           3.6.1.1 Rising demand for Transit advertising
                           3.6.1.2 Growing popularity of Automotive wrap films for vehicle customization
                       3.6.2 Market Restraints Analysis
                           3.6.2.1 Installation complexity
                   3.7 Business Environment Analysis: Central & South America Automotive Wrap Films Market
                       3.7.1 Porters Five Forces Analysis
                       3.7.2 Pestel Analysis
Chapter 4 Central & South America Automotive Wrap Films Market: Application Estimates & Trend Analysis
                   4.1 Central & South America Automotive Wrap Films Market: Application movement analysis & market share, 2018 & 2025
                   4.2 Heavy Duty Vehicles
                       4.2.1 Market Estimates And Forecasts, By Heavy Duty Vehicles, 2014 - 2025 (USD Million)
                   4.3 Medium Duty Vehicles
                       4.3.1 Market Estimates And Forecasts, By Medium Duty Vehicles, 2014 - 2025 (USD Million)
                   4.4 Light Duty Vehicles
                       4.4.1 Market Estimates And Forecasts, By Light Duty Vehicles, 2014 - 2025 (USD Million)
Chapter 5 Central & South America Automotive Wrap Films Market: Country Estimates & Trend Analysis
                   5.1 Central & South America Automotive Wrap Films Market: Country movement analysis
                   5.2 Central & South America
                       5.2.1 Market Estimates And Forecasts, 2014 - 2025 (USD Million)
                       5.2.2 Market Estimates And Forecasts, By Application, 2014 - 2025 (USD Million)
                       5.2.3 Brazil
                           5.2.3.1 Market estimates and forecasts, 2014 - 2025 (USD Million)
                           5.2.3.2 Market estimates and forecasts, by Application, 2014 - 2025 (USD Million)
                       5.2.4 Argentina
                           5.2.4.1 Market estimates and forecasts, 2014 - 2025 (USD Million)
                           5.2.4.2 Market estimates and forecasts, by Application, 2014 - 2025 (USD Million)
                       5.2.5 Mexico
                           5.2.5.1 Market estimates and forecasts, 2014 - 2025 (USD Million)
                           5.2.5.2 Market estimates and forecasts, by Application, 2014 - 2025 (USD Million)
                       5.2.6 Chile
                           5.2.6.1 Market estimates and forecasts, 2014 - 2025 (USD Million)
                           5.2.6.2 Market estimates and forecasts, by Application, 2014 - 2025 (USD Million)
                       5.2.7 Colombia
                           5.2.7.1 Market estimates and forecasts, 2014 - 2025 (USD Million)
                           5.2.7.2 Market estimates and forecasts, by Application, 2014 - 2025 (USD Million)
                       5.2.8 Peru
                           5.2.8.1 Market estimates and forecasts, 2014 - 2025 (USD Million)
                           5.2.8.2 Market estimates and forecasts, by Application, 2014 - 2025 (USD Million)
                       5.2.9 Rest Of CSA
                           5.2.9.1 Market estimates and forecasts, 2014 - 2025 (USD Million)
                           5.2.9.2 Market estimates and forecasts, by Application, 2014 - 2025 (USD Million)
Chapter 6 Competitive Landscape
                   6.1 Key European players & recent developments & their impact on the industry
                   6.2 Key Company/Competition Categorization
                   6.3 Vendor Landscape
                       6.3.1 List Of Key Distributors & Channel Partners
                       6.3.2 Key Potential Customers
                   6.4 Public companies
                       6.4.1 Company Market Position Analysis
                   6.5 Private Companies
                       6.5.1 List Of Key Emerging Companies/Technology Disruptors/Innovators And Their Geographical Presence
Chapter 7 Company Profiles
                   7.1 Avery Dennison Corporation
                       7.1.1 Company Overview
                       7.1.2 Financial Performance
                       7.1.3 Product Benchmarking
                       7.1.4 Strategic Initiatives
                   7.2 Arlon Graphics, LLC
                       7.2.1 Company Overview
                       7.2.2 Product Benchmarking
                       7.2.3 Strategic Initiatives
                   7.3 3M
                       7.3.1 Company Overview
                       7.3.2 Financial Performance
                       7.3.3 Product Benchmarking
                       7.3.4 Strategic Initiatives
                   7.4 Kay Premium Marking Films (KPMF) Ltd.
                       7.4.1 Company Overview
                       7.4.2 Product Benchmarking
                   7.5 Ritrama S.p.A.
                       7.5.1 Company Overview
                       7.5.2 Product Benchmarking
                       7.5.3 Strategic Initiatives
                   7.6 Hexis S.A.
                       7.6.1 Company Overview
                       7.6.2 Product Benchmarking
                       7.6.3 Strategic Initiatives
                   7.7 VViViD Vinyl
                       7.7.1 Company Overview
                       7.7.2 Product Benchmarking
                       7.7.3 Strategic Initiatives
                   7.8 ORAFOL Europe GmbH
                       7.8.1 Company Overview
                       7.8.2 Product Benchmarking
                       7.8.3 Strategic Initiatives
                   7.9 JMR Graphics
                       7.9.1 Company Overview
                       7.9.2 Product Benchmarking

List of Tables

Table 1 List of Abbreviations
Table 2 Central & South America automotive wrap films market estimates and forecasts, by heavy duty vehicles, 2014 - 2025 (USD Million)
Table 3 Central & South America automotive wrap films market estimates and forecasts, by medium duty vehicles, 2014 - 2025 (USD Million)
Table 4 Central & South America automotive wrap films market estimates and forecasts, by light duty vehicles, 2014 - 2025 (USD Million)
Table 5 Central & South America automotive wrap films market estimates and forecasts, 2014 - 2025 (USD Million)
Table 6 Central & South America automotive wrap films market estimates and forecasts, by application, 2014 - 2025 (USD Million)
Table 7 Brazil automotive wrap films market estimates and forecasts, 2014 - 2025 (USD Million)
Table 8 Brazil automotive wrap films market estimates and forecasts, by application, 2014 - 2025 (USD Million)
Table 9 Argentina automotive wrap films market estimates and forecasts, 2014 - 2025 (USD Million)
Table 10 Argentina automotive wrap films market estimates and forecasts, by application, 2014 - 2025 (USD Million)
Table 11 Mexico automotive wrap films market estimates and forecasts, 2014 - 2025 (USD Million)
Table 12 Mexico automotive wrap films market estimates and forecasts, by application, 2014 - 2025 (USD Million)
Table 13 Chile automotive wrap films market estimates and forecasts, 2014 - 2025 (USD Million)
Table 14 Chile automotive wrap films market estimates and forecasts, by application, 2014 - 2025 (USD Million)
Table 15 Colombia automotive wrap films market estimates and forecasts, 2014 - 2025 (USD Million)
Table 16 Colombia automotive wrap films market estimates and forecasts, by application, 2014 - 2025 (USD Million)
Table 17 Peru automotive wrap films market estimates and forecasts, 2014 - 2025 (USD Million)
Table 18 Peru automotive wrap films market estimates and forecasts, by application, 2014 - 2025 (USD Million)
Table 19 Rest of CSA automotive wrap films market estimates and forecasts, 2014 - 2025 (USD Million)
Table 20 Rest of CSA automotive wrap films market estimates and forecasts, by application, 2014 - 2025 (USD Million)

List of Figures

Fig. 1 Information procurement
Fig. 2 Primary research pattern
Fig. 3 Primary Research Process
Fig. 4 Market research approaches - Bottom-Up Approach
Fig. 5 Market research approaches - Top-Down Approach
Fig. 6 Market research approaches - Combined Approach
Fig. 7 Central & South America Automotive Wrap Films Market Snapshot
Fig. 8 Central & South America Automotive Wrap Films Market Segmentation
Fig. 9 Central & South America Automotive Wrap Films Penetration & Growth Prospects Mapping
Fig. 10 Central & South America Automotive Wrap Films Market- Industry Value Chain Analysis
Fig. 11 Advertising cost per thousand impressions, (USD)
Fig. 12 Porters Five Forces Analysis: Central & South America Automotive Wrap Films Market
Fig. 13 PESTEL Analysis: Central & South America Automotive Wrap Films Market
Fig. 14 Central & South America Automotive Wrap Films Market: Country movement analysis, 2018 & 2025