Brand Competition and Consumer Preference of the Chinese Water Purifier Market

Published: Nov, 2015 | Pages: 21 | Publisher: Market Intelligence & Consulting Institute
Industry: Consumer Electronics | Report Format: Electronic (PDF)

Using big data analytics, this research covers all top water purifier brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by water purifier sales, number of times online users mention about a particular water purifier brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.

List of Topics
Overview of the sales of major water purifier models on two Chinese major online stores Tmall and JD and ranks Chinese as well as foreign water purifier models by sales volume
Analysis of brand position, touching on major vendors' online visibility and sentiment rating that were measured based on the number of times online users mention a particular brand on Tmall and JD
Analysis of brand awareness, including major factors that affect purchase of top 5 best-sellers and user reviews from people who have bought and used them
User analysis of major water purifier brands in China, highlighting user distribution by gender, by age, and by region

List of Companies
 3M
 Alikes
 An Zhi Xing
 Angel
 AO Smith
 Brita
 Doulton
 Haier
 Hunsdon
 JD Online
 Joyoung
 Midea
 Philips
 Qinyuan
 Schand
 Stevoor
 Sunqueen
 SYR
 Tesran
 Tmall
 Xiaom

 Table of Contents

1. Executive summary4
1.1 Product Sales4
1.2 Brand Position4
1.3 Brand Awareness4
1.4 User Analysis4

2. Research Objective5

3. Product Sales6

4. Brand Position8

5. Brand Awareness10

5.1 Joyoung JYW-T01 Reviews10
5.2 Tesran TSY-2009C Reviews12
5.3 An Zhi Xing AZX-JSQ-03 Reviews13
5.4 Brita Maxtra Reviews14
5.5 An Zhi Xing AZX-08UF-C3+2B Reviews15

6. User Analysis16
6.1 Xiaomi16
6.2 Midea17
6.3 Brita18

Conclusion19
Brand Competition Analysis19
Consumer Preference Analysis20
Appendix21
Glossary of Terms21
List of Companies22

List of Tables
Table 1: Brand Competition Analysis19

List of Figures
Figure 1: Data Sources and Collection Methods5
Figure 2: Brand Ranking by Number of Items Available on Online Stores6
Figure 3: Sales Volume Ranking by Water Purifier Model6
Figure 4: Sales Volume Ranking by Chinese Water Purifier Model7
Figure 5: Sales Volume Ranking by International Water Purifier Model7
Figure 6: Online Visibility Ranking by Water Purifier Brand8
Figure 7: Sentiment Ranking by Water Purifier Brand9
Figure 8: Factors Affecting Purchase of Top 5 Water Purifier Models10
Figure 9: Factors Affecting Purchase of the Best Seller: Joyoung JYW-T0111
Figure 10: Factors Affecting Purchase of 2nd Best Seller: Tesran TSY-2009C12
Figure 11: Factors Affecting Purchase of 3rd Best Seller: An Zhi Xing AZX-JSQ-0313
Figure 12: Factors Affecting Purchase of 4th Best Seller: Brita Maxtra14
Figure 13: Factors Affecting Purchase of 5th Best Seller: An Zhi Xing AZX-08UF-C3+2B15
Figure 14: Xiaomi Water Purifier User Distribution by Gender & Age16
Figure 15: Xiaomi Water Purifier User Distribution by Region16
Figure 16: Midea Water Purifier User Distribution by Gender & Age17
Figure 17: Midea Water Purifier User Distribution by Region17
Figure 18: Brita Water Purifier User Distribution by Gender & Age18
Figure 19: Brita Water Purifier User Distribution by Region18"