Toll Free: 1-888-928-9744
Toll Free: 1-888-928-9744
Published: Oct, 2015 | Pages:
21 | Publisher: Market Intelligence & Consulting Institute
Industry: ICT | Report Format: Electronic (PDF)
Using big data analytics, this research covers all top smartphone brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by smartphone sales, number of times online users mention about a particular smartphone brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China. List of Topics "Overview of the sales of major smartphone models in China, including brand rankings and sales volume rankings (by Chinese and by international model) Brand position analysis, covering major vendors' online visibility and sentiment rankings Brand awareness analysis which investigates major factors affecting purchase of top 5 smartphone models, together with users' reviews of each model User analysis of major smartphone brands in China, including Apple, Samsung, Xiaomi, and Huawei; touching on user distribution by gender, by age, and by region" List of Companies Apple Coolpad Honor HTC Huawei JD Lenovo LeTV Meizu Microsoft Nokia Nubia Oppo Samsung Sina Weibo Sony Tmall Vivo Xiaomi ZT
Table of Contents 1. Executive Summary 1.1 Product Sales 1.2 Brand Position 1.3 Brand Awareness 1.4 User Analysis 2. Research Objective 3. Product Sales 4. Brand Position 5. Brand Awareness 5.1 Xiaomi Redmi 2A Reviews 5.2 Huawei Honor Play 4C Reviews 5.3 Xiaomi Redmi Note 4G Reviews 5.4 Meizu MX5 Reviews 5.5 Xiaomi Mi 4 Reviews 6. User Analysis 6.1 Xiaomi 6.2 Apple 6.3 Samsung 6.4 Huawei Conclusion Brand Competition Analysis Consumer Preference Analysis Appendix Glossary of Terms List of Companies
List of Tables Table 1: Brand Competition Analysis List of Figures Figure 1: Data Sources and Collection Methods Figure 2: Brand Ranking by Number of Items Available on Online Stores Figure 3: Sales Volume Ranking by Smartphone Model Figure 4: Sales Volume Ranking by Chinese Smartphone Model Figure 5: Sales Volume Ranking by International Smartphone Model Figure 6: Online Visibility Ranking by Smartphone Brand Figure 7: Sentiment Ranking by Smartphone Brand Figure 8: Factors Affecting Purchase of Top 5 Smartphone Models Figure 9: Factors Affecting Purchase of Best Seller: Redmi 2A Figure 10: Factors Affecting Purchase of 2nd Best Seller: Honor Play 4C Figure 11: Factors Affecting Purchase of 3rd Best Seller: Redmi Note 4G Figure 12: Factors Affecting Purchase of 4th Best Seller: Meizu MX5 Figure 13: Factors Affecting Purchase of 5th Best Seller: Xiaomi Mi 4 Figure 14: Xiaomi Smartphone User Distribution by Gender & Age Figure 15: Xiaomi Smartphone User Distribution by Region Figure 16: Apple Smartphone User Distribution by Gender & Age Figure 17: Apple Smartphone User Distribution by Region Figure 18: Samsung Smartphone User Distribution by Gender & Age Figure 19: Samsung Smartphone User Distribution by Region Figure 20: Huawei Smartphone User Distribution by Gender & Age Figure 21: Huawei Smartphone User Distribution by Region
Speak to the report author to design an exclusive study to serve your research needs.
Your personal and confidential information is safe and secure.
