Brand Competition and Consumer Preference of the Chinese Refrigerator Market

Published: Nov, 2015 | Pages: 31 | Publisher: Market Intelligence & Consulting Institute
Industry: Consumer Electronics | Report Format: Electronic (PDF)

Using big data analytics, this research covers all top refrigerator brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by refrigerator sales, number of times online users mention about a particular refrigerator brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.

List of Topics
Tmall and JD sales rankings of Chinese and foreign refrigerator brands and includes sales volume ranking of those brands' bestsellers
Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mentioned a particular refrigerator brand over the research period
Analysis of brand awareness, including major factors that affect purchase of top 5 bestsellers and user reviews from people who have bought and used them
User analysis of major refrigerator brands in China, namely Haier, Midea, and Siemens, and includes those brands' user distribution by gender, by age, and by region

List of Companies
Electrolux
 Haier
 Hisense
 Homa
 JD
 KEG
 Konka
 LG
 Meiling
 Midea
 New-fly
 Panasonic
 Ronshen
 Siemens
 Sina
 Skyworth
 TCL
 Tmal

 Table of Contents

1. Executive Summary
1.1 Product Sales
1.2 Brand Position
1.3 Brand Awareness
1.4 User Analysis
2. Research Objective

3. Product Sales Tracking

4. Brand Position Tracking

5. Brand Awareness
5.1 Konka BCD-192MT Reviews
5.2 Haier BCD-206STPA Reviews
5.3 Midea BCD-206TM(E) Reviews
5.4 Skyworth BCD-160 Reviews
5.5 KEG BCD-102D Reviews

6. User Analysis
6.1 Haier
6.2 Midea
6.2 Siemens
Conclusion
Brand Competition Analysis
Consumer Preference Analysis
Appendix
Glossary of Terms
List of Companies

List of Tables
Table 1: Brand Competition Analysis

List of Figures
Figure 1: Data Sources and Collection Methods
Figure 2: Brand Ranking by Number of Items Available on Tmall and JD
Figure 3: Sales Volume Ranking by Refrigerator Model
Figure 4: Sales Volume Ranking by Chinese Refrigerator Model
Figure 5: Sales Volume Ranking by Foreign Refrigerator Model
Figure 6: Online Visibility Ranking by Refrigerator Brand
Figure 7: Sentiment Ranking by Refrigerator Brand
Figure 8: Factors Affecting Purchase of Top 5 Refrigerator Models
Figure 9: Factors Affecting Purchase of Konka BCD-192MT
Figure 10: Factors Affecting Purchase of Haier BCD-206STPA
Figure 11: Factors Affecting Purchase of Midea BCD-206TM(E)
Figure 12: Factors Affecting Purchase of Skyworth BCD-160
Figure 13: Factors Affecting Purchase of KEG BCD-102D
Figure 14: Haier Refrigerator User Distribution by Gender & Age
Figure 15: Haier Refrigerator User Distribution by Region
Figure 16: Midea Refrigerator User Distribution by Gender & Age
Figure 17: Midea Refrigerator User Distribution by Region
Figure 18: Siemens Refrigerator User Distribution by Gender & Age
Figure 19: Siemens Refrigerator User Distribution by Region