Brand Competition and Consumer Preference of the Chinese Microwave Oven Market

Published: Nov, 2015 | Pages: 19 | Publisher: Market Intelligence & Consulting Institute
Industry: Consumer Electronics | Report Format: Electronic (PDF)

Using big data analytics, this research covers all top microwave oven brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by microwave oven sales, number of times online users mention about a particular microwave oven brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.

List of Topics
Overview of the sales of major microwave oven models on two Chinese major online stores Tmall and JD and ranks Chinese as well as foreign microwave oven models by sales volume
Analysis of brand position, touching on major vendors' online visibility and sentiment rating that were measured based on the number of times online users mention a particular brand on Tmall and JD
Analysis of brand awareness, including major factors that affect purchase of top 5 best-sellers and user reviews from people who have bought and used them
User analysis of major microwave oven brands in China, highlighting user distribution by gender, by age, and by region

List of Companies
Fotile
 Galanz
 Haier
 LG
 Midea
 Panasonic
 Ronshen
 Siemens
 Whirlpoo

 Table of Contents

1. Executive summary4
1.1 Product Sales4
1.2 Brand Position4
1.3 Brand Awareness4
1.4 User Analysis4

2. Research Objective5

3. Product Sales6

4. Brand Position8

5. Brand Awareness10
5.1 Midea MM721NG1-PS Reviews10
5.2 Midea M1-L236A Reviews11
5.3 Galanz G70F20CN1L-DG (B0) Reviews12
5.4 Midea MM721NG1-PW Reviews13
5.5 Galanz G70D20CN1P-D2 (S0) Reviews14

6. User Analysis16
6.1 Galanz16
6.2 Midea17
Conclusion18
Brand Competition Analysis18
Consumer Preference Analysis19
Appendix20
List of Companies20

List of Tables
Table 1: Brand Competition Analysis

List of Figures
Figure 1: Data Sources and Collection Methods
Figure 2: Brand Ranking by Number of Items Available on Online Stores
Figure 3: Sales Volume Ranking by Microwave Oven Model
Figure 4: Sales Volume Ranking by Chinese Microwave Oven Model
Figure 5: Sales Volume Ranking by Foreign Microwave Oven Model
Figure 6: Online Visibility Ranking by Microwave Oven Brand8
Figure 7: Sentiment Ranking by Microwave Oven Brand
Figure 8: Factors Affecting Purchase of Top 5 Microwave Oven Models
Figure 9: Factors Affecting Purchase of Best Seller: Midea MM721NG1-PS
Figure 10: Factors Affecting Purchase of 2nd Best Seller: Midea M1-L236A
Figure 11: Factors Affecting Purchase of 3rd Best Seller: Galanz G70F20CN1L-DG (B0)
Figure 12: Factors Affecting Purchase of 4th Best Seller: Midea MM721NG1-PW
Figure 13: Factors Affecting Purchase of 5th Best Seller: Galanz G70D20CN1P-D2 (S0)
Figure 14: Galanz Microwave Oven User Distribution by Gender & Age
Figure 15: Galanz Microwave Oven User Distribution by Region
Figure 16: Midea Microwave Oven User Distribution by Gender & Age
Figure 17: Midea Microwave Oven User Distribution by Region