Brand Competition and Consumer Preference of the Chinese LCD TV Market

Published: Nov, 2015 | Pages: 29 | Publisher: Market Intelligence & Consulting Institute
Industry: Consumer Electronics | Report Format: Electronic (PDF)

Using big data analytics, this research covers all top LCD TV (Liquid Crystal Display) brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by LCD TV sales, number of times online users mention about a particular LCD TV brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.

List of Topics
Overview of the sales of major LCD TV models on two Chinese major online stores Tmall and JD and includes sales volume ranking of Chinese, foreign, and Taiwanese models
Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mention a particular brand on Tmall and JD
Analysis of brand awareness, including major factors affecting purchase of top 5 bestsellers and user reviews from people who have bought and used them
User analysis of major notebook PC brands in China, including Xiaomi, LeTV, KKTV, Skyworth and LG, highlighting user distribution by gender, by age, and by region

List of Companies
17TV
 Changhong
 Coocaa
 Haier
 Hisense
 JD
 KKTV
 Konka
 LeTV
 LG
 Philips
 Samsung
 Sharp
 Skyworth
 Sony
 TCL
 Tmall
 Xiaom

 Table of Contents

1. Executive summary
1.1 Product Sales
1.2 Brand Position
1.3 Brand Awareness
1.4 User Analysis

2. Research Objective

3. Product Sales Tracking

4. Brand Position Tracking

5. Brand Awareness
5.1 KKTV K43 Reviews
5.2 Xiaomi MiTV2 L40M2-AA Reviews
5.3 LeTV S40 Air L Reviews
5.4 Xiaomi MiTV2 4K 49-inch Reviews
5.5 LeTV S40 Air 4 Reviews

6. User Analysis
6.1 Xiaomi
6.2 LeTV
6.3 KKTV
6.4 Skyworth
6.5 LG

Conclusion
Brand Competition Analysis
Consumer Preference Analysis
Appendix
Glossary of Terms
List of Companies

List of Tables
Table 1: Brand Competition Analysis

List of Figures
Figure 1: Data Sources and Collection Methods
Figure 2: Brand Ranking by Number of Items Available on Tmall and JD
Figure 3: Sales Volume Ranking by LCD TV Model
Figure 4: Sales Volume Ranking by Chinese LCD TV Model
Figure 5: Sales Volume Ranking by Foreign LCD TV Model
Figure 6: Online Visibility Ranking by LCD TV Brand
Figure 7: Sentiment Ranking by LCD TV Brand
Figure 8: Factors Affecting Purchase of Top 5 LCD TV Models
Figure 9: Factors Affecting Purchase of KKTV K43
Figure 10: Factors Affecting Purchase of Xiaomi MiTV2 L40M2-AA
Figure 11: Factors Affecting Purchase of the LeTV S40 Air L
Figure 12: Factors Affecting Purchase of the Xiaomi MiTV2 4K 49-inch
Figure 13: Factors Affecting Purchase of LeTV S40 Air 4
Figure 14: Xiaomi LCD TV User Distribution by Gender & Age
Figure 15: Xiaomi LCD TV User Distribution by Region
Figure 16: LeTV LCD TV User Distribution by Gender & Age
Figure 17: LeTV LCD TV User Distribution by Region
Figure 18: KKTV LCD TV User Distribution by Gender & Age
Figure 19: KKTV LCD TV User Distribution by Region
Figure 20: Skyworth LCD TV User Distribution by Gender & Age
Figure 21: Skyworth LCD TV User Distribution by Region
Figure 20: LG LCD TV User Distribution by Gender & Age
Figure 21: LG LCD TV User Distribution by Region