Brand Competition and Consumer Preference of the Chinese Air Purifier Market

Published: Nov, 2015 | Pages: 20 | Publisher: Market Intelligence & Consulting Institute
Industry: Consumer Electronics | Report Format: Electronic (PDF)

Using big data analytics, this research covers all top air purifier brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by air purifier sales, number of times online users mention about a particular air purifier brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.

List of Topics
Tmall and JD sales rankings of Chinese and foreign air purifier brands, including sales volume ranking of those brands' best-selling models
Analysis of brand position, touching on major vendors' online visibility and sentiment rating that were measured based on the number of times online users mention a particular brand on Tmall and JD
Analysis of brand awareness, including major factors that affect purchase of top 5 best-sellers and user reviews from people who have bought and used them
User analysis of major air purifier brands in China, highlighting user distribution by gender, by age, and by region

List of Companies
Changhong
 Daikin
 Gentleman
 Kylin
 Lemai
 Mfresh
 Midea
 Mitsubishi
 Panasonic
 Philips
 Povos
 Sharp
 TCL
 Westinghouse
 Xiaomi
 Xiaomi
 Xuyang
 Yad

 Table of Contents

1. Executive summary4
1.1 Product Sales4
1.2 Brand Position4
1.3 Brand Awareness4
1.4 User Analysis4

2. Research Objective5

3. Product Sales6

4. Brand Position8

5. Brand Awareness10
5.1 Mi Air Purifier Reviews10
5.2 TCL TKJ-F220B Reviews12
5.3 Changhong CKJ-B160F Reviews13
5.4 TCL TKJ-F220A Reviews14
5.5 Lemai KX-35 Reviews15

6. User Analysis16
6.1 Xiaomi16
6.2 TCL17
6.3 Sharp18
Conclusion19
Brand Competition Analysis19
Consumer Preference Analysis20
Appendix21
Glossary of Terms21
List of Companies22

List of Tables
Table 1: Brand Competition Analysis19

List of Figures
Figure 1: Data Sources and Collection Methods5
Figure 2: Brand Ranking by Number of Items Available on Online Stores6
Figure 3: Sales Volume Ranking by Air Purifier Model6
Figure 4: Sales Volume Ranking by Chinese Air Purifier Model7
Figure 5: Sales Volume Ranking by Foreign Air Purifier Model7
Figure 6: Online Visibility Ranking by Air Purifier Brand8
Figure 7: Sentiment Ranking by Air Purifier Brand9
Figure 8: Factors Affecting Purchase of Top 5 Air Purifier Models10
Figure 9: Factors Affecting Purchase of Best Seller: Mi Air Purifier11
Figure 10: Factors Affecting Purchase of 2nd Best Seller: TCL TKJ-F220B12
Figure 11: Factors Affecting Purchase of 3rd Best Seller: Changhong CKJ-B160F13
Figure 12: Factors Affecting Purchase of 4th Best Seller: TCL TKJ-F220A14
Figure 13: Factors Affecting Purchase of 5th Best Seller: Lemai KX-3515
Figure 14: Xiaomi Air Purifier User Distribution by Gender & Age16
Figure 15: Xiaomi Air Purifier User Distribution by Region16
Figure 16: TCL Air Purifier User Distribution by Gender & Age17
Figure 17: TCL Air Purifier User Distribution by Region17
Figure 18: Sharp Air Purifier User Distribution by Gender & Age18
Figure 19: Sharp Air Purifier User Distribution by Region18"