Brand Competition and Consumer Preference of the Chinese Air Conditioner Market

Published: Nov, 2015 | Pages: 31 | Publisher: Market Intelligence & Consulting Institute
Industry: Consumer Electronics | Report Format: Electronic (PDF)

Using big data analytics, this research covers all top air conditioner brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by sales, number of times online users mention about a particular air conditioner brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.

List of Topics
Tmall and JD sales rankings of Chinese, foreign, and Taiwanese air conditioner brands and includes sales volume ranking of those brands' best-selling models
Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mention a particular air conditioner brand over the research period
Analysis of brand awareness, including major factors that affect purchase of top 5 best-sellers and user reviews from people who have bought and used them
User analysis of major air conditioner brands in China, namely Haier, Midea, Galanz and Daikin, and includes those brands' user distribution by gender, by age, and by region

List of Companies
17TV
 Changhong
 Coocaa
 Haier
 Hisense
 JD
 KKTV
 Konka
 LeTV
 LG
 Philips
 Samsung
 Sharp
 Skyworth
 Sony
 TCL
 Tmall
 Xiaom

 Table of Contents

1. Executive Summary
1.1 Product Sales
1.2 Brand Position
1.3 Brand Awareness
1.4 User Analysis

2. Research Objective

3. Product Sales Tracking

4. Brand Position Tracking

5. Brand Awareness
5.1 Galanz KFR-26GWdP11E-130(2) Reviews
5.2 Aux KFR-35GW/BpHRB Reviews
5.3 Galanz KFR-35GW/dC11E-130(2) Reviews
5.4 Galanz KFR-35GW/RDVdLD39-150(2) Reviews
5.5 Kelon KFR-35GW/EFVMS3z Reviews

6. User analysis
6.1 Haier
6.2 Midea
6.3 Galanz
6.4 Daikin
Conclusion
Brand Competition Analysis
Consumer Preference Analysis
Glossary of Terms
List of Companies

List of Tables
Table 1: Brand Competition Analysis

List of Figures
Figure 1: Data Sources and Collection Methods
Figure 2: Brand Ranking by Number of Items Available on Tmall and JD
Figure 3: Sales Volume Ranking by Air Conditioner Model
Figure 4: Sales Volume Ranking by Chinese Air Conditioner Model
Figure 5: Sales Volume Ranking by Foreign Air Conditioner Model
Figure 6: Online Visibility Ranking by Air Conditioner Brand
Figure 7: Sentiment Ranking by Air Conditioner Brand
Figure 8: Factors Affecting Purchase of Top 5 Air Conditioner Models
Figure 9: Factors Affecting Purchase of Galanz KFR-26GWdP11E-130(2)
Figure 10: Factors Affecting Purchase of Aux KFR-35GW/BpHRB
Figure 11: Factors Affecting Purchase of Galanz KFR-35GW/dC11E-130(2)L
Figure 12: Factors Affecting Purchase of Galanz KFR-35GW/RDVdLD39-150(2)
Figure 13: Factors Affecting Purchase of Kelon KFR-35GW/EFVMS3z
Figure 14: Haier Air Conditioner User Distribution by Gender & Age
Figure 15: Haier Air Conditioner User Distribution by Region
Figure 16: Midea Air Conditioner User Distribution by Gender & Age
Figure 17: Midea Air Conditioner User Distribution by Region
Figure 18: Galanz Air Conditioner User Distribution by Gender & Age
Figure 19: Galanz Air Conditioner User Distribution by Region
Figure 20: Daikin Air Conditioner User Distribution by Gender & Age
Figure 21: Daikin Air Conditioner User Distribution by Region