Brand Competition and Consumer Preference of Smart Wearables in Taiwan

Published: Feb, 2016 | Pages: 30 | Publisher: Market Intelligence & Consulting Institute
Industry: Electronics | Report Format: Electronic (PDF)

Using big data analytics, this research covers all top smart wearable brands sold on Taiwan's major online discussion forums, Mobile01, LineQ and PTT, with following analysis dimensions: brand ranking by the number of items available, ranking by sales, number of times online users mention about a particular brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and analysis of opinion leaders. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.

Key Topics
"Overview of the sales of wearables models on Taiwan's major online discussion forums, including Mobile01, LineQ, and PTT, and includes sales volume ranking of Chinese, foreign, and Taiwanese models
Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mention a particular brand on Taiwanese online forums
Analysis of brand awareness, including major factors affecting purchase of top 5 bestsellers and user reviews from people who have bought and used them
Analysis of major opinion leader of Apple Watch, Garmin and Mi Band in Taiwanese online forums"

Key Compaines
Apple
 ASUS
 Garmin
 Jawbone
 Lenovo
 LG
 LineQ
 Mobile01
 PTT
 Samsung
 Sony
 Xiaom

 Table of Contents

1. Executive summary
1.1 Brand Position
1.2 Brand Awareness
1.3 Opinion Leader Analysis

2. Research Objective

3. Brand Position Tracking

4. Brand Awareness
4.1 Apple Watch Reviews
4.2 Garmin Fenix3 Reviews
4.3 Xiaomi Mi Band Reviews
4.4 Samsung Gear S Reviews
4.5 ASUS ZenWatch Reviews
4.6 Sony SWR10 Reviews
4.7 LG G Watch R Reviews
4.8 Jawbone UP24R Reviews
4.9 Lenovo Moto360 Reviews

5. Opinion Leader Analysis
5.1 Apple Watch
5.2 Garmin
5.3 Mi Band

6. Conclusion
6.1 Brand Competition Analysis
6.2 Consumer Preference Analysis
Appendix
Glossary of Terms
List of Companies

List of Tables
Table 1: Opinion Leader Profile - Apple Watch
Table 2: Opinion Leader Profile - Garmin Watch
Table 3: Opinion Leader Profile - Mi Band

List of Figures
Figure 1: Data Sources and Collection Methods
Figure 2: Online Visibility Ranking by Branded Vendor
Figure 3: Sentiment Ranking by Branded Vendor
Figure 4: Factors Affecting Purchase of Major Wearable Models
Figure 5: Factors Affecting the Purchase of Apple Watch
Figure 6: Factors Affecting Purchase of Garmin Fenix3
Figure 7: Factors Affecting Purchase of Xiaomi Mi Band
Figure 8: Factors Affecting Purchase of Samsung Gear S
Figure 9: Factors Affecting Purchase of ASUS ZenWatch
Figure 10: Factors Affecting Purchase of Sony SWR10
Figure 11: Factors Affecting Purchase of LG G Watch R
Figure 12: Factors Affecting Purchase of Jawbone UP24
Figure 13: Factors Affecting Purchase of Lenovo Moto360
Figure 14: The Distribution of Posts that Online Forum Users Have Mentioned about Apple Watch
Figure 15: Active Time Slots and Interest Areas of Apple Watch's Opinion Leader
Figure 16: The Distribution of Posts that Online Forum Users Have Mentioned about Garmin Watch
Figure 17: Active Time Slots and Interest Areas of Garmin Watch's Opinion Leader
Figure 18: The Distribution of Posts that Online Forum Users Have Mentioned about Mi Band
Figure 19: Active Time Slots and Interest Areas of Mi Band's Opinion Leader