Automotive Wrap Films Market Size, Share & Trends Analysis Report By Application (Heavy Duty Vehicles, Medium Duty Vehicles, Light Duty Vehicles), By Region, And Segment Forecasts, 2020 - 2027

Published: Feb, 2020 | Pages: 100 | Publisher: Grand View Research
Industry: Chemicals | Report Format: Electronic (PDF)

The global automotive wrap films market size is expected to reach USD 17.6 billion by 2027, according to a new report by Grand View Research, Inc. It is projected to expand at CAGR of 22.5% over the forecast period. High application scope, coupled with increasing demand from light duty vehicles, is likely to have a positive impact on market growth. The market has witnessed major advancements, both in terms of technology and material, to facilitate low cost and mass production of automotive wrap films. This has also led to flexibility in design and ease of manufacturing for a wide range of applications including heavy, medium, and light duty vehicles.

Demand for automotive wrap films in Asia Pacific is expected to register the fastest CAGR during the forecast period. Growing automotive industry, coupled with rising population and increasing disposable income of middle-class families in emerging economies of the region, is likely to be the primary driving factor in the coming years. Moreover, growing interest in vehicle color change among consumers is expected to propel demand for automotive wrap films in the region.

The medium duty vehicles segment is anticipated to witness considerable growth during the forecast period. Rapid industrialization, coupled with government initiatives to facilitate various policies in economies such as India, is projected to drive growth over the next few years. Growing population in the region also creates significant opportunities for development of the automotive wrap films market over the forecast period.

Growing construction, transportation, and industrial sectors are likely to increase sales of heavy-duty vehicles during the forecast period. Increasing demand for vehicle branding, coupled with rising number of heavy-duty vehicle sales in North America, is expected to have a positive impact on the demand for automotive wrap films in the coming years.

Further key findings from the report suggest:

• Light-duty vehicles are expected to be the fastest growing application segment in the automotive wrap films market

• North America was estimated as the largest market for automotive wrap films in 2019, owing to increasing demand for vehicle branding, coupled with rising number of heavy-duty vehicle sales in the region

• U.S. is the fastest growing country in the North America market on account of rising demand for customized vehicles.

 Table of Contents

Chapter 1 Report Scope
                   1.1 Application market scope
                   1.2 Regional market scope
                   1.3 Estimates & forecast timeline
                   1.4 Assumptions
Chapter 2 Research Methodology
                   2.1 Model I
                   2.2 List to Data Sources
                   2.3 List of Primary Sources
                   2.4 List of Abbreviations
Chapter 3 Executive Summary
                   3.1 Market Summary
Chapter 4 Automotive Wrap Films Market Variables, Trends, & Scope
                   4.1 Business segment trends
                       4.1.1 Regional analysis
                       4.1.2 Application analysis
                   4.2 Value chain analysis
                       4.2.1 Distribution channel
                   4.3 Raw material trends
                       4.3.1 PVC Price trend analysis
                   4.4 Technology overview
                       4.4.1 Production of vinyl sheets
                           4.4.1.1 Cast films
                           4.4.1.2 Calendered films
                       4.4.2 Creating vehicle wraps
                   4.5 Regulatory landscape
                       4.5.1 U.S. EPA
                       4.5.2 Political forces
                           4.5.2.1 U.S.
                   4.6 Market variables analysis
                       4.6.1 Market Driver Analysis
                           4.6.1.1 Growing demand for mobile advertising
                           4.6.1.2 Low cost as compared to vehicle paint
                           4.6.1.3 Growing sign and graphics industry
                       4.6.2 Market restraints analysis
                           4.6.2.1 Technical complexity
                   4.7 End user buying behavior
                   4.8 Automotive wrap films - Colors & textures
                   4.9 Calendered and cast automotive wrap films
                   4.10 Business environment analysis tools
                       4.10.1 PESTEL analysis
                       4.10.2 Porter's five forces analysis
Chapter 5 Competitive And Vendor Landscape
                   5.1 Competitive environment
                   5.2 Participant categorization
                       5.2.1 Innovators
                       5.2.2 Leaders
                   5.3 Strategy framework
                       5.3.1 Key strategies, by company
                           5.3.1.1 New product development
                           5.3.1.2 Expansion
                           5.3.1.3 Merger & acquisition
                   5.4 Key companies, by regions
                   5.5 Key companies, by application
                   5.6 Vendor landscape
                   5.7 List of consumers
Chapter 6 Automotive Wrap Films Market: Application Estimates & Trend Analysis
                   6.1 Automotive wrap films market: Application movement analysis, 2019 & 2027
                       6.1.1 Heavy duty vehicles
                           6.1.1.1 Market demand in heavy duty vehicles, 2016 - 2027 (USD Million)
                           6.1.1.2 Market demand in heavy duty vehicles, by region, 2016 - 2027 (USD Million)
                       6.1.2 Light duty vehicles
                           6.1.2.1 Market demand in light duty vehicles, 2016 - 2027 (USD Million)
                           6.1.2.2 Market demand in light duty vehicles, by region, 2016 - 2027 (USD Million)
                       6.1.3 Medium duty vehicles
                           6.1.3.1 Market demand in medium duty vehicles, 2016 - 2027 (USD Million)
                           6.1.3.2 Market demand in medium duty vehicles, by region, 2016 - 2027 (USD Million)
Chapter 7 Automotive Wrap Films Market: Regional Estimates & Trend Analysis
                   7.1 Automotive wrap films market: Regional movement analysis, 2019 & 2027
                   7.2 North America
                       7.2.1 Automotive wrap films market estimates and forecast, 2016 - 2027 (USD Million)
                       7.2.2 Automotive wrap films market estimates and forecast, by application (USD Million)
                       7.2.3 U.S.
                           7.2.3.1 Automotive wrap films market estimates and forecast, 2016 - 2027 (USD Million)
                           7.2.3.2 Automotive wrap films market estimates and forecast, by application (USD Million)
                       7.2.4 Canada
                           7.2.4.1 Automotive wrap films market estimates and forecast, 2016 - 2027 (USD Million)
                           7.2.4.2 Automotive wrap films market estimates and forecast, by application (USD Million)
                       7.2.5 Mexico
                           7.2.5.1 Automotive wrap films market estimates and forecast, 2016 - 2027 (USD Million)
                           7.2.5.2 Automotive wrap films market estimates and forecast, by application (USD Million)
                   7.3 Europe
                       7.3.1 Automotive wrap films market estimates and forecast, 2016 - 2027 (USD Million)
                       7.3.2 Automotive wrap films market estimates and forecast, by application (USD Million)
                       7.3.3 Germany
                           7.3.3.1 Automotive wrap films market estimates and forecast, 2016 - 2027 (USD Million)
                           7.3.3.2 Automotive wrap films market estimates and forecast, by application (USD Million)
                       7.3.4 U.K.
                           7.3.4.1 Automotive wrap films market estimates and forecast, 2016 - 2027 (USD Million)
                           7.3.4.2 Automotive wrap films market estimates and forecast, by application (USD Million)
                       7.3.5 France
                           7.3.5.1 Automotive wrap films market estimates and forecast, 2016 - 2027 (USD Million)
                           7.3.5.2 Automotive wrap films market estimates and forecast, by application (USD Million)
                       7.3.6 Italy
                           7.3.6.1 Automotive wrap films market estimates and forecast, 2016 - 2027 (USD Million)
                           7.3.6.2 Automotive wrap films market estimates and forecast, by application (USD Million)
                       7.3.7 Belgium
                           7.3.7.1 Automotive wrap films market estimates and forecast, 2016 - 2027 (USD Million)
                           7.3.7.2 Automotive wrap films market estimates and forecast, by application (USD Million)
                       7.3.8 Netherlands
                           7.3.8.1 Automotive wrap films market estimates and forecast, 2016 - 2027 (USD Million)
                           7.3.8.2 Automotive wrap films market estimates and forecast, by application (USD Million)
                       7.3.9 Spain
                           7.3.9.1 Automotive wrap films market estimates and forecast, 2016 - 2027 (USD Million)
                           7.3.9.2 Automotive wrap films market estimates and forecast, by application (USD Million)
                       7.3.10 Poland
                           7.3.10.1 Automotive wrap films market estimates and forecast, 2016 - 2027 (USD Million)
                           7.3.10.2 Automotive wrap films market estimates and forecast, by application (USD Million)
                   7.4 Asia Pacific
                       7.4.1 Automotive wrap films market estimates and forecast, 2016 - 2027 (USD Million)
                       7.4.2 Automotive wrap films market estimates and forecast, by application (USD Million)
                       7.4.3 China
                           7.4.3.1 Automotive wrap films market estimates and forecast, 2016 - 2027 (USD Million)
                           7.4.3.2 Automotive wrap films market estimates and forecast, by application (USD Million)
                       7.4.4 Japan
                           7.4.4.1 Automotive wrap films market estimates and forecast, 2016 - 2027 (USD Million)
                           7.4.4.2 Automotive wrap films market estimates and forecast, by application (USD Million)
                       7.4.5 India
                           7.4.5.1 Automotive wrap films market estimates and forecast, 2016 - 2027 (USD Million)
                           7.4.5.2 Automotive wrap films market estimates and forecast, by application (USD Million)
                       7.4.6 Australia
                           7.4.6.1 Automotive wrap films market estimates and forecast, 2016 - 2027 (USD Million)
                           7.4.6.2 Automotive wrap films market estimates and forecast, by application (USD Million)
                       7.4.7 Indonesia
                           7.4.7.1 Automotive wrap films market estimates and forecast, 2016 - 2027 (USD Million)
                           7.4.7.2 Automotive wrap films market estimates and forecast, by application (USD Million)
                       7.4.8 Malaysia
                           7.4.8.1 Automotive wrap films market estimates and forecast, 2016 - 2027 (USD Million)
                           7.4.8.2 Automotive wrap films market estimates and forecast, by application (USD Million)
                       7.4.9 Thailand
                           7.4.9.1 Automotive wrap films market estimates and forecast, 2016 - 2027 (USD Million)
                           7.4.9.2 Automotive wrap films market estimates and forecast, by application (USD Million)
                       7.4.10 New Zealand
                           7.4.10.1 Automotive wrap films market estimates and forecast, 2016 - 2027 (USD Million)
                           7.4.10.2 Automotive wrap films market estimates and forecast, by application (USD Million)
                       7.4.11 Philippines
                           7.4.11.1 Automotive wrap films market estimates and forecast, 2016 - 2027 (USD Million)
                           7.4.11.2 Automotive wrap films market estimates and forecast, by application (USD Million)
                   7.5 Central & South America
                       7.5.1 Automotive wrap films market estimates and forecast, 2016 - 2027 (USD Million)
                       7.5.2 Automotive wrap films market estimates and forecast, by application (USD Million)
                       7.5.3 Brazil
                           7.5.3.1 Automotive wrap films market estimates and forecast, 2016 - 2027 (USD Million)
                           7.5.3.2 Automotive wrap films market estimates and forecast, by application (USD Million)
                       7.5.4 Argentina
                           7.5.4.1 Automotive wrap films market estimates and forecast, 2016 - 2027 (USD Million)
                           7.5.4.2 Automotive wrap films market estimates and forecast, by application (USD Million)
                   7.6 Middle East & Africa
                       7.6.1 Automotive wrap films market estimates and forecast, 2016 - 2027 (USD Million)
                       7.6.2 Automotive wrap films market estimates and forecast, by application (USD Million)
                       7.6.3 UAE
                           7.6.3.1 Automotive wrap films market estimates and forecast, 2016 - 2027 (USD Million)
                           7.6.3.2 Automotive wrap films market estimates and forecast, by application (USD Million)
                       7.6.4 Saudi Arabia
                           7.6.4.1 Automotive wrap films market estimates and forecast, 2016 - 2027 (USD Million)
                           7.6.4.2 Automotive wrap films market estimates and forecast, by application (USD Million)
                       7.6.5 South Africa
                           7.6.5.1 Automotive wrap films market estimates and forecast, 2016 - 2027 (USD Million)
                           7.6.5.2 Automotive wrap films market estimates and forecast, by application (USD Million)
Chapter 8 Company Profiles
                   8.1 Avery Dennison Corporation
                       8.1.1 Company overview
                       8.1.2 Financial performance
                       8.1.3 Product benchmarking
                       8.1.4 Strategic initiatives
                   8.2 Arlon Graphics, LLC
                       8.2.1 Company overview
                       8.2.2 Financial performance
                       8.2.3 Product Benchmarking
                       8.2.4 Strategic initiatives
                   8.3 The 3M Company
                       8.3.1 Company overview
                       8.3.2 Financial performance
                       8.3.3 Product benchmarking
                       8.3.4 Strategic initiatives
                   8.4 Kay Premium Marking Films (KPMF)
                       8.4.1 Company overview
                       8.4.2 Product benchmarking
                       8.4.3 Strategic initiatives
                   8.5 Ritrama S.p.A.
                       8.5.1 Company overview
                       8.5.2 Product benchmarking
                       8.5.3 Strategic initiatives
                   8.6 Vvivid Vinyl
                       8.6.1 Company overview
                       8.6.2 Product benchmarking
                   8.7 Orafol Group
                       8.7.1 Company overview
                       8.7.2 Product benchmarking
                       8.7.3 Strategic initiatives
                   8.8 Hexis S.A.
                       8.8.1 Company overview
                       8.8.2 Product benchmarking
                       8.8.3 Strategic initiatives
                   8.9 Guangzhou Carbins Film Co., LTD
                       8.9.1 Company overview
                       8.9.2 Product benchmarking
                   8.10 JMR Graphics Inc.
                       8.10.1 Company overview
                       8.10.2 Financial performance
                       8.10.3 Product benchmarking

List of Tables

Table 1 List of Abbreviation
Table 2 Automotive wrap films- Properties
Table 3 Cast vinyl wrap life expectancy
Table 4 Calendered vinyl wrap life expectancy
Table 5 List of companies, by region
Table 6 List of market players
Table 7 Global automotive wrap films market estimates & forecasts in heavy duty vehicles, 2016 - 2027 (USD Million)
Table 8 Global automotive wrap films market revenue in heavy duty vehicles, 2016 - 2027 (USD Million)
Table 9 Global automotive wrap films market estimates & forecasts in light duty vehicles, 2016 - 2027 (USD Million)
Table 10 Global automotive wrap films market revenue in light duty vehicles, 2016 - 2027 (USD Million)
Table 11 Global automotive wrap films market estimates & forecasts in medium duty vehicles, 2016 - 2027 (USD Million)
Table 12 Global automotive wrap films market revenue in medium duty vehicles, 2016 - 2027 (USD Million)
Table 13 North America automotive wrap films market estimates and forecasts, 2016 - 2027 (USD Million)
Table 14 North America automotive wrap films market revenue, by application, 2016 - 2027 (USD Million)
Table 15 U.S. automotive wrap films market estimates and forecasts, 2016 - 2027 (USD Million)
Table 16 U.S. automotive wrap films market revenue, by application, 2016 - 2027 (USD Million)
Table 17 Canada automotive wrap films market estimates and forecasts, 2016 - 2027 (USD Million)
Table 18 Canada automotive wrap films market revenue, by application, 2016 - 2027 (USD Million)
Table 19 Mexico automotive wrap films market estimates and forecasts, 2016 - 2027 (USD Million)
Table 20 Mexico automotive wrap films market revenue, by application, 2016 - 2027 (USD Million)
Table 21 Europe automotive wrap films market estimates and forecasts, 2016 - 2027 (USD Million)
Table 22 Europe automotive wrap films market revenue, by application, 2016 - 2027 (USD Million)
Table 23 Germany automotive wrap films market estimates and forecasts, 2016 - 2027 (USD Million)
Table 24 Germany automotive wrap films market revenue, by application, 2016 - 2027 (USD Million)
Table 25 U.K. automotive wrap films market estimates and forecasts, 2016 - 2027 (USD Million)
Table 26 U.K. automotive wrap films market revenue, by application, 2016 - 2027 (USD Million)
Table 27 France automotive wrap films market estimates and forecasts, 2016 - 2027 (USD Million)
Table 28 France automotive wrap films market revenue, by application, 2016 - 2027 (USD Million)
Table 29 Italy automotive wrap films market estimates and forecasts, 2016 - 2027 (USD Million)
Table 30 Italy automotive wrap films market revenue, by application, 2016 - 2027 (USD Million)
Table 30 Belgium automotive wrap films market estimates and forecasts, 2016 - 2027 (USD Million)
Table 31 Belgium automotive wrap films market revenue, by application, 2016 - 2027 (USD Million)
Table 32 Netherlands automotive wrap films market estimates and forecasts, 2016 - 2027 (USD Million)
Table 33 Netherlands automotive wrap films market revenue, by application, 2016 - 2027 (USD Million)
Table 34 Spain automotive wrap films market estimates and forecasts, 2016 - 2027 (USD Million)
Table 35 Spain automotive wrap films market revenue, by application, 2016 - 2027 (USD Million)
Table 36 Poland automotive wrap films market estimates and forecasts, 2016 - 2027 (USD Million)
Table 37 Poland automotive wrap films market revenue, by application, 2016 - 2027 (USD Million)
Table 38 Asia Pacific automotive wrap films market estimates and forecasts, 2016 - 2027 (USD Million)
Table 39 Asia Pacific automotive wrap films market revenue, by application, 2016 - 2027 (USD Million)
Table 40 China automotive wrap films market estimates and forecasts, 2016 - 2027 (USD Million)
Table 41 China automotive wrap films market revenue, by application, 2016 - 2027 (USD Million)
Table 42 Japan automotive wrap films market estimates and forecasts, 2016 - 2027 (USD Million)
Table 43 Japan automotive wrap films market revenue, by application, 2016 - 2027 (USD Million)
Table 44 India automotive wrap films market estimates and forecasts, 2016 - 2027 (USD Million)
Table 45 India automotive wrap films market revenue, by application, 2016 - 2027 (USD Million)
Table 46 Australia automotive wrap films market estimates and forecasts, 2016 - 2027 (USD Million)
Table 47 Australia automotive wrap films market revenue, by application, 2016 - 2027 (USD Million)
Table 48 Indonesia automotive wrap films market estimates and forecasts, 2016 - 2027 (USD Million)
Table 49 Indonesia automotive wrap films market revenue, by application, 2016 - 2027 (USD Million)
Table 50 Malaysia automotive wrap films market estimates and forecasts, 2016 - 2027 (USD Million)
Table 51 Malaysia automotive wrap films market revenue, by application, 2016 - 2027 (USD Million)
Table 52 Thailand automotive wrap films market estimates and forecasts, 2016 - 2027 (USD Million)
Table 53 Thailand automotive wrap films market revenue, by application, 2016 - 2027 (USD Million)
Table 54 New Zealand automotive wrap films market estimates and forecasts, 2016 - 2027 (USD Million)
Table 55 New zealand automotive wrap films market revenue, by application, 2016 - 2027 (USD Million)
Table 56 Philippines automotive wrap films market estimates and forecasts, 2016 - 2027 (USD Million)
Table 57 Philippines automotive wrap films market revenue, by application, 2016 - 2027 (USD Million)
Table 58 Central & South America automotive wrap films market estimates and forecasts, 2016 - 2027 (USD Million)
Table 59 Central & South America automotive wrap films market revenue, by application, 2016 - 2027 (USD Million)
Table 60 Brazil automotive wrap films market estimates and forecasts, 2016 - 2027 (USD Million)
Table 61 Brazil automotive wrap films market revenue, by application, 2016 - 2027 (USD Million)
Table 62 Argentina automotive wrap films market estimates and forecasts, 2016 - 2027 (USD Million)
Table 63 Argentina automotive wrap films market revenue, by application, 2016 - 2027 (USD Million)
Table 64 Middle East & Africa automotive wrap films market estimates and forecasts, 2016 - 2027 (USD Million)
Table 65 Middle East & Africa automotive wrap films market revenue, by application, 2016 - 2027 (USD Million)
Table 66 UAE automotive wrap films market estimates and forecasts, 2016 - 2027 (USD Million)
Table 67 UAE automotive wrap films market revenue, by application, 2016 - 2027 (USD Million)
Table 68 Saudi Arabia automotive wrap films market estimates and forecasts, 2016 - 2027 (USD Million)
Table 69 Saudia Arabia automotive wrap films market revenue, by application, 2016 - 2027 (USD Million)
Table 70 South Africa automotive wrap films market estimates and forecasts, 2016 - 2027 (USD Million)
Table 71 South Africa automotive wrap films market revenue, by application, 2016 - 2027 (USD Million)

List of Figures

Fig. 1 Automotive wrap films market segmentation
Fig. 2 Automotive wrap films market - Model I
Fig. 3 Automotive wrap films market - Methodology
Fig. 4 Market facts
Fig. 5 Geographic segmentation analysis
Fig. 6 Application segment analysis
Fig. 7 Key conclusions
Fig. 8 Market summary
Fig. 9 Automotive wrap films market - Value chain analysis
Fig. 10 PVC demand by region, 2019 (%)
Fig. 11 Global PVC production capacity, by region, 2019 (%)
Fig. 12 Global PVC importers)
Fig. 13 Global PVC exporters
Fig. 14 Global PVC demand, by application
Fig. 15 Global PVC demand, by end-use industries
Fig. 16 Market driver relevance analysis (Current & future impact)
Fig. 17 Advertising cost per thousand impressions,
Fig. 18 Outdoor / Out-of-home advertising (%)
Fig. 19 Average price of automotive wrap films, by vehicle type (USD)
Fig. 20 Market restraints relevance analysis (Current & future impact)
Fig. 21 PESTEL analysis
Fig. 22 Porter's Five Forces Analysis
Fig. 23 Strategy Framework
Fig. 24 Companies by application
Fig. 25 Automotive wrap films regional market: Key takeaways