Athleisure Market Size, Share & Trends Analysis Report By Product (Mass, Premium), By Distribution Channel (Offline, Online), By Region (North America, Europe, APAC, CSA, MEA), And Segment Forecasts, 2019 - 2025

Published: Jul, 2019 | Pages: 80 | Publisher: Grand View Research
Industry: Consumer Goods | Report Format: Electronic (PDF)

The global athleisure market size is expected to reach USD 517.5 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 8.1% over the forest period. Increasing adoption of fashionable active wear in corporate houses and work places is expected to be a key driver. In addition, extensive brand campaigns by apparel manufacturers through the inclusion of various media and sports celebrities have changed the perception of active wear as a fashionable wear among millennial and young customers across the globe.

Premium athleisure was the largest product segment with a market share of more than 65.0% in 2018. Major manufacturers including Adidas AG;Lululemon Athletica, Inc.; Nike, Inc.; PUMA SE; and Under Armour, Inc. are collaborating with the celebrities and launching new products in order to gain maximum customers.

For instance, in March 2016, Julianne Hough signed an agreement with MPG Sport USA for promoting athleisure collection. The company collaborated with the actress for influencing the customers with a fitness freak actress. These initiatives are expected to increase the product's visibility among buyers over the next few years.

Asia Pacific is expected to be the fastest growing region at a CAGR of 8.8% from 2019 to 2025. Over the past few years, the industry participants have adopted marketing strategies including innovative product launches, celebrity endorsements, increasing exclusive stores, and focus on e-commerce in order to cater to the increasing demand for technological advanced products in the developing countries including China and India.

For instance, in April 2018, Adidas AG announced to close their brand stores and focus on the development of e-commerce. The company has already closed around 220 stores across the globe in 2017 and is aiming to increase the revenue generated from e-commerce. These trends are expected to boost the market growth over the forecast period.

Key players include Lululemon Athletica, Inc.; Adidas AG; Nike, Inc.; PUMA SE; Under Armour, Inc.; AJIO Company; H&M; HUMAN PERFORMANCE ENGINEERING; EYSOM, LLC; and Esprit Retail B.V. & Co. KG. Product innovation is expected to remain a critical success factor among the manufacturing firms over the next few years.

Further key findings from the report suggest:

• Asia Pacific for athleisure market is expected to register the fastest CAGR of 8.8% from 2019 to 2025

• North America was the largest market, with a share of more than 30.0% in 2018

• Premium athleisure was the largest product segment, with a share of more than 65.0% in 2018

• Online is expected to be the fastest growing segment at a CAGR of 8.5% from 2019 to 2025.

 Table of Contents

Chapter 1. Methodology and Scope
                    1.1. Market Segmentation & Scope
                    1.2. Market Definition
                    1.3. Information Procurement
                        1.3.1. Purchased Database
                        1.3.2. GVR's Internal Database
                        1.3.3. Secondary Sources & Third-Party Perspectives
                        1.3.4. Primary Research
                    1.4. Information Analysis 
                        1.4.1. Data Analysis Models
                    1.5. Market Formulation & Data Visualization
                    1.6. Data Validation & Publishing
Chapter 2. Executive Summary
                    2.1. Market Outlook
                    2.2. Segmental Outlook
                    2.3. Competitive Insights
Chapter 3. Athleisure Market Variables, Trends & Scope
                    3.1. Market Introduction
                    3.2. Penetration & Growth Prospect Mapping
                    3.3. Industry Value Chain Analysis
                        3.3.1. Sales/Retail Channel Analysis
                        3.3.2. Profit Margin Analysis
                    3.4. Market Dynamics
                        3.4.1. Market Driver Analysis
                        3.4.2. Market Restraint Analysis
                        3.4.3. Industry Challenges
                        3.4.4. Industry Opportunities
                    3.5. Business Environment Analysis
                        3.5.1. Industry Analysis - Porter's
                            3.5.1.1. Supplier Power
                            3.5.1.2. Buyer Power
                            3.5.1.3. Substitution Threat
                            3.5.1.4. Threat from New Entrant 
                            3.5.1.5. Competitive Rivalry
                    3.6. Roadmap of Athleisure Market
                    3.7. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
                    4.1. Consumer Trends and Preferences
                    4.2. Factors Affecting Buying Decision 
                    4.3. Consumer Product Adoption 
                    4.4. Observations & Recommendations
Chapter 5. Athleisure Market: Product Estimates & Trend Analysis
                    5.1. Product Movement Analysis & Market Share, 2018 & 2025
                    5.2. Mass
                        5.2.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                    5.3. Premium
                        5.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
Chapter 6. Athleisure Market: Distribution Channel Estimates & Trend Analysis
                    6.1. Distribution Channel Movement Analysis & Market Share, 2018 & 2025
                    6.2. Offline
                        6.2.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                    6.3. Online
                        6.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
Chapter 7. Athleisure Market: Regional Estimates & Trend Analysis
                    7.1. Regional Movement Analysis & Market Share, 2018 & 2025
                    7.2. North America
                        7.2.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                        7.2.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                        7.2.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                        7.2.4. U.S.
                            7.2.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                            7.2.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                            7.2.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                    7.3. Europe
                        7.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                        7.3.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                        7.3.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                        7.3.4. U.K.
                            7.3.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                            7.3.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                            7.3.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                        7.3.5. Germany
                            7.3.5.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                            7.3.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                            7.3.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                        7.3.6. France
                            7.3.6.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                            7.3.6.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                            7.3.6.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                    7.4. Asia Pacific
                        7.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                        7.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                        7.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                        7.4.4. China 
                            7.4.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                            7.4.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                            7.4.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                        7.4.5. India 
                            7.4.5.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                            7.4.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                            7.4.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                    7.5. Central & South America
                        7.5.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                        7.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                        7.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                        7.5.4. Brazil 
                            7.5.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                            7.5.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                            7.5.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                    7.6. Middle East & Africa (MEA)
                        7.6.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                        7.6.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                        7.6.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
Chapter 8. Competitive Analysis
                    8.1. Key global players, recent developments & their impact on the industry
                    8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
                    8.3. Vendor Landscape
                        8.3.1. Key company market share analysis, 2018
Chapter 9. Company Profiles
                    9.1. Nike, Inc.
                        9.1.1. Company Overview
                        9.1.2. Financial Performance
                        9.1.3. Technology Benchmarking
                        9.1.4. Strategic Initiatives
                    9.2. Lululemon Athletica , Inc.
                        9.2.1. Company Overview
                        9.2.2. Financial Performance
                        9.2.3. Technology Benchmarking
                        9.2.4. Strategic Initiatives
                    9.3. adidas AG
                        9.3.1. Company Overview
                        9.3.2. Financial Performance
                        9.3.3. Technology Benchmarking
                        9.3.4. Strategic Initiatives
                    9.4. PUMA SE
                        9.4.1. Company Overview
                        9.4.2. Financial Performance
                        9.4.3. Technology Benchmarking
                        9.4.4. Strategic Initiatives
                    9.5. Under Armour, Inc.
                        9.5.1. Company Overview
                        9.5.2. Financial Performance
                        9.5.3. Technology Benchmarking
                        9.5.4. Strategic Initiatives
                    9.6. AJIO Company
                        9.6.1. Company Overview
                        9.6.2. Financial Performance
                        9.6.3. Technology Benchmarking
                        9.6.4. Strategic Initiatives
                    9.7. H&M
                        9.7.1. Company Overview
                        9.7.2. Financial Performance
                        9.7.3. Technology Benchmarking
                        9.7.4. Strategic Initiatives
                    9.8. EYSOM
                        9.8.1. Company Overview
                        9.8.2. Financial Performance
                        9.8.3. Technology Benchmarking
                        9.8.4. Strategic Initiatives
                    9.9. HUMAN PERFORMANCE ENGINEERING
                        9.9.1. Company Overview
                        9.9.2. Financial Performance
                        9.9.3. Technology Benchmarking
                        9.9.4. Strategic Initiatives
                    9.10. Esprit Retail B.V. & Co. KG
                        9.10.1. Company Overview
                        9.10.2. Financial Performance
                        9.10.3. Technology Benchmarking
                        9.10.4. Strategic Initiatives

List of Tables

1. Athleisure - Key market driver analysis
2. Athleisure - Key market restraint analysis
3. Global mass athleisure market estimates and forecast, 2015 - 2025 (USD Billion)
4. Global premium athleisure market estimates and forecast, 2015 - 2025 (USD Billion)
5. Global offline athleisure market estimates and forecast, 2015 - 2025 (USD Billion)
6. Global online athleisure market estimates and forecast, 2015 - 2025 (USD Billion)
7. North America athleisure market estimates and forecast, 2015 - 2025 (USD Billion)
8. North America athleisure market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
9. North America athleisure market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
10. U.S. athleisure market estimates and forecast, 2015 - 2025 (USD Billion)
11. U.S. athleisure market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
12. U.S. athleisure market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
13. Europe athleisure market estimates and forecast, 2015 - 2025 (USD Billion)
14. Europe athleisure market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
15. Europe athleisure market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
16. U.K. athleisure market estimates and forecast, 2015 - 2025 (USD Billion)
17. U.K. athleisure market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
18. U.K. athleisure market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
19. Germany athleisure market estimates and forecast, 2015 - 2025 (USD Billion)
20. Germany athleisure market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
21. Germany athleisure market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
22. France athleisure market estimates and forecast, 2015 - 2025 (USD Billion)
23. France athleisure market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
24. France athleisure market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
25. Asia Pacific athleisure market estimates and forecast, 2015 - 2025 (USD Billion)
26. Asia Pacific athleisure market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
27. Asia Pacific athleisure market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
28. China athleisure market estimates and forecast, 2015 - 2025 (USD Billion)
29. China athleisure market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
30. China athleisure market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
31. India athleisure market estimates and forecast, 2015 - 2025 (USD Billion)
32. India athleisure market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
33. India athleisure market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
34. Central & South America athleisure market estimates and forecast, 2015 - 2025 (USD Billion)
35. Central & South America Athleisure market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
36. Central & South America athleisure market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
37. Brazil athleisure market estimates and forecast, 2015 - 2025 (USD Billion)
38. Brazil athleisure market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
39. Brazil athleisure market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
40. Middle East & Africa athleisure market estimates and forecast, 2015 - 2025 (USD Billion)
41. Middle East & Africa athleisure market revenue estimates and forecast by product 2015 - 2025 (USD Billion)
42. Middle East & Africa athleisure market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
43. Vendor landscape

List of Figures

1. Athleisure market snapshot 
2. Athleisure market segmentation & scope
3. Athleisure market penetration & growth prospect mapping
4. Athleisure value chain analysis
5. Athleisure market dynamics
6. Athleisure market Porter's analysis 
7. Athleisure market: Product movement analysis 
8. Athleisure market: Distribution Channel movement analysis
9. Athleisure market: Regional movement analysis