Argentinas Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

Published: Jan, 2014 | Pages: 101 | Publisher: Timetric
Industry: Financial Services | Report Format: Electronic (PDF)

Synopsis
The report provides top-level market analysis, information and insights on Argentina's cards and payments industry, including:
Current and forecast values for each category of Argentina's cards and payments industry, including debit cards, credit cards and prepaid cards
Comprehensive analysis of the industry's market attractiveness and future growth areas
Analysis of various market drivers and regulations governing Argentina's cards and payments industry
Detailed analysis of the marketing strategies adopted for selling debit, credit and prepaid cards used by various bankers and other institutions in the market
Comprehensive analysis of consumer attitude and their buying preferences for cards
The competitive landscape of Argentina's cards and payments industry

Summary
The Argentinian card payments channel grew both in volume and value terms during the review period. In terms of volume, the card payments channel grew at a CAGR of 14.51% from 35.0 million cards in 2008 to 60.2 million in 2012. Growth is anticipated to continue at a forecast-period CAGR of 6.27% to reach 86.5 million cards in circulation by 2017.
In terms of card volume, credit cards accounted for a 46.4% share in 2012, followed by debit cards with 45.1%. In terms of value, the card payments channel grew from ARS265.4 billion (US$84.4 billion) in 2008 to ARS561.6 billion (US$123.8 billion) in 2012, at a CAGR of 20.61%. The channel is expected to reach ARS839.2 billion (US$102.3 billion) in 2017, representative of a forecast-period CAGR of 7.03%. Growth in the channel is expected to be driven by an increasing demand for charge cards and credit cards, a better regulatory framework, an increasing e-commerce market and a positive economic outlook.
The implementation of improved security measures and advanced technology has changed the dynamics of the cards and payments industry in Argentina. EMV is a chip-based technology superior to magnetic strip based cards in terms of security and transaction speed. EMV technology supported by NFC-enabled contactless payment systems will significantly reduce the processing speed of transactions, saving time and money for customers and retailers.
Scope
This report provides a comprehensive analysis of Argentina's cards and payments industry.
It provides current values for Argentina's cards and payments industry for 2012, and forecast figures for 2017.
It details the different economic, infrastructural and business drivers affecting Argentina's cards and payments industry.
It outlines the current regulatory framework in the industry.
It details the marketing strategies used by various banks and other institutions.
It profiles the major banks in Argentina's cards and payments industry.

Reason To Buy
Make strategic business decisions using top-level historic and forecast market data related to Argentina's cards and payments industry and each market within it.
Understand the key market trends and growth opportunities within Argentina's cards and payments industry.
Assess the competitive dynamics in Argentina's cards and payments industry.
Gain insights in to the marketing strategies used for selling various card types in Argentina.
Gain insights into key regulations governing Argentina's cards and payments industry.
Key Highlights
The Argentinian card payments channel registered marginal growth during the review period (2008-2012). The number of cards in circulation recorded a review-period CAGR of 14.51%, supported by a positive economic outlook, a need for more sophisticated products in terms of prepaid and charge cards, the growth of retail commerce and increased demand for prepaid products.
During the review period, the size of the card payments channel, in terms of volume, increased at a CAGR of 14.51% to reach 60.2 million cards in 2012. In value terms, the Argentinian card payments channel grew from ARS265.4 billion (US$84.4 billion) in 2008 to ARS561.6 billion (US$123.8 billion) in 2012. Over the forecast period (2013-2017), card payments are expected to deliver strong growth as consumers increasingly move away from cash transactions.
Competition in the cards and payments industry has forced issuers to employ effective promotional strategies. Card transaction discounts and benefits, which create consumer satisfaction and increased customer loyalty, are available. Benefits include complementary insurance, interest-free credit, overseas medical and legal assistance, and information on transactions through e-statements. Many banks have competitive interest rates on credit cards with deferred interest. Also available is a 5% VAT rebate on purchases made with certain cards.
Technological advances in payment systems and its supporting infrastructure include EMV, NFC and contactless technology. EMV technology replaces magnetic strip-based cards with chip-based cards which store data and can be read with radio frequency identification device (RFID) or NFC devices, both of which enable contactless payment. These technologies have significantly reduced processing times and strengthened security measures, saving both consumers and retailers time and money. Overall growth in the Argentinian cards and payments industry is based on the adoption of advanced technology which will increase card use for transactions.
E-commerce consumers in Argentina prefer to use cards when making online payments, often encouraged by promotional offers. In Argentina, more than 30% of the country's SMEs used e-commerce to make transactions including buying and selling of the products and services in 2013, and this trend is expected to continue over the forecast period, driving online card transactions.

 1 Executive Summary
2 Alysis of the Market Environment, Key Trends and Drivers
2.1 Payment Infrastructure and Emerging Technologies
2.1.1 ATMs
2.1.2 POS termils
2.1.3 Internet penetration
2.1.4 Mobile payments
2.1.5 Improving payment infrastructure
2.1.6 Increasing acceptance of EMV cards
2.1.7 NFC and contactless payments
2.2 Business Drivers
2.2.1 Growth in the retail industry
2.2.2 Growing e-commerce industry
2.2.3 Growing trading partnerships
2.3 Economic Drivers
2.3.1 Stable GDP
2.3.2 Inflation
2.3.3 GDP per capita
3 Cards and Payments Industry Share Alysis
3.1 Industry Overview
3.1.1 Cash
3.1.2 Checks
3.1.3 Card payments
3.1.4 Credit transfer
3.1.5 Direct debit
4 Regulatory Framework and Card Fraud Statistics
4.1 Regulatory Framework
4.1.1 Foreign direct investment regulations
4.2 Card Fraud Statistics
4.2.1 Card-not-present fraud
4.2.2 Counterfeit cards
4.2.3 Card ID theft
4.2.4 Cards lost or stolen
5 Emerging Consumer Attitudes and Trends
5.1 Industry Segmentation and Targeting
5.1.1 Retail segment
5.1.2 Corporate users
5.2 Travel and Tourism Spending
5.2.1 Outbound tourist trips
5.2.2 Outbound tourist spending
5.3 Retail Card Spending
5.3.1 Alysis by product categories
5.3.2 Alysis by retail channels
6 Alysis of Card Payments and Growth Prospects
6.1 Channel Share Alysis by Card Category
6.2 Size and Forecast of the Card Payments Channel
6.2.1 Alysis by number of cards in circulation
6.2.2 Alysis by transaction value
7 Alysis of Credit Card Payments and Growth Prospects
7.1 Overall Category Size and Forecast
7.1.1 Alysis by number of cards in circulation
7.1.2 Alysis by transaction value
7.1.3 Alysis by transaction volume
7.2 Transaction Share Alysis by Channel
7.2.1 Alysis by transaction value
7.2.2 Alysis by transaction volume
7.3 Persol Credit Cards Sub-Category Size and Forecast
7.3.1 Alysis by number of cards in circulation
7.3.2 Alysis by transaction value
7.3.3 Alysis by transaction volume
7.4 Commercial Credit Cards Sub-Category Size and Forecast
7.4.1 Alysis by number of cards in circulation
7.4.2 Alysis by transaction value
7.4.3 Alysis by transaction volume
7.5 Competitive Landscape
7.5.1 Scheme share alysis
7.5.2 Issuer share alysis
8 Alysis of Debit Card Payments and Growth Prospects
8.1 Overall Category Size and Forecast
8.1.1 Alysis by number of cards in circulation
8.1.2 Alysis by transaction value
8.1.3 Alysis by transaction volume
8.2 Transaction Share Alysis by Channel
8.2.1 Alysis by transaction value
8.2.2 Alysis by transaction volume
8.3 Competitive Landscape
8.3.1 Scheme share alysis
8.3.2 Issuer share alysis
9 Alysis of Charge Card Payments and Growth Prospects
9.1 Overall Category Size and Forecast
9.1.1 Alysis by number of cards in circulation
9.1.2 Alysis by transaction value
9.1.3 Alysis by transaction volume
9.2 Transaction Share Alysis by Channel
9.2.1 Alysis by transaction value
9.2.2 Alysis by transaction volume
9.3 Persol Charge Cards Sub-Category Size and Forecast
9.3.1 Alysis by number of cards in circulation
9.3.2 Alysis by transaction value
9.3.3 Alysis by transaction volume
9.4 Commercial Charge Cards Sub-Category Size and Forecast
9.4.1 Alysis by number of cards in circulation
9.4.2 Alysis by transaction value
9.4.3 Alysis by transaction volume
9.5 Competitive Landscape
9.5.1 Scheme share alysis
10 Alysis of Prepaid Card Payments and Growth Prospects
10.1 Overall Category Size and Forecast
10.1.1 Alysis by number of cards in circulation
10.1.2 Alysis by transaction value
10.2 Open-Loop Prepaid Cards Segment Size and Forecast
10.2.1 Alysis by number of cards in circulation
10.2.2 Alysis by transaction value
10.3 Closed-Loop Prepaid Cards Segment Size and Forecast
10.3.1 Alysis by number of cards in circulation
10.3.2 Alysis by transaction value
11 Merchant Acquiring
11.1 Merchant Acquirers in Argenti
11.2 Company Profiling in Argenti
12 Company Profiles of Card Issuers
12.1 Banco de la cion Argenti
12.1.1 Card portfolio
12.1.2 Strategies
12.2 Banco de Galicia y Buenos Aires SA
12.2.1 Key fincials
12.2.2 Card portfolio
12.2.3 Strategies
12.3 Banco Macro SA
12.3.1 Key fincials
12.3.2 Card portfolio
12.3.3 Strategies
12.4 Banco Santander Rio SA
12.4.1 Key fincials
12.4.2 Card portfolio
12.4.3 Strategies
12.5 Banco Patagonia
12.5.1 Key fincials
12.5.2 Card portfolio
12.5.3 Strategies
13 Appendix
13.1 Methodology
13.2 Contact Timetric
13.3 About Timetric
13.4 Timetric's Services
13.5 Definitions
13.6 Disclaimer


List of Tables
Table 1: Argentinian Payment Channels (ARS Billion), 2008-2012
Table 2: Market Entry Strategy of Foreign Banks in Argenti
Table 3: Argentinian Card Fraud (ARS Million), 2008-2012
Table 4: Cards for HNWIs in Argenti
Table 5: Credit Cards Offered for SMEs in Argenti
Table 6: Specialized Credit Cards for Agricultural Customers in Argenti
Table 7: Consumer Card Spending Product Category in Argenti (ARS Million), 2008 and 2012
Table 8: Argentinian Consumer Card Spending by Retail Channel (ARS Million), 2008-2012
Table 9: Argentinian Card Payments Channel by Card Category (Million), 2008-2017
Table 10: Argentinian Card Payments Channel Size by Volume of Cards (Million), 2008-2017
Table 11: Argentinian Card Payments Channel Size by Transaction Value (ARS Billion), 2008-2017
Table 12: Argentinian Card Payments Channel Size by Transaction Value (US$ Billion), 2008-2017
Table 13: Argentinian Credit Cards Category Size by Volume of Cards (Million), 2008-2017
Table 14: Argentinian Credit Cards Category Size by Transaction Value (ARS Billion), 2008-2017
Table 15: Argentinian Credit Cards Category Size by Transaction Value (US$ Billion), 2008-2017
Table 16: Argentinian Credit Cards Category Size by Transaction Volume (Million), 2008-2017
Table 17: Argentinian Persol Credit Cards Sub-Category Size by Volume of Cards (Million), 2008-2017
Table 18: Argentinian Persol Credit Cards Sub-Category Size by Transaction Value (ARS Billion), 2008-2017
Table 19: Argentinian Persol Credit Cards Sub-Category Size by Transaction Value (US$ Billion), 2008-2017
Table 20: Argentinian Persol Credit Cards Sub-Category Size by Transaction Volume (Million), 2008-2017
Table 21: Argentinian Commercial Credit Cards Sub-Category Size by Volume of Cards (Thousand), 2008-2017
Table 22: Argentinian Commercial Credit Cards Sub-Category Size by Transaction Value (ARS Million), 2008-2017
Table 23: Argentinian Commercial Credit Cards Sub-Category Size by Transaction Value (US$ Million), 2008-2017
Table 24: Argentinian Commercial Credit Cards Sub-Category Size by Transaction Volume (Million), 2008-2017
Table 25: Argentinian Debit Cards Category Size by Volume of Cards (Million), 2008-2017
Table 26: Argentinian Debit Cards Category Size by Transaction Value (ARS Billion), 2008-2017
Table 27: Argentinian Debit Cards Category Size by Transaction Value (US$ Billion), 2008-2017
Table 28: Argentinian Debit Cards Category Size by Transaction Volume (Million), 2008-2017
Table 29: Argentinian Charge Cards Category Size by Volume of Cards (Thousand), 2008-2017
Table 30: Argentinian Charge Cards Category Size by Transaction Value (ARS Million), 2008-2017
Table 31: Argentinian Charge Cards Category Size by Transaction Value (US$ Million), 2008-2017
Table 32: Argentinian Charge Cards Category Size by Transaction Volume (Thousand), 2008-2017
Table 33: Argentinian Persol Charge Cards Sub-Category Size by Volume of Cards (Thousand), 2008-2017
Table 34: Argentinian Persol Charge Cards Sub-Category Size by Transaction Value (ARS Million), 2008-2017
Table 35: Argentinian Persol Charge Cards Sub-Category Size by Transaction Value (US$ Million), 2008-2017
Table 36: Argentinian Persol Charge Cards Sub-Category Size by Transaction Volume (Thousand), 2008-2017
Table 37: Argentinian Commercial Charge Cards Sub-Category Size by Volume of Cards (Thousand), 2008-2017
Table 38: Argentinian Commercial Charge Cards Sub-Category Size by Transaction Value (ARS Million), 2008-2017
Table 39: Argentinian Commercial Charge Cards Sub-Category Size by Transaction Value (US$ Million), 2008-2017
Table 40: Argentinian Commercial Charge Cards Sub-Category Size by Transaction Volume (Thousand), 2008-2017
Table 41: Argentinian Prepaid Cards Category Size by Volume of Cards (Million), 2008-2017
Table 42: Argentinian Prepaid Cards Category Size by Transaction Value (ARS Billion), 2008-2017
Table 43: Argentinian Prepaid Cards Category Size by Transaction Value (US$ Billion), 2008-2017
Table 44: Argentinian Open-Loop Prepaid Cards Segment Size by Volume of Cards (Million), 2008-2017
Table 45: Argentinian Open-Loop Prepaid Cards Segment Size by Transaction Value (ARS Billion), 2008-2017
Table 46: Argentinian Open-Loop Prepaid Cards Segment Size by Transaction Value (US$ Million), 2008-2017
Table 47: Argentinian Closed-Loop Prepaid Cards Segment Size by Volume of Cards (Million), 2008-2017
Table 48: Argentinian Closed-Loop Prepaid Cards Segment Size by Transaction Value (ARS Billion), 2008-2017
Table 49: Argentinian Closed-Loop Prepaid Cards Segment Size by Transaction Value (US$ Million), 2008-2017
Table 50: List of Banks issuing Visa Cards in Argenti, 2013
Table 51: B - Card Portfolio and Key Features
Table 52: Banco de Galicia y Buenos Aires SA - Key Fincial Indicators (ARS Billion), 2011-2012
Table 53: Banco de Galicia y Buenos Aires SA - Card Portfolio and Key Features
Table 54: Banco Macro SA - Key Fincial Indicators (ARS Billion), 2011-2012
Table 55: Banco Macro SA - Card Portfolio and Key Features
Table 56: Banco Santander Rio SA - Key Fincial Indicators (EUR Billion), 2011-2012
Table 57: Bancio Santander Rio SA - Card Portfolio and Key Features
Table 58: Banco Patagonia - Key Fincial Indicators (ARS Million), 2011-2012
Table 59: Banco Patagonia - Card Portfolio and Key Features
Table 60: Key Definitions