Apple’s iPhone 6 and iPhone 6 Plus and Their Industry Impacts

Published: Sep, 2014 | Pages: 10 | Publisher: Market Intelligence & Consulting Institute
Industry: Technology & Media | Report Format: Electronic (PDF)

On September 9 2014, Apple officially unveiled two new iPhones, 4.7″ iPhone 6 and 5.5″ iPhone 6 Plus, alongside with the market’s long-awaited Apple Watch. This event gained intense market attention as it has marked Apple’s move into the big screen battle and the impacts are expected to be significant on the company and industry. This report looks into sales of Apple iPhone 6 and iPhone 6 Plus, Apple’s product strategies and how the arrival of new iPhone 6 devices affects and will affect the industry

List of Topics
Detailed introduction of Apple's iPhone 6, iPhone 6 Plus, and Apple Watch and includes the comparison with the Apple 5S, Samsung Galaxy Note 4, and Xperia Z3 
Sales forecast of Apple iPhone 5S, 5C, 6, and 6 Plus from 3Q 2014 to 2Q 2015 
Apple's strategies for Apple Pay payment platform development and how it will affect the mobile payment market 
Highlight of competitive status of Apple's development in upsized iPhones and Apple Pay 
Effects of new iPhone devices on the global smartphone industry, touching on Apple's Taiwanese key component partners.

List of Companies
Apple, Arima, Catcher, Compal, Flexium Interconnect, Foxconn, Largan Precision, McDonalds, Pegatron, Samsung, Sony, Subway, TSMC, Unimicron, Zhen Ding.

 Table of Contents

1. Overview

2. Apple iPhone 6/6 Plus Market Forecast

3. Insight into Apple's Product Strategies
3.1 Bigger Screen to Enhance Apple's Edge in High-end Category
3.2 Apple Pay Mobile Payment System to Improve User Retention

4. Effects of Apple's iPhone 6/6 Plus Debut
4.1 On the Global Smartphone Industry
4.1.1 Apple Still Prioritizes the Profit over Market Share
4.1.2 Samsung and Sony are Mostly Affected
4.2 On Taiwan's Smartphone Industry
4.2.1 System Assemblers and ODMs
4.2.2. Apple's New and Existing Key Component Suppliers

Appendix
Glossary of Terms
List of Companies

List of Tables

Table 1 Comparison of Apple iPhone 5S, 6/6 Plus, Samsung Galaxy Note 5, Sony Xperia Z3

List of Figures

Figure 1 Apple's iPhone 5S/5C and iPhone 6/6 Plus Sales Forecast, 3Q 2014 - 2Q 2015
Figure 2 Worldwide Smartphone Market Volume by Price Point, 2013 - 2016