Airsoft Guns Market Size, Share & Trends Analysis Report By Product (Handgun, Rifle, Shotgun, Muzzle Loading), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2019 - 2025

Published: Aug, 2019 | Pages: 110 | Publisher: Grand View Research
Industry: Consumer Goods | Report Format: Electronic (PDF)

The global airsoft guns market size is expected to reach USD 2.5 billion by 2025, according to a new report by Grand View Research, Inc. It is anticipated to expand at CAGR of 6.8% over the forecast period. Growing consumers' spending on adventure sports activities, coupled with increasing number of shooting clubs across the globe, is driving the market. Large number of baby boomers and generation X population prefers to purchase this product as it is a very popular sports activity to spend leisure time. These age groups use this product for target shooting, hunting, and adventure sports activities. Companies are coming up with airsoft fields to increase consumer engagement in adventure sports activities.

Handgun emerged as the largest product segment with a revenue of USD 645.5 million in 2018. The consumers prefer to purchase these guns due to their lightweight features. Moreover, it can be fired with one hand, which further drives the consumers to purchase airsoft handgun. Furthermore, these products can be used without a magazine, which will increase its use among the beginners over the next few years.

The online segment is expected to expand at the fastest CAGR of 8.2% from 2019 to 2025. Consumers can purchase products from diverse brands with this channel, irrespective of their geographic boundaries. Furthermore, membership offers, discounts, and easy product comparison with advanced searching tools on e-commerce websites are expected to attract the consumers to utilize this medium for purchasing airsoft guns.

North America was the largest market with a revenue of USD 601.1 million in 2018. Consumers' preference for adventure sports activities is very high in this region. A large number of people spend on airsoft guns to participate in different shooting activities. Furthermore, increasing number of shooting clubs across U.S. and Canada is expected to play a key role in expanding the utility of airsoft guns over the next few years.

The market is fragmented in nature with the presence of many private level players. Some of the key players operating in this market are VALKEN SPORTS; Colt's Manufacturing Company; ICS Airsoft, Inc.; Crosman Corporation; Lancer Tactical; Kriss USA; G&G ARMAMENT TAIWAN LTD; Ballistic Breakthru Gunnery Corporation; A&K Airsoft; and Tokyo Marui. Product innovation is expected to remain a key

Further key findings from the report suggest:

• By product, handgun generated a revenue of USD 645.5 million in 2018 owing to its lightweight features, which is preferred by all age groups. Rifle is projected to register a CAGR of 7.9% from 2019 to 2025 as a result of increased accuracy and shooting speed

• Offline channel of airsoft guns market generated a revenue of USD 1.3 billion in 2018. The online segment is expand at a CAGR of 8.2% from 2019 to 2025

• North America generated a revenue of USD 601.1 million in 2018 due to presence of a large number of adventure sports enthusiasts in U.S.

 Table of Contents

Chapter 1. Methodology and Scope
                    1.1. Market Segmentation & Scope
                    1.2. Market Definition
                    1.3. Information Procurement
                        1.3.1. Purchased Database
                        1.3.2. GVR's Internal Database
                        1.3.3. Secondary Sources & Third-Party Perspectives
                        1.3.4. Primary Research
                    1.4. Information Analysis 
                        1.4.1. Data Analysis Models
                    1.5. Market Formulation & Data Visualization
                    1.6. Data Validation & Publishing
Chapter 2. Executive Summary
                    2.1. Market Outlook
                    2.2. Segmental Outlook
                    2.3. Competitive Insights
Chapter 3. Airsoft Guns Market Variables, Trends & Scope
                    3.1. Market Introduction
                    3.2. Penetration & Growth Prospect Mapping
                    3.3. Industry Value Chain Analysis
                        3.3.1. Sales/Retail Channel Analysis
                        3.3.2. Profit Margin Analysis
                    3.4. Market Dynamics
                        3.4.1. Market Driver Analysis
                        3.4.2. Market Restraint Analysis
                        3.4.3. Industry Challenges
                        3.4.4. Industry Opportunities
                    3.5. Business Environment Analysis
                        3.5.1. Industry Analysis - Porter's
                            3.5.1.1. Supplier Power
                            3.5.1.2. Buyer Power
                            3.5.1.3. Substitution Threat
                            3.5.1.4. Threat from New Entrant 
                            3.5.1.5. Competitive Rivalry
                    3.6. Roadmap of Airsoft Guns Market
                    3.7. Market Entry Strategies 
Chapter 4. Consumer Behavior Analysis
                    4.1. Consumer Trends and Preferences
                    4.2. Factors Affecting Buying Decision 
                    4.3. Consumer Product Adoption 
                    4.4. Observations & Recommendations
Chapter 5. Airsoft Guns Market: Product Estimates & Trend Analysis
                    5.1. Product Movement Analysis & Market Share, 2018 & 2025
                    5.2. Handgun
                        5.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                    5.3. Rifle
                        5.3.1. Market estimates and forecast, 2015 - 2025 (USD Million) 
                    5.4. Shotgun
                        5.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                    5.5. Muzzle Loading
                        5.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
Chapter 6. Airsoft Guns Market: Distribution Channel Estimates & Trend Analysis
                    6.1. Distribution Channel Movement Analysis & Market Share, 2018 & 2025
                    6.2. Online
                        6.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                    6.3. Offline
                        6.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
Chapter 7. Airsoft Guns Market: Regional Estimates & Trend Analysis
                    7.1. Regional Movement Analysis & Market Share, 2018 & 2025
                    7.2. North America
                        7.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        7.2.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                        7.2.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        7.2.4. U.S.
                            7.2.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.2.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                            7.2.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                    7.3. Europe
                        7.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        7.3.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                        7.3.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        7.3.4. U.K.
                            7.3.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.3.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                            7.3.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        7.3.5. Germany
                            7.3.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.3.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                            7.3.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                    7.4. Asia Pacific
                        7.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        7.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                        7.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        7.4.4. China 
                            7.4.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.4.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                            7.4.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        7.4.5. Japan
                            7.4.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.4.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                            7.4.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                    7.5. Central & South America
                        7.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        7.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                        7.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        7.5.4. Brazil
                            7.5.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.5.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                            7.5.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                    7.6. Middle East & Africa (MEA)
                        7.6.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        7.6.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                        7.6.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        7.6.4. South Africa
                            7.6.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.6.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                            7.6.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
Chapter 8. Competitive Landscape
                    8.1. Key global players, recent developments & their impact on the industry
                    8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
                    8.3. Vendor Landscape
                        8.3.1. Key company market share analysis, 2018
Chapter 9. Company Profiles
                    9.1. VALKEN SPORTS
                        9.1.1. Company Overview
                        9.1.2. Financial Performance
                        9.1.3. Product Benchmarking
                        9.1.4. Strategic Initiatives
                    9.2. Colt's Manufacturing Company
                        9.2.1. Company Overview
                        9.2.2. Financial Performance
                        9.2.3. Product Benchmarking
                        9.2.4. Strategic Initiatives
                    9.3. ICS Airsoft, Inc.
                        9.3.1. Company Overview
                        9.3.2. Financial Performance
                        9.3.3. Product Benchmarking
                        9.3.4. Strategic Initiatives
                    9.4. Crosman Corporation
                        9.4.1. Company Overview
                        9.4.2. Financial Performance
                        9.4.3. Product Benchmarking
                        9.4.4. Strategic Initiatives
                    9.5. Lancer Tactical
                        9.5.1. Company Overview
                        9.5.2. Financial Performance
                        9.5.3. Product Benchmarking
                        9.5.4. Strategic Initiatives
                    9.6. Kriss USA
                        9.6.1. Company Overview
                        9.6.2. Financial Performance
                        9.6.3. Product Benchmarking
                        9.6.4. Strategic Initiatives
                    9.7. G&G ARMAMENT TAIWAN LTD
                        9.7.1. Company Overview
                        9.7.2. Financial Performance
                        9.7.3. Product Benchmarking
                        9.7.4. Strategic Initiatives
                    9.8. Ballistic Breakthru Gunnery Corporation
                        9.8.1. Company Overview
                        9.8.2. Financial Performance
                        9.8.3. Product Benchmarking
                        9.8.4. Strategic Initiatives
                    9.9. A&K Airsoft
                        9.9.1. Company Overview
                        9.9.2. Financial Performance
                        9.9.3. Product Benchmarking
                        9.9.4. Strategic Initiatives
                    9.10. Tokyo Marui
                        9.10.1. Company Overview
                        9.10.2. Financial Performance
                        9.10.3. Product Benchmarking
                        9.10.4. Strategic Initiatives

List of Tables

1. Airsoft Guns - Key market driver analysis
2. Airsoft Guns - Key market restraint analysis
3. Global airsoft handgun market estimates and forecast, 2015 - 2025 (USD Million)
4. Global airsoft rifle market estimates and forecast, 2015 - 2025 (USD Million)
5. Global airsoft shotgun market estimates and forecast, 2015 - 2025 (USD Million)
6. Global airsoft muzzle loading guns market estimates and forecast, 2015 - 2025 (USD Million)
7. Global airsoft guns market estimates and forecast from online channels, 2015 - 2025 (USD Million)
8. Global airsoft guns market estimates and forecast from offline channels, 2015 - 2025 (USD Million)
9. North America airsoft guns market estimates and forecast, 2015 - 2025 (USD Million)
10. North America airsoft guns market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
11. North America airsoft guns market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million) 
12. U.S. airsoft guns market estimates and forecast, 2015 - 2025 (USD Million)
13. U.S. airsoft guns market revenue estimates and forecast by product, 2015 - 2025 (USD Million) 
14. U.S. airsoft guns market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
15. Europe airsoft guns market estimates and forecast, 2015 - 2025 (USD Million)
16. Europe airsoft guns market revenue estimates and forecast by product, 2015 - 2025 (USD Million) 
17. Europe airsoft guns market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
18. U.K. airsoft guns market estimates and forecast, 2015 - 2025 (USD Million)
19. U.K. airsoft guns market revenue estimates and forecast by product, 2015 - 2025 (USD Million) 
20. U.K. airsoft guns market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
21. Germany airsoft guns market estimates and forecast, 2015 - 2025 (USD Million)
22. Germany airsoft guns market revenue estimates and forecast by product, 2015 - 2025 (USD Million) 
23. Germany airsoft guns market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
24. Asia Pacific airsoft guns market estimates and forecast, 2015 - 2025 (USD Million)
25. Asia Pacific airsoft guns market revenue estimates and forecast by product, 2015 - 2025 (USD Million) 
26. Asia Pacific airsoft guns market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
27. China airsoft guns market estimates and forecast, 2015 - 2025 (USD Million)
28. China airsoft guns market revenue estimates and forecast by product, 2015 - 2025 (USD Million) 
29. China airsoft guns market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
30. Japan airsoft guns market estimates and forecast, 2015 - 2025 (USD Million)
31. Japan airsoft guns market revenue estimates and forecast by product, 2015 - 2025 (USD Million) 
32. Japan airsoft guns market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
33. Central & South America airsoft guns market estimates and forecast, 2015 - 2025 (USD Million)
34. Central & South America airsoft guns market revenue estimates and forecast by product, 2015 - 2025 (USD Million) 
35. Central & South America airsoft guns market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
36. Brazil airsoft guns market estimates and forecast, 2015 - 2025 (USD Million)
37. Brazil airsoft guns market revenue estimates and forecast by product, 2015 - 2025 (USD Million) 
38. Brazil airsoft guns market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
39. Middle East and Africa airsoft guns market estimates and forecast, 2015 - 2025 (USD Million)
40. Middle East and Africa airsoft guns market revenue estimates and forecast by product, 2015 - 2025 (USD Million) 
41. Middle East and Africa airsoft guns market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
42. South Africa airsoft guns market estimates and forecast, 2015 - 2025 (USD Million)
43. South Africa airsoft guns market revenue estimates and forecast by product, 2015 - 2025 (USD Million) 
44. South Africa airsoft guns market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
45. Vendor landscape

List of Figures

1. Airsoft Guns market snapshot 
2. Airsoft Guns market segmentation & scope
3. Airsoft Guns market penetration & growth prospect mapping
4. Airsoft Guns value chain analysis
5. Airsoft Guns market dynamics
6. Airsoft Guns market Porter's analysis 
7. Airsoft Guns market: Product movement analysis 
8. Airsoft Guns market: Distribution Channel movement analysis 
9. Airsoft Guns market: Regional movement analysis