Agricultural Biotechnology Market Size, Share & Trends Analysis Report By Application (Vaccine, Flower Culturing, Biofuels), Organism (Plants, Animals, Microbes), By Region And Segment Forecasts, 2019 - 2025

Published: Nov, 2019 | Pages: 149 | Publisher: Grand View Research
Industry: Biotechnology | Report Format: Electronic (PDF)

The global agricultural biotechnology market size is expected to reach USD 161.45 billion by 2025 growing at a CAGR of 7.07%, according to a new report by Grand View Research, Inc. Advent of unique genetic resources and genome modification tools is anticipated to enhance understanding of plant biology over the coming years. Additionally, a rise in demand for biofuel owing to depletion of conventional fuel is further projected to propel the market growth.

Penetration of genetic engineering tools has been recognized as a solution to overcome the pitfalls of conventional vaccine production. Genetically engineered vaccines have the potential of transforming the vaccine development scenario in the future. These products are continuously assessed by vaccine developing companies to understand the significance of recombinant vaccines in clinical as well as economical aspects which has made significant contributions to the revenue generated by vaccine development application segment in 2018.

Development of transgenic livestock is expected to immensely impact the improvement of nutrition, human health, animal welfare, reducing diseased livestock, and enhancing environmental protection. Moreover, genetic modification carried out in stem cells, livestock, and others are attributed to result in high-quality food and more yield from livestock. Some of the frequently adopted techniques for the development of transgenic animals include recombinant retroviruses, pronuclear Injection, sperm-mediated DNA transfer, embryonic stem cells, germ cell transplantation, and nuclear transfer "Cloning".

Further key findings from the study suggest:

• Transgenic crops & animals segment accounted for the highest revenue generated in 2018 and is anticipated to maintain this trend throughout the forecast period

• Vaccine development segment is set to grow at the fastest pace from 2019-2025

• Agricultural biotechnology for plants has dominated with respect to market share and is projected to maintain its dominance throughout the forecast period

• Agricultural biotechnology for animals is the fastest growing organism type segment from 2019-2025

• North America is the leading regional market due to the high penetration of novel biotechnology tools

• In addition, a number of public-private partnerships has grown significantly in this region. These initiatives allow the development and maintenance of public infrastructure, agriculture, and healthcare programs in North America

• Asia Pacific is projected to be the fastest-growing regional market owing to supportive climatic conditions in different countries, which allows multiple growing seasons in a single year

• A robust network of local agricultural biotechnology manufacturers has significantly contributed to the revenue generated by Asia Pacific

• Some of the key participants in agricultural biotechnology market are KWS SAAT SE & Co. KGaA, Corteva, MITSUI & CO., LTD, Evogene Ltd., Valent BioSciences LLC, and Bayer AG among others

 Table of Contents

Chapter 1 Executive Summary
                   1.1 Market Snapshot
Chapter 2 Research Methodology
                   2.1 Information Procurement
                   2.2 Information or Data Analysis
                   2.3 Market Formulation & Validation
Chapter 3 Agricultural Biotechnology Market Variables, Trends & Scope
                   3.1 Market Segmentation & Scope
                        3.1.1 Market driver analysis
                             3.1.1.1 Growth in adoption of genetically modified/biotech crops
                             3.1.1.2 Increase in biotech crop area
                             3.1.1.3 Technological advancements
                        3.1.2 Market restraint analysis
                             3.1.2.1 Lengthy development process
                             3.1.2.2 Risks pertaining to the usage of genetically modified food
                   3.2 Penetration & Growth Prospect Mapping for Application, 2018
                   3.3 Global Agricultural Biotechnology Market-Swot Analysis, By Factor (Political & Legal, Economic, and Technological)
                   3.4 Industry Analysis - Porter's
Chapter 4 Agricultural Biotechnology Market Categorization: Application Estimates & Trend Analysis
                   4.1 Agricultural Biotechnology Market: Application Movement Analysis
                   4.2 Vaccine Development
                        4.2.1 Agricultural biotechnology market for vaccine development, 2014 - 2025 (USD Billion)
                   4.3 Transgenic Crops & Animals
                        4.3.1 Agricultural biotechnology market for transgenic crops & animals, 2014 - 2025 (USD Billion)
                   4.4 Antibiotic Development
                        4.4.1 Agricultural biotechnology market for antibiotic development, 2014 - 2025 (USD Billion)
                   4.5 Nutritional Supplements
                        4.5.1 Agricultural biotechnology market for nutritional supplements, 2014 - 2025 (USD Billion)
                   4.6 Flower Culturing
                        4.6.1 Agricultural biotechnology market for flower culturing, 2014 - 2025 (USD Billion)
                   4.7 Biofuels
                        4.7.1 Agricultural biotechnology market for biofuels, 2014 - 2025 (USD Billion)
Chapter 5 Agricultural Biotechnology Market Categorization: Organism Estimates & Trend Analysis
                   5.1 Agricultural Biotechnology Market: Organism Movement Analysis
                   5.2 Plants
                        5.2.1 Plant-based agricultural biotechnology market, 2014 - 2025 (USD Billion)
                        5.2.2 Conventional techniques
                             5.2.2.1 Plant-based agricultural biotechnology market for conventional techniques, 2014 - 2025 (USD Billion)
                        5.2.3 Established Techniques Of Genetic Modification (ETGM)
                             5.2.3.1 Plant-based agricultural biotechnology market for ETGM, 2014 - 2025 (USD Billion)
                        5.2.4 New Breeding Techniques (NBT)
                             5.2.4.1 Plant-based agricultural biotechnology market for NBT, 2014 - 2025 (USD Billion)
                   5.3 Comparative Analysis: New Breeding Techniques Vs Conventional Breeding Techniques
                   5.4 Animals
                        5.4.1 Animal-based agricultural biotechnology market, 2014 - 2025 (USD Billion)
                        5.4.2 Conventional techniques
                             5.4.2.1 Animal-based agricultural biotechnology market for conventional techniques, 2014 - 2025 (USD Billion)
                        5.4.3 Established Techniques of Genetic Modification (ETGM)
                             5.4.3.1 Animal-based agricultural biotechnology market for ETGM, 2014 - 2025 (USD Billion)
                        5.4.4 New Breeding Techniques (NBT)
                             5.4.4.1 Animal-based agricultural biotechnology market for NBT, 2014 - 2025 (USD Billion)
                   5.5 Microbes
                        5.5.1 Microbe-based agricultural biotechnology market, 2014 - 2025 (USD Billion)
                        5.5.2 Conventional techniques
                             5.5.2.1 Microbe-based agricultural biotechnology market for conventional techniques, 2014 - 2025 (USD Billion)
                        5.5.3 Established Techniques of Genetic Modification (ETGM)
                             5.5.3.1 Microbe-based agricultural biotechnology market for ETGM, 2014 - 2025 (USD Billion)
                        5.5.4 New Breeding Techniques (NBT)
                             5.5.4.1 Microbe-based agricultural biotechnology market for NBT, 2014 - 2025 (USD Billion)
Chapter 6 Agricultural Biotechnology Market Categorization: Regional Estimates & Trend Analysis by Application and Organism
                   6.1 North America
                        6.1.1 North America agricultural biotechnology market, 2014 - 2025 (USD Billion)
                        6.1.2 U.S.
                             6.1.2.1 U.S. agricultural biotechnology market, 2014 - 2025 (USD Billion)
                        6.1.3 Canada
                             6.1.3.1 Canada agricultural biotechnology market, 2014 - 2025 (USD Billion)
                   6.2 Europe
                        6.2.1 Europe agricultural biotechnology market, 2014 - 2025 (USD Billion)
                        6.2.2 UK
                             6.2.2.1 UK agricultural biotechnology market, 2014 - 2025 (USD Billion)
                        6.2.3 Germany
                             6.2.3.1 Germany agricultural biotechnology market, 2014 - 2025 (USD Billion)
                   6.3 Asia Pacific
                        6.3.1 Asia Pacific agricultural biotechnology market, 2014 - 2025 (USD Billion)
                        6.3.2 Japan
                             6.3.2.1 Japan agricultural biotechnology market, 2014 - 2025 (USD Billion)
                        6.3.3 China
                             6.3.3.1 China agricultural biotechnology market, 2014 - 2025 (USD Billion)
                   6.4 Latin America
                        6.4.1 Latin America agricultural biotechnology market, 2014 - 2025 (USD Billion)
                        6.4.2 Brazil
                             6.4.2.1 Brazil agricultural biotechnology market, 2014 - 2025 (USD Billion)
                   6.5 Middle East & Africa
                        6.5.1 Middle East & Africa agricultural biotechnology market, 2014 - 2025 (USD Billion)
                        6.5.2 South Africa
                             6.5.2.1 South Africa agricultural biotechnology market, 2014 - 2025 (USD Billion)
Chapter 7 Competitive Landscape
                   7.1 Strategy Framework
                   7.2 Market Participation Categorization
                   7.3 Company Profiles
                        7.3.1 KWS SAAT SE & Co. KGaA
                             7.3.1.1 Company overview
                             7.3.1.2 Financial performance
                             7.3.1.3 Product benchmarking
                             7.3.1.4 Strategic initiatives
                        7.3.2 ChemChina
                             7.3.2.1 Company overview
                             7.3.2.2 Syngenta
                                  7.3.2.2.1 Company overview
                             7.3.2.3 Financial performance
                             7.3.2.4 Product benchmarking
                             7.3.2.5 Strategic initiatives
                        7.3.3 Corteva
                             7.3.3.1 Company overview
                             7.3.3.2 Product benchmarking
                             7.3.3.3 Strategic initiatives
                        7.3.4 Limagrain
                             7.3.4.1 Company overview
                             7.3.4.2 VILMORIN & CIE
                                  7.3.4.2.1 Company overview
                             7.3.4.3 Financial performance
                             7.3.4.4 Product benchmarking
                             7.3.4.5 Strategic initiatives
                        7.3.5 MITSUI & CO., LTD.
                             7.3.5.1 Company overview
                             7.3.5.2 Certis USA
                                  7.3.5.2.1 Company overview
                             7.3.5.3 Financial performance
                             7.3.5.4 Product benchmarking
                             7.3.5.5 Strategic initiatives
                        7.3.6 Evogene Ltd.
                             7.3.6.1 Company overview
                             7.3.6.2 Financial performance
                             7.3.6.3 Product benchmarking
                             7.3.6.4 Strategic initiatives
                        7.3.7 Bayer AG
                             7.3.7.1 Company overview
                             7.3.7.2 Monsanto Company
                                  7.3.7.2.1 Company overview
                             7.3.7.3 Financial performance
                             7.3.7.4 Product benchmarking
                             7.3.7.5 Strategic initiatives
                        7.3.8 Valent BioSciences LLC
                             7.3.8.1 Company overview
                             7.3.8.2 Product benchmarking
                             7.3.8.3 Strategic initiatives
                        7.3.9 Nufarm
                             7.3.9.1 Company overview
                             7.3.9.2 Financial performance
                             7.3.9.3 Product benchmarking
                             7.3.9.4 Strategic initiatives
                        7.3.10 Marrone Bio Innovations
                             7.3.10.1 Company overview
                             7.3.10.2 Financial performance
                             7.3.10.3 Product benchmarking
                             7.3.10.4 Strategic initiatives
                        7.3.11 Performance Plants Inc.
                             7.3.11.1 Company overview
                             7.3.11.2 Product benchmarking
                             7.3.11.3 Strategic initiatives
                        7.3.12 ADAMA Ltd
                             7.3.12.1 Company overview
                             7.3.12.2 Financial performance
                             7.3.12.3 Product benchmarking
                             7.3.12.4 Strategic initiatives

List of Tables

TABLE 1 Commercial plant-based nutritional supplements available in the market
TABLE 2 Main energy crops utilized for biofuel production across the globe
TABLE 3 North America agricultural biotechnology market, by applications, 2014 - 2025 (USD Billion)
TABLE 4 North America agricultural biotechnology market, by organism, 2014 - 2025 (USD Billion)
TABLE 5 North America plant agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 6 North America animal agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 7 North America microbial agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 8 U.S. agricultural biotechnology market, by applications, 2014 - 2025 (USD Billion)
TABLE 9 U.S. agricultural biotechnology market, by organism, 2014 - 2025 (USD Billion)
TABLE 10 U.S. plant agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 11 U.S. animal agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 12 U.S. microbial agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 13 Canada agricultural biotechnology market, by applications, 2014 - 2025 (USD Billion)
TABLE 14 Canada agricultural biotechnology market, by organism, 2014 - 2025 (USD Billion)
TABLE 15 Canada plant agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 16 Canada animal agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 17 Canada microbial agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 18 Europe agricultural biotechnology market, by applications, 2014 - 2025 (USD Billion)
TABLE 19 Europe agricultural biotechnology market, by organism, 2014 - 2025 (USD Billion)
TABLE 20 Europe plant agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 21 Europe animal agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 22 Europe microbial agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 23 UK agricultural biotechnology market, by applications, 2014 - 2025 (USD Billion)
TABLE 24 UK agricultural biotechnology market, by organism, 2014 - 2025 (USD Billion)
TABLE 25 UK plant agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 26 UK animal agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 27 UK microbial agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 28 Germany agricultural biotechnology market, by applications, 2014 - 2025 (USD Billion)
TABLE 29 Germany agricultural biotechnology market, by organism, 2014 - 2025 (USD Billion)
TABLE 30 Germany plant agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 31 Germany animal agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 32 Germany microbial agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 33 Key crops, by area
TABLE 34 Area of biotech crops in Asia Pacific region, 2016 and 2017, by country (Million hectares)
TABLE 35 Asia Pacific agricultural biotechnology market, by applications, 2014 - 2025 (USD Billion)
TABLE 36 Asia Pacific agricultural biotechnology market, by organism, 2014 - 2025 (USD Billion)
TABLE 37 Asia Pacific plant agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 38 Asia Pacific animal agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 39 Asia Pacific microbial agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 40 Japan agricultural biotechnology market, by applications, 2014 - 2025 (USD Billion)
TABLE 41 Japan agricultural biotechnology market, by organism, 2014 - 2025 (USD Billion)
TABLE 42 Japan plant agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 43 Japan animal agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 44 Japan microbial agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 45 Area of Biotech Papaya Planted in China, 2017 (Hectares)
TABLE 46 China agricultural biotechnology market, by applications, 2014 - 2025 (USD Billion)
TABLE 47 China agricultural biotechnology market, by organism, 2014 - 2025 (USD Billion)
TABLE 48 China plant agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 49 China animal agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 50 China microbial agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 51 Area of biotech crops in Latin America, 2016 and 2017, by country (Million hectares)
TABLE 52 Latin America agricultural biotechnology market, by applications, 2014 - 2025 (USD Billion)
TABLE 53 Latin America agricultural biotechnology market, by organism, 2014 - 2025 (USD Billion)
TABLE 54 Latin America plant agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 55 Latin America animal agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 56 Latin America microbial agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 57 Brazil agricultural biotechnology market, by applications, 2014 - 2025 (USD Billion)
TABLE 58 Brazil agricultural biotechnology market, by organism, 2014 - 2025 (USD Billion)
TABLE 59 Brazil plant agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 60 Brazil animal agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 61 Brazil microbial agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 62 Middle East & Africa agricultural biotechnology market, by applications, 2014 - 2025 (USD Billion)
TABLE 63 Middle East & Africa agricultural biotechnology market, by organism, 2014 - 2025 (USD Billion)
TABLE 64 Middle East & Africa plant agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 65 Middle East & Africa animal agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 66 Middle East & Africa microbial agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 67 South Africa agricultural biotechnology market, by applications, 2014 - 2025 (USD Billion)
TABLE 68 South Africa agricultural biotechnology market, by organism, 2014 - 2025 (USD Billion)
TABLE 69 South Africa plant agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 70 South Africa animal agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)
TABLE 71 South Africa microbial agricultural biotechnology market, by techniques, 2014 - 2025 (USD Billion)

List of Figures

FIG. 1 Market summary
FIG. 2 Market research process
FIG. 3 Information procurement
FIG. 4 Primary research pattern
FIG. 5 Market research approaches
FIG. 6 Value chain-based sizing & forecasting
FIG. 7 QFD modelling for market share assessment
FIG. 8 Market trends & outlook
FIG. 9 Market segmentation & scope
FIG. 10 Market driver relevance analysis (Current & future impact)
FIG. 11 Global adoption rates (%) for principal biotech crops, 2017
FIG. 12 Adoption of GM crops by region (millions of hectares)
FIG. 13 Global impact of biotech crop adoption in 2014
FIG. 14 Trait enhancement in plants & crops through recombinant DNA technology
FIG. 15 Global area of biotech crops, 1996 to 2017 (millions of hectares)
FIG. 16 Global area of biotech crops, 2016 and 2017, by region (Million hectares)
FIG. 17 Top 10 countries by area of biotech crops, 2017 (Million hectares)
FIG. 18 Market restraint relevance analysis (Current & future impact)
FIG. 19 Side effects of GM foods
FIG. 20 Penetration & growth prospect mapping for application, 2018
FIG. 21 SWOT analysis, by factor (Political & legal, economic, and technological)
FIG. 22 Porter's Five Forces Analysis
FIG. 23 Agricultural biotechnology market: Application outlook key takeaways
FIG. 24 Agricultural biotechnology market: Application movement analysis
FIG. 25 Agricultural biotechnology market for vaccine development, 2014 - 2025 (USD Billion)
FIG. 26 Agricultural biotechnology market for transgenic crops & animals, 2014 - 2025 (USD Billion)
FIG. 27 Agricultural biotechnology market for antibiotic development, 2014 - 2025 (USD Billion)
FIG. 28 Agricultural biotechnology market for nutritional supplements, 2014 - 2025 (USD Billion)
FIG. 29 Agricultural biotechnology market for flower culturing, 2014 - 2025 (USD Billion)
FIG. 30 Agricultural biotechnology market for biofuels, 2014 - 2025 (USD Billion)
FIG. 31 Agricultural biotechnology market: Organism outlook key takeaways
FIG. 32 Agricultural biotechnology market: Organism movement analysis
FIG. 33 Plant-based agricultural biotechnology market, 2014 - 2025 (USD Billion)
FIG. 34 Plant-based agricultural biotechnology market for conventional techniques, 2014 - 2025 (USD Billion)
FIG. 35 Plant-based agricultural biotechnology market for ETGM, 2014 - 2025 (USD Billion)
FIG. 36 Plant-based agricultural biotechnology market for NBT, 2014 - 2025 (USD Billion)
FIG. 37 New Breeding Techniques Vs Conventional Breeding Techniques: Legend/Definitions
FIG. 38 New Breeding Techniques Vs Conventional Breeding Techniques: Plants
FIG. 39 New Breeding Techniques Vs Conventional Breeding Techniques: Plants (Continued)
FIG. 40 Animal-based agricultural biotechnology market, 2014 - 2025 (USD Billion)
FIG. 41 Animal-based agricultural biotechnology market for conventional techniques, 2014 - 2025 (USD Billion)
FIG. 42 Animal-based agricultural biotechnology market for ETGM, 2014 - 2025 (USD Billion)
FIG. 43 Animal-based agricultural biotechnology market for NBT, 2014 - 2025 (USD Billion)
FIG. 44 New Breeding Techniques Vs Conventional Breeding Techniques: Animals
FIG. 45 New Breeding Techniques Vs Conventional Breeding Techniques: Animals (Continued)
FIG. 46 Microbe-based agricultural biotechnology market, 2014 - 2025 (USD Billion)
FIG. 47 Microbe-based agricultural biotechnology market for conventional techniques, 2014 - 2025 (USD Billion)
FIG. 48 Microbe-based agricultural biotechnology market for ETGM, 2014 - 2025 (USD Billion)
FIG. 49 Microbe-based agricultural biotechnology market for NBT, 2014 - 2025 (USD Billion)
FIG. 50 New Breeding Techniques Vs Conventional Breeding Techniques: Microbes
FIG. 51 New Breeding Techniques Vs Conventional Breeding Techniques: Microbes (Continued)
FIG. 52 Agricultural biotechnology market: Regional outlook key takeaways
FIG. 53 Agricultural biotechnology market: Regional movement analysis
FIG. 54 North America agricultural biotechnology market, 2014 - 2025 (USD Billion)
FIG. 55 Distribution infrastructure in the U.S.
FIG. 56 U.S. agricultural biotechnology market, 2014 - 2025 (USD Billion)
FIG. 57 Canada agricultural biotechnology market, 2014 - 2025 (USD Billion)
FIG. 58 Europe agricultural biotechnology market, 2014 - 2025 (USD Billion)
FIG. 59 UK agricultural biotechnology market, 2014 - 2025 (USD Billion)
FIG. 60 Germany agricultural biotechnology market, 2014 - 2025 (USD Billion)
FIG. 61 Asia Pacific agricultural biotechnology market, 2014 - 2025 (USD Billion)
FIG. 62 Japan agricultural biotechnology market, 2014 - 2025 (USD Billion)
FIG. 63 Adoption rates (%) for principal biotech crops in China, 2017
FIG. 64 China agricultural biotechnology market, 2014 - 2025 (USD Billion)
FIG. 65 Latin America agricultural biotechnology market, 2014 - 2025 (USD Billion)
FIG. 66 Biotech crops planted in Brazil, 2017
FIG. 67 Adoption rates (%) for principal biotech crops in Brazil, 2017
FIG. 68 Brazil agricultural biotechnology market, 2014 - 2025 (USD Billion)
FIG. 69 Middle East & Africa agricultural biotechnology market, 2014 - 2025 (USD Billion)
FIG. 70 Biotech crops planted in South Africa, 2017
FIG. 71 South Africa agricultural biotechnology market, 2014 - 2025 (USD Billion)
FIG. 72 Strategy framework
FIG. 73 Participant categorization