Toll Free: 1-888-928-9744
Toll Free: 1-888-928-9744
Published: Oct, 2016 | Pages:
40 | Publisher: The Business Research Company
Industry: Business Services | Report Format: Electronic (PDF)
The advertising, public relations, and related services market comprise establishments offering services for planning, developing, creating and managing advertisement and promotional activities. The Advertising, Public relations, And Related Services Global Market Briefing provides strategists, marketers and senior management with the critical information they need to assess the global advertising, public relations, and related services. Description • The advertising, public relations, and related services Global Market Briefing Report from The Business Research Company covers market characteristics, size and growth, segmentation, regional breakdowns, competitive landscape, market shares, trends and strategies for this market. • The market characteristics section of the report defines and explains the market. • The market size section gives the advertising, public relations, and related services market revenues, covering both the historic growth of the market and forecasting the future. • Drivers and restraints looks at the external factors supporting and controlling the growth of the market. • Market segmentations break down the key sub sectors which make up the market. The regional breakdowns section gives the size of the market geographically. • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in the last three years are identified. • The trends and strategies section highlights the likely future developments in the advertising, public relations, and related services market and suggests approaches. Scope • Markets Covered: Advertising Agencies, Promotional Products, Public Relations, Direct Mail Advertising, Billboard and Outdoor Advertising, Media Buying Agencies, Media Representative Firms and Print Advertising Distribution. • Companies Mentioned: Omnicom Group, WPP, Publicis Groupe, Interpublic, Dentsu • Geographic scope: Americas, Europe, Asia, Middle East and Africa, Oceania. • Time series: Five years historic and forecast. • Data: Market value in $ billions. • Data segmentations: Regional breakdowns, market share of competitors, key sub segments. • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes. Reasons to Purchase • Get up to date information available on the advertising, public relations, and related services market globally. • Identify growth segments and opportunities. • Facilitate decision making on the basis of historic and forecast data and understand the drivers and restraints on the market. • Develop strategies based on likely future developments. • Gain a global perspective on the development of the market.
Table of Content Advertising, Public Relations, And Related Services Market Characteristics 5 Advertising, Public Relations, And Related Services Market Historic Growth 6 Drivers of the Market 7 Restraints on the Market 7 Advertising, Public Relations, And Related Services Market Forecast 9 Drivers of the Market 10 Restraints on the Market 10 Advertising, Public Relations and Related Services Compared With Other Segments Of General Professional Services 12 Global General Professional Services Market, Split By Segments, 2015, $ Billion 12 Architectural, Engineering Consultants and Other Related Services 13 Management Consulting Services 13 Advertising, Public Relations and Related Services 13 Scientific Research & Development Services 13 Environmental Consulting Services 13 Global General Professional Services Market, Historic and Forecast, By Segment, 2011 – 2019 14 Advertising, Public Relations and Related Services Market Regional and Country Comparison 15 Global Advertising, Public Relations and Related Services Market, Split By Region, 2015 15 Global Advertising, Public Relations and Related Services Market, Historic and Forecast Growth Rate, By Region, 2011-2019 17 Global Advertising, Public Relations and Related Services Market, Split By Country, 2015 18 Global Advertising, Public Relations and Related Services Market, Historic and Forecast Growth Rate, Split By Country, 2011-2019 20 Advertising, Public Relations, And Related Services Market Segmentation 22 Advertising, Public Relations, And Related Services Market Size, Split By Segments, 2015, $ Billion 22 Advertising Agencies 23 Promotional Products 23 Print Advertising Distribution 23 Advertising, Public Relations, And Related Services Market Competitors 24 Omnicom Group 25 WPP 26 Publicis Groupe 27 Interpublic 27 Dentsu 28 Advertising, Public Relations, And Related Services Market Key Mergers and Acquisitions 29 Advertising, Public Relations, And Related Services Market Trends and Strategies 30 Occasion Based Marketing 30 Innovations In Billboard Advertising 30 Increased Adoption Of Digital Advertisements 30 Professional Services Appendix 32 Accounting Services 32 Design, Research, Promotional And Consulting Services 32 Architectural, Engineering, And Related Services 32 Specialized Design Services 33 Management Consulting Services 34 Environmental Consulting Services 35 Scientific Research And Development Services 35 Advertising, Public Relations, And Related Services 36 Market Research And Other General Professional Services 36 Photographic Services 37 Legal Services 37 Research Methodology 38 Abbreviations 38 Currencies 38 Research Inquiries 38 The Business Research Company 38
List of Tables Table 1: Global Advertising, Public Relations, And Related Services Market Historic Market Size, 2011 – 2015, $ Billion 6 Table 2: Global Advertising, Public Relations, And Related Services Market Forecast Market Size, 2015 – 2019, $ Billion 9 Table 3: Global Professional Services Market, Split By Segments, 2015, $ Billion 13 Table 4: Global Advertising, Public Relations and Related Services Market, Split By Region, 2015, $ Billion 16 Table 5: Global Advertising, Public Relations and Related Services Market, Historic and Forecast Growth Rate, By Region, 2011 – 2019 17 Table 6: Global Advertising, Public Relations and Related Services Market, Split By Country, 2015, $ Billion 19 Table 7: Global Advertising, Public Relations and Related Services Market, Historic and Forecast Growth Rate, Split By Country, 2011 – 2019 20 Table 8: Global Advertising, Public Relations, And Related Services Market, Split By Segments, 2015, $ Billion 23 Table 9: Global Advertising, Public Relations, And Related Services Market, Key Competitor Market Shares, 2015, Percentage (%) 25 List of Figures Figure 1: Global Advertising, Public Relations, And Related Services Market Historic Market Size, 2011 – 2015, $ Billion 6 Figure 2: Global Advertising, Public Relations, And Related Services Market Forecast Market Size, 2015 – 2019, $ Billion 9 Figure 3: Global General Professional Services Market, Split By Segments, 2015, $ Billion 12 Figure 4: Global General Professional Services Market, Historic and Forecast Growth Rate, By Segment, 2011 – 2019 14 Figure 5: Global Advertising, Public Relations and Related Services Market, Split By Region, 2015, $ Billion 15 Figure 6: Global Advertising, Public Relations and Related Services Market, Historic and Forecast Growth Rate, By Region, 2011 – 2019 17 Figure 7: Global Advertising, Public Relations and Related Services Market, Split By Country, 2015, $ Billion 18 Figure 8: Global Advertising, Public Relations and Related Services Market, Historic and Forecast Growth Rate, Split By Country, 2011 – 2019 20 Figure 9: Global Advertising, Public Relations, And Related Services Market, Split By Segments, 2015, $ Billion 22 Figure 10: Global Advertising, Public Relations, And Related Services Market, Key Competitor Market Shares, 2015, Percentage (%) 24
Speak to the report author to design an exclusive study to serve your research needs.
Your personal and confidential information is safe and secure.
