A Survey on Purchase Intentions and Behavior Patterns of Taiwanese Mobile Shoppers

Published: Jul, 2015 | Pages: 34 | Publisher: Market Intelligence & Consulting Institute
Industry: Telecommunications | Report Format: Electronic (PDF)

Online shopping sites have been contributing the lion's share of global e-commerce revenues. With the growing prevalence of mobile devices, mobile commerce is anticipated to gain more ground. As a result, several e-commerce retailers have stepped up efforts to get connected to mobile devices over the years. Shopping on mobile devices thus has become trendy and too important to be neglected. Based on a survey conducted by MIC (Market Intelligence & Consulting Institute) on Taiwanese mobile users, this report aims to identify intentions and behavior patterns of mobile users when making purchases on their own mobile devices, comprising mainly of smartphone and tablets. Also included are seven major findings about Taiwan's mobile shoppers.

 Table of Contents
1.Research Objective and Methodology

1.1 Objective

1.2 Methodology

2. Mobile Users' Willingness Towards Mobile Shopping

2.1 Purchase Intentions of Mobile Users

2.1.1 Past Experience vs. Future Intention of Mobile Shopping

2.1.2 Future Purchase Intentions of Mobile Users

2.1.3 Targeted and Potential Mobile Users

2.2 Favorable Factors for Mobile Shoppers

2.2.1 The Top 3 Favorable Mobile Shopping Factors

2.2.2 Analysis of Respondents' Top 3 Favorable Factors

2.3 Detrimental Factors for Mobile Shoppers

2.3.1 The Top 3 Detrimental Mobile Shopping Factors

2.3.2 Analysis of Respondents' Top 3 Detrimental Factors

2.4 Product Categories Most Intended for Mobile Users

2.4.1 The Top 5 Most Intended Product Categories

2.4.2 Analysis of Respondents' Top 5 Most Intended Product Categories

2.5 Preferred Features of Mobile Shopping Apps for Mobile Users

2.5.1 The Top 3 Preferred Mobile Shopping App Features

2.5.2 Analysis of Top 3 Preferred Mobile Shopping App Features

2.6 Why Mobile Users Download Shopping Apps While In-store

2.6.1 Reasons Mobile Users Download Shopping Apps While In-store

2.6.2 Analysis of Respondents Who Download Shopping Apps While In-store

3.Mobile Shopping Behavior Analaysis

3.1 Preferred Mobile Devices for Mobile Shoppers

3.1.1 Preferred Mobile Devices

3.1.2 Analysis of Respondents Who Do Mobile Shopping on Mobile Devices

3.2 Preferred Shopping Channels for Mobile Users

3.2.1 Shopping Channel Selection

3.2.2 Preferred Shopping Channels of Mobile Users

3.3 Preferred Shopping Time Slots for Mobile Users

3.3.1 Shopping Time Slots

3.3.2 Analysis of Respondents' Preferred Shopping Time Slots

3.4 Preferred Purchases on Mobile Devices

3.4.1 Top 5 Preferred Purchases on Mobile Devices

3.4.2 Analysis of Respondents' Preferred Purchases on Mobile Devices

3.5 Average Monthly Disposable Incomes for Mobile Shopper

3.5.1 Average Monthly Disposable Income Distribution

3.5.2 Average Monthly Disposable Incomes for Mobile Shopping: Gender and Age Differences

Conclusion

4.1 Seven Major Findings about Mobile Shoppers

4.2 Future Mobile Commerce Bolstered by Mobile Users' Positive Stance towards Mobile Shopping

4.3 Users Who are Open But Yet to Have to Any Mobile Shopping Experience as Important Growth Driver

Appendix

Sample Structure

List of Tables

Table 1: Existing and Potential Mobile Shoppers

Table 2: Top 3 Favorable Factors of Mobile Purchases: Gender and Age Differences

Table 3: Top 3 Detrimental Factors for Mobile Shoppers: Gender and Age Differences

Table 4: Top 5 Most Intended Products for Mobile Users: Gender and Age Differences

Table 5: Top 3 Preferred Features of Mobile Shopping Apps for Mobile Users: Gender and Age Differences

Table 6: Reasons Why Mobile Users Download Shopping Apps While In-store: Gender and Age Differences

Table 7: Preferable Mobile Devices for Mobile Shopping: Gender and Age Differences

Table 8: Preferred Shopping Channels for Mobile Shoppers: Gender and Age Differences

Table 9: Preferred Shopping Time Slots for Mobile Shopping: Gender and Age Differences

Table 10: Top 3 Preferred Purchases on Mobile Devices: Gender and Age Differences

Table 11: Average Monthly Disposable Incomes for Mobile Shopping: Gender and Age Differences

List of Figures

Figure 1: Current Situation and Future Intentions of Respondents towards Mobile Shopping

Figure 2: Purchase Intentions of Mobile Users

Figure 3: Favorable Factors for Mobile Shoppers and Their Ratios

Figure 4: Detrimental Factors for Mobile Shoppers and Their Ratios

Figure 5: Product Categories Most Intended for Mobile Users and Their Ratios

Figure 6: Preferred Mobile Shopping App Features and Their Ratios

Figure 7: Reasons Mobile Users Download Shopping Apps While In-store and Their Ratios

Figure 8: Preferred Devices Used for Mobile Shopping and Their Ratios

Figure 9: Preferred Shopping Channels and Their Ratios

Figure 10: Preferred Shopping Time Slots for Mobile Shoppers

Figure 11: Preferred Purchases for Mobile Shoppers

Figure 12: Average Monthly Disposable Incomes for Mobile Shopping

Figure 13: Sample Structure: Gender, Living Area, and Smartphone Operating System