2013-2028 Report on Global Internet Advertising Market by Player, Region, Type, Application and Sales Channel

Published: Dec, 2019 | Pages: 122 | Publisher: MAResearch
Industry: ICT | Report Format: Electronic (PDF)

The global internet advertising market size is expected to retain a high CAGR throughout the forecast period. Increase in online spending and budgeting for ad video production have resulted in a high market growth. Digital disruption is causing e-commerce companies to become more specialized in their domain as new market entrants are making moves to enhance their ad revenues by undertaking a strategic approach to leverage their market position. Widened scope of E-commerce and digital platforms with customized ad features have made easy for online players to target audience and convert them into potential leads. In addition, use of AI and data analysis techniques and tools have offered E-commerce companies with immense amount of concrete data to support their ad objectives. This has further resulted into extrapolation of lucrative insights for consumer journey and drive ad intent for users.

The drivers to the Internet advertising market comprise increase in competition between social media channels, internet startups, and mobile platforms. Digital transformation from desktop to mobile-based experience for E-commerce has propelled a huge adoption of online marketing practices. In addition, the high penetration of smartphones with advanced operating system and user interface enables novel opportunities for customized advertising experience. Lead generation techniques have gained a huge momentum owing to the rise in number of online users. User engagement and customer analytic tools have empowered Internet marketing companies with a high rate of customer experience creating a positive impact on market growth. On contrary, fraudulent advertisements, misleading marketing concepts and deceptive practices have augmented the challenges for authentic online marketing techniques in the internet marketspace.

Based on type, the Internet advertising market has been segmented as mobile ads, search ads, classified ads, digital video ads, and others. Mobile ads have been at the forefront of Internet advertising space owing to increase in use of smartphones. High attention span of mobile users enables ad companies to display relevant ads for users based on their search queries. Digital video ads have gained the second leading position owing to increase in demand for short films to create brand awareness.

Based on applications, the Internet advertising market has been segmented as automotive, retail, financial services, consumer goods, telecom, and entertainment. Consumer goods dominate the application category due to awareness and daily updates in the retail segment. For instance, online grocery gained a high impetus in the past few years owing to high customer engagement via advertisement analytics. Entertainment is the second leading market due to presence of key players and enormous ad budgets. Celebrity endorsements are the major driver to boost the growth for entertainment category.

Based on region, the Internet advertising Industry has been segmented as North America, South America, Europe, Asia Pacific, Middle-East, and Africa. Asia Pacific market dominates the global scenario owing to high number of online users and presence of online startups. The regional markets have started adopting novel techniques for digital production and have resulted in creating organic growth for customer base via online advertisements. North America is one of the leading markets owing to rise in online spending and creation of unique content.

Some of the key players in Internet advertising market are Alphabet, Facebook, Yahoo, Microsoft, Tencent, Twitter, Alibaba, Baidu, Amazon, eBay, Soho, Pandora, and LinkedIn. The key players are adopting novel growth strategies such as strategic partnerships, significant spending on digital video production, and creativity for user engagement and experience. In addition, the key players are also focusing on search queries by users and their time spent with search engines.

The global Internet Advertising market was valued at $XX million in 2018, and MAResearch analysts predict the global market size will reach $XX million by the end of 2028, growing at a CAGR of XX% between 2018 and 2028.

This report provides detailed historical analysis of global market for Internet Advertising from 2013-2018, and provides extensive market forecasts from 2019-2028 by region/country and subsectors. It covers the sales volume, price, revenue, gross margin, historical growth and future perspectives in the Internet Advertising market.

Leading players of Internet Advertising including:

• Alphabet
• Facebook
• Baidu
• Yahoo! Inc
• Microsoft
• Alibaba
• Tencent
• Twitter
• Aol(Verizon Communications)
• eBay
• Linkedin
• Amazon
• IAC
• Soho
• Pandora

Market split by Type, can be divided into:

• Search Ads
• Mobile Ads
• Banner Ads
• Classified Ads
• Digital Video Ads
• Others

Market split by Application, can be divided into:

• Retail
• Automotive
• Entertainment
• Financial Services
• Telecom
• Consumer Goods

Market split by Sales Channel, can be divided into:

• Direct Channel
• Distribution Channel

Market segment by Region/Country including:

• North America (United States, Canada and Mexico)
• Europe (Germany, UK, France, Italy, Russia and Spain etc.)
• Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)
• South America Brazil, Argentina, Colombia and Chile etc.)
• Middle East & Africa (South Africa, Egypt, Nigeria and Saudi Arabia etc.)

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 Table of Contents

Chapter 1 Internet Advertising Market Overview
    1.1 Internet Advertising Definition
    1.2 Global Internet Advertising Market Size Status and Outlook (2013-2028)
    1.3 Global Internet Advertising Market Size Comparison by Region (2013-2028)
    1.4 Global Internet Advertising Market Size Comparison by Type (2013-2028)
    1.5 Global Internet Advertising Market Size Comparison by Application (2013-2028)
    1.6 Global Internet Advertising Market Size Comparison by Sales Channel (2013-2028)
    1.7 Internet Advertising Market Dynamics
        1.7.1 Market Drivers/Opportunities
        1.7.2 Market Challenges/Risks
        1.7.3 Market News (Mergers/Acquisitions/ Expansion)

Chapter 2 Internet Advertising Market Segment Analysis by Player
    2.1 Global Internet Advertising Sales and Market Share by Player (2016-2018)
    2.2 Global Internet Advertising Revenue and Market Share by Player (2016-2018)
    2.3 Global Internet Advertising Average Price by Player (2016-2018)
    2.4 Players Competition Situation & Trends
    2.5 Conclusion of Segment by Player

Chapter 3 Internet Advertising Market Segment Analysis by Type
    3.1 Global Internet Advertising Market by Type
        3.1.1 Search Ads
        3.1.2 Mobile Ads
        3.1.3 Banner Ads
        3.1.4 Classified Ads
        3.1.5 Digital Video Ads
    3.2 Global Internet Advertising Sales and Market Share by Type (2013-2018)
    3.3 Global Internet Advertising Revenue and Market Share by Type (2013-2018)
    3.4 Global Internet Advertising Average Price by Type (2013-2018)
    3.5 Leading Players of Internet Advertising by Type in 2018
    3.6 Conclusion of Segment by Type

Chapter 4 Internet Advertising Market Segment Analysis by Application
    4.1 Global Internet Advertising Market by Application
        4.1.1 Retail
        4.1.2 Automotive
        4.1.3 Entertainment
        4.1.4 Financial Services
        4.1.5 Telecom
    4.2 Global Internet Advertising Sales and Market Share by Application (2013-2018)
    4.3 Leading Consumers of Internet Advertising by Application in 2018
    4.4 Conclusion of Segment by Application

Chapter 5 Internet Advertising Market Segment Analysis by Sales Channel
    5.1 Global Internet Advertising Market by Sales Channel
        5.1.1 Direct Channel
        5.1.2 Distribution Channel
    5.2 Global Internet Advertising Sales and Market Share by Sales Channel (2013-2018)
    5.3 Leading Distributors/Dealers of Internet Advertising by Sales Channel in 2018
    5.4 Conclusion of Segment by Sales Channel

Chapter 6 Internet Advertising Market Segment Analysis by Region
    6.1 Global Internet Advertising Market Size and CAGR by Region (2013-2028)
    6.2 Global Internet Advertising Sales and Market Share by Region (2013-2018)
    6.3 Global Internet Advertising Revenue and Market Share by Region (2013-2018)
    6.4 North America
        6.4.1 North America Market by Country
        6.4.2 North America Internet Advertising Market Share by Type
        6.4.3 North America Internet Advertising Market Share by Application
        6.4.4 United States
        6.4.5 Canada
        6.4.6 Mexico
    6.5 Europe
        6.5.1 Europe Market by Country
        6.5.2 Europe Internet Advertising Market Share by Type
        6.5.3 Europe Internet Advertising Market Share by Application
        6.5.4 Germany
        6.5.5 UK
        6.5.6 France
        6.5.7 Italy
        6.5.8 Russia
        6.5.9 Spain
    6.6 Asia-Pacific
        6.6.1 Asia-Pacific Market by Country
        6.6.2 Asia-Pacific Internet Advertising Market Share by Type
        6.6.3 Asia-Pacific Internet Advertising Market Share by Application
        6.6.4 China
        6.6.5 Japan
        6.6.6 Korea
        6.6.7 India
        6.6.8 Southeast Asia
        6.6.9 Australia
    6.7 South America
        6.7.1 South America Market by Country
        6.7.2 South America Internet Advertising Market Share by Type
        6.7.3 South America Internet Advertising Market Share by Application
        6.7.4 Brazil
        6.7.5 Argentina
        6.7.6 Colombia
        6.7.7 Chile
    6.8 Middle East & Africa
        6.8.1 Middle East & Africa Market by Country
        6.8.2 Middle East & Africa Internet Advertising Market Share by Type
        6.8.3 Middle East & Africa Internet Advertising Market Share by Application
        6.8.4 Egypt
        6.8.5 Saudi Arabia
        6.8.6 South Africa
        6.8.7 Nigeria
    6.9 Conclusion of Segment by Region

Chapter 7 Profile of Leading Internet Advertising Players
    7.1 Alphabet
        7.1.1 Company Snapshot
        7.1.2 Product/Business Offered
        7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)
        7.1.4 Strategy and SWOT Analysis
    7.2 Facebook
    7.3 Baidu
    7.4 Yahoo! Inc
    7.5 Microsoft
    7.6 Alibaba
    7.7 Tencent
    7.8 Twitter
    7.9 Aol(Verizon Communications)
    7.10 eBay
    7.11 Linkedin
    7.12 Amazon
    7.13 IAC
    7.14 Soho
    7.15 Pandora

Chapter 8 Upstream and Downstream Analysis of Internet Advertising
    8.1 Industrial Chain of Internet Advertising
    8.2 Upstream of Internet Advertising
        8.2.1 Raw Materials
        8.2.2 Labor Cost
        8.2.3 Manufacturing Expenses
        8.2.4 Manufacturing Cost Structure
        8.2.5 Manufacturing Process
    8.3 Downstream of Internet Advertising
        8.3.1 Leading Distributors/Dealers of Internet Advertising
        8.3.2 Leading Consumers of Internet Advertising

Chapter 9 Development Trend of Internet Advertising (2019-2028)
    9.1 Global Internet Advertising Market Size (Sales and Revenue) Forecast (2019-2028)
    9.2 Global Internet Advertising Market Size and CAGR Forecast by Region (2019-2028)
    9.3 Global Internet Advertising Market Size and CAGR Forecast by Type (2019-2028)
    9.4 Global Internet Advertising Market Size and CAGR Forecast by Application (2019-2028)
    9.5 Global Internet Advertising Market Size Forecast by Sales Channel (2019-2028)

Chapter 10 Appendix
    10.1 Research Methodology
    10.2 Data Sources
    10.3 Disclaimer
    10.4 Analysts Certification

List of Tables and Figures

    Figure Internet Advertising Example
    Figure Global Internet Advertising Revenue (Million $) Status and Outlook (2013-2028)
    Figure Global Internet Advertising Revenue (Million $) Comparison by Region (2013-2028)
    Figure Global Internet Advertising Sales Comparison by Type (2013-2028)
    Figure Global Internet Advertising Sales Comparison by Application (2013-2028)
    Figure Global Internet Advertising Sales Comparison by Sales Channel (2013-2028)
    Table Global Internet Advertising Sales by Player (2016-2018)
    Table Global Internet Advertising Sales Market Share by Player (2016-2018)
    Figure Global Internet Advertising Sales Market Share by Player in 2018
    Table Global Internet Advertising Revenue (Million $) by Player (2016-2018)
    Table Global Internet Advertising Revenue Market Share by Player (2016-2018)
    Figure Global Internet Advertising Revenue Market Share by Player in 2018
    Table Global Internet Advertising Average Price by Player (2016-2018)
    Figure Global Internet Advertising Average Price by Player in 2018
    Figure Global Internet Advertising Players Competition Situation - Top 5 Players' Revenue Market Share in 2016
    Figure Global Internet Advertising Players Competition Trends - Top 5 Players' Revenue Market Share in 2018
    Figure Example of Search Ads
    Figure Global Search Ads Sales and Growth Rate (2013-2018)
    Figure Example of Mobile Ads
    Figure Global Mobile Ads Sales and Growth Rate (2013-2018)
    Figure Example of Banner Ads
    Figure Global Banner Ads Sales and Growth Rate (2013-2018)
    Figure Example of Classified Ads
    Figure Global Classified Ads Sales and Growth Rate (2013-2018)
    Figure Example of Digital Video Ads
    Figure Global Digital Video Ads Sales and Growth Rate (2013-2018)
    Table Global Internet Advertising Sales by Type (2013-2018)
    Table Global Internet Advertising Sales Market Share by Type (2013-2018)
    Figure Global Internet Advertising Sales Market Share by Type in 2018
    Table Global Internet Advertising Revenue (Million $) by Type (2013-2018)
    Table Global Internet Advertising Revenue Market Share by Type (2013-2018)
    Figure Global Internet Advertising Revenue Market Share by Type in 2018
    Table Global Internet Advertising Average Price by Type (2013-2018)
    Figure Global Internet Advertising Average Price by Type in 2018
    Table Leading Players of Internet Advertising by Type in 2018
    Figure Example of Retail
    Figure Global Internet Advertising for Retail Sales and Growth Rate (2013-2018)
    Figure Example of Automotive
    Figure Global Internet Advertising for Automotive Sales and Growth Rate (2013-2018)
    Figure Example of Entertainment
    Figure Global Internet Advertising for Entertainment Sales and Growth Rate (2013-2018)
    Figure Example of Financial Services
    Figure Global Internet Advertising for Financial Services Sales and Growth Rate (2013-2018)
    Figure Example of Telecom
    Figure Global Internet Advertising for Telecom Sales and Growth Rate (2013-2018)
    Table Global Internet Advertising Sales by Application (2013-2018)
    Table Global Internet Advertising Sales Market Share by Application (2013-2018)
    Figure Global Internet Advertising Sales Market Share by Application in 2018
    Table Leading Consumers of Internet Advertising by Application in 2018
    Figure Example of Direct Channel
    Figure Global Internet Advertising for Direct Channel Sales and Growth Rate (2013-2018)
    Figure Example of Distribution Channel
    Figure Global Internet Advertising for Distribution Channel Sales and Growth Rate (2013-2018)
    Table Global Internet Advertising Sales by Sales Channel (2013-2018)
    Table Global Internet Advertising Sales Market Share by Sales Channel (2013-2018)
    Figure Global Internet Advertising Sales Market Share by Sales Channel in 2018
    Table Leading Distributors/Dealers of Internet Advertising by Sales Channel in 2018
    Table Global Internet Advertising Market Size and CAGR by Region (2013-2028)
    Table Global Internet Advertising Sales by Region (2013-2018)
    Table Global Internet Advertising Sales Market Share by Region (2013-2018)
    Figure Global Internet Advertising Sales Market Share by Region in 2018
    Table Global Internet Advertising Revenue (Million $) by Region (2013-2018)
    Table Global Internet Advertising Revenue Market Share by Region (2013-2018)
    Figure Global Internet Advertising Revenue Market Share by Region in 2018
    Table North America Internet Advertising Sales by Country (2013-2018)
    Figure North America Internet Advertising Sales Market Share by Country (2013-2018)
    Table North America Internet Advertising Revenue by Country (2013-2018)
    Figure North America Internet Advertising Revenue Market Share by Country (2013-2018)
    Figure North America Internet Advertising Sales Market Share by Type in 2018
    Figure North America Internet Advertising Sales Market Share by Application in 2018
    Figure United States Internet Advertising Sales and Growth Rate (2013-2018)
    Figure United States Internet Advertising Revenue (Million $) and Growth Rate (2013-2018)
    Figure Canada Internet Advertising Sales and Growth Rate (2013-2018)
    Figure Canada Internet Advertising Revenue (Million $) and Growth Rate (2013-2018)
    Figure Mexico Internet Advertising Sales and Growth Rate (2013-2018)
    Figure Mexico Internet Advertising Revenue (Million $) and Growth Rate (2013-2018)
    Table Europe Internet Advertising Sales by Country (2013-2018)
    Figure Europe Internet Advertising Sales Market Share by Country (2013-2018)
    Table Europe Internet Advertising Revenue by Country (2013-2018)
    Figure Europe Internet Advertising Revenue Market Share by Country (2013-2018)
    Figure Europe Internet Advertising Sales Market Share by Type in 2018
    Figure Europe Internet Advertising Sales Market Share by Application in 2018
    Figure Germany Internet Advertising Sales and Growth Rate (2013-2018)
    Figure Germany Internet Advertising Revenue (Million $) and Growth Rate (2013-2018)
    Figure UK Internet Advertising Sales and Growth Rate (2013-2018)
    Figure UK Internet Advertising Revenue (Million $) and Growth Rate (2013-2018)
    Figure France Internet Advertising Sales and Growth Rate (2013-2018)
    Figure France Internet Advertising Revenue (Million $) and Growth Rate (2013-2018)
    Figure Italy Internet Advertising Sales and Growth Rate (2013-2018)
    Figure Italy Internet Advertising Revenue (Million $) and Growth Rate (2013-2018)
    Figure Russia Internet Advertising Sales and Growth Rate (2013-2018)
    Figure Russia Internet Advertising Revenue (Million $) and Growth Rate (2013-2018)
    Figure Spain Internet Advertising Sales and Growth Rate (2013-2018)
    Figure Spain Internet Advertising Revenue (Million $) and Growth Rate (2013-2018)
    Table Asia-Pacific Internet Advertising Sales by Country (2013-2018)
    Figure Asia-Pacific Internet Advertising Sales Market Share by Country (2013-2018)
    Table Asia-Pacific Internet Advertising Revenue by Country (2013-2018)
    Figure Asia-Pacific Internet Advertising Revenue Market Share by Country (2013-2018)
    Figure Asia-Pacific Internet Advertising Sales Market Share by Type in 2018
    Figure Asia-Pacific Internet Advertising Sales Market Share by Application in 2018
    Figure China Internet Advertising Sales and Growth Rate (2013-2018)
    Figure China Internet Advertising Revenue (Million $) and Growth Rate (2013-2018)
    Figure Japan Internet Advertising Sales and Growth Rate (2013-2018)
    Figure Japan Internet Advertising Revenue (Million $) and Growth Rate (2013-2018)
    Figure Korea Internet Advertising Sales and Growth Rate (2013-2018)
    Figure Korea Internet Advertising Revenue (Million $) and Growth Rate (2013-2018)
    Figure India Internet Advertising Sales and Growth Rate (2013-2018)
    Figure India Internet Advertising Revenue (Million $) and Growth Rate (2013-2018)
    Figure Southeast Asia Internet Advertising Sales and Growth Rate (2013-2018)
    Figure Southeast Asia Internet Advertising Revenue (Million $) and Growth Rate (2013-2018)
    Figure Australia Internet Advertising Sales and Growth Rate (2013-2018)
    Figure Australia Internet Advertising Revenue (Million $) and Growth Rate (2013-2018)
    Table South America Internet Advertising Sales by Country (2013-2018)
    Figure South America Internet Advertising Sales Market Share by Country (2013-2018)
    Table South America Internet Advertising Revenue by Country (2013-2018)
    Figure South America Internet Advertising Revenue Market Share by Country (2013-2018)
    Figure South America Internet Advertising Sales Market Share by Type in 2018
    Figure South America Internet Advertising Sales Market Share by Application in 2018
    Figure Brazil Internet Advertising Sales and Growth Rate (2013-2018)
    Figure Brazil Internet Advertising Revenue (Million $) and Growth Rate (2013-2018)
    Figure Argentina Internet Advertising Sales and Growth Rate (2013-2018)
    Figure Argentina Internet Advertising Revenue (Million $) and Growth Rate (2013-2018)
    Figure Colombia Internet Advertising Sales and Growth Rate (2013-2018)
    Figure Colombia Internet Advertising Revenue (Million $) and Growth Rate (2013-2018)
    Figure Chile Internet Advertising Sales and Growth Rate (2013-2018)
    Figure Chile Internet Advertising Revenue (Million $) and Growth Rate (2013-2018)
    Table Middle East & Africa Internet Advertising Sales by Country (2013-2018)
    Figure Middle East & Africa Internet Advertising Sales Market Share by Country (2013-2018)
    Table Middle East & Africa Internet Advertising Revenue by Country (2013-2018)
    Figure Middle East & Africa Internet Advertising Revenue Market Share by Country (2013-2018)
    Figure Middle East & Africa Internet Advertising Sales Market Share by Type in 2018
    Figure Middle East & Africa Internet Advertising Sales Market Share by Application in 2018
    Figure Egypt Internet Advertising Sales and Growth Rate (2013-2018)
    Figure Egypt Internet Advertising Revenue (Million $) and Growth Rate (2013-2018)
    Figure Saudi Arabia Internet Advertising Sales and Growth Rate (2013-2018)
    Figure Saudi Arabia Internet Advertising Revenue (Million $) and Growth Rate (2013-2018)
    Figure South Africa Internet Advertising Sales and Growth Rate (2013-2018)
    Figure South Africa Internet Advertising Revenue (Million $) and Growth Rate (2013-2018)
    Figure Nigeria Internet Advertising Sales and Growth Rate (2013-2018)
    Figure Nigeria Internet Advertising Revenue (Million $) and Growth Rate (2013-2018)
    Table Company Snapshot of Alphabet
    Table Internet Advertising Introduction of Alphabet
    Table Internet Advertising Sales, Price, Revenue, Gross Margin and Market Share of Alphabet (2016-2018)
    Table Industrial Chain of Internet Advertising
    Table Manufacturing Cost Structure of Internet Advertising
    Table General Manufacturing Process of Internet Advertising
    Table Leading Distributors/Dealers of Internet Advertising
    Table Leading Consumers of Internet Advertising
    Figure Global Internet Advertising Sales and Growth Rate Forecast (2019-2028)
    Figure Global Internet Advertising Revenue and Growth Rate Forecast (2019-2028)
    Table Global Internet Advertising Market Size and CAGR Forecast by Region (2019-2028)
    Table Global Internet Advertising Market Size and CAGR Forecast by Type (2019-2028)
    Table Global Internet Advertising Market Size and CAGR Forecast by Application (2019-2028)
    Table Global Internet Advertising Market Size and CAGR Forecast by Sales Channel (2019-2028)