Potato Flour market to witness a major Overhaul in the years to come

The global potato flour market is expected to grow at an exponential CAGR by the year 2023. Potato flour derivatives are used in wine gums, bakery cream, hot dog sausages, potato chips, cocktail nuts, noodles, and instant sauces and soups. The vertical driving the market as of now is the baking industry. In sponge cake, it helps in retaining the moisture and provide soft texture. At times, it also finds its presence in preparing pre-packed grated cheese so as to lessen binding and sweating.

Trends
The trends catching up with respect to applications of potato flour market include papeda (Moluccan community (The Netherlands) makes use of potato flour herein) and helmipuuro (a porridge made out of potato flour’s monodisperse grains and milk).

The applications other than foodstuff include wallpaper adhesive, paper sizing and coating, and also as an adhesive for paper sacks. 

Healthcare is another vertical doing the rounds. Potato flour is reported to be rich in vitamin C. As such, it helps in boosting the body’s immunity. Moreover, it does contain flavonoid that helps in maintaining the level of cholesterol.

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Ancient Usage
The ancient usage of potato flour could be traced to mid-1930s. It was used in color photography process known as “Autochrome Lumiere” by Lumiere brothers.

Key Findings
•	Asia Pacific leads the market due to economies like India being the second largest producer of potato.
•	North America is the second-largest revenue generator; followed by Europe.

The global potato flour market is segmented as follows: 

By Packaging: 
•	Bulk Packaging
•	Retail Packaging

Distribution Channel
•	Hypermarkets/supermarkets
•	Online stores
•	Convenience stores

By Region
•	North America
•	Latin America
•	Europe
•	Asia Pacific
•	MEA

The players contributing to the market include Hearthy Foods; Barry Farm Foods; Health Connection Wholefoods; Lotus Foods; Rakusens Foods; Authentic Foods; Anti Grains Food; Doves Farm Foods Ltd.; Bob’s Red Mill; and Shiloh Foods.