Dancewear Demand Is Driven By The Growing Commercial Interests In Dance Activities

The global dancewear market is expected to experience a lucrative growth over the coming years due to the number of dance classes worldwide. The number of performing art schools have expanded exponentially over the past few years and have become a popular entertainment source among the younger generation. Several promotional initiatives undertaken by governments have boosted the globalization of performing arts and the emergence of a new genre of public entertainment events. 

The booming fashion industry is also playing a key role in market expansion. Furthermore, a greater number of brands are booming their presence over social media and is gaining a larger growth traction from such platforms. Online retailing industry is further propelling market expansion. Fashion runways including, MTV, Cosmopolitan, Elle, and Vogue are promoting the trending styles prevailing in the market. The growing popularity of Latin dance inspired fitness regimes and other cardio activities are propelling dancewear demand.

The market split by product type includes women's dancewear, men's dancewear, girls' dancewear, and boys' dancewear. Based on application type, the market has been categorized into schools, TV & film, theatre, and others. The bifurcation based on the sales channel include direct channel and distribution channel. Women wear generated a substantial revenue share as a greater number of women are participating in dance & drama activities, while some are opting it as their choice of career. 

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The regional segmentation includes North America, Asia Pacific, Europe, the Middle East & Africa, and Latin America. North America and Lantin America are the key contributing regions to the global revenue share, as these regions have marked a large number of dance forms and dance events. Canada plays a prominent role in the market growth. Some of the leading Canadian brands include Capezio, So Danca, and BLOCH.  

Some of the key players operating in the market comprises Mirella, Repetto, Yumiko, Capezio, Leo Dancewear, Grishko, Wear Moi, Chacott, Kinney, So Danca, SF Dancewear, Ting Dance Wear, Dance of Love, Red Rain, Dansgirl, Baiwu, The Red Shoes, and Dttrol. Industry players are offering a wide product lineup to cater to the growing product demand. For instance, Body glove is performing in the spotlight owing to their large array of products including clothes, accessories, and dance shoes at volume discounts. They also provide a large variety of affordable lyrical dresses, leotards, dance shorts, tutus, crop tops, gymnastics leotards, etc. Furthermore, the company offers its customers to choose from top brands like Bloch, Balera, Body Wrappers, FlexTek, Capezio, Ivy Sky, Mirella, Ivy Sky Performance, and Pastry.