Rising Use Of Antivirus Software Against Cyber Attack Will Supplement A High Demand

The antivirus software market is anticipated to witness the a rapid growth during the forecast period. Unauthorised websites proves fatal to the user’s system, as it allows a third-party access to a remote user via Internet. Thus, an antivirus software protects and secures computer and smartphone from malware such as worms, viruses, bots, spyware, and trojans During an online activity.  It presents features like enhanced endpoint security, threat protection, and information safety. Also, the software offers cybersecurity, email security, cloud security, and network security to the operator’s computer system. For instance, McAfee Proven Security, AVG Anti-Virus, Kaspersky Anti-Virus, and Quick Heal Anti-Virus are the major solutions against malicious threats and protect users’ desktops and laptops. Thus, it will have a major impact on overall industry revenue in the projected period.

Rising use of these software’s on workstations and network operating systems for device protection drives the demand. Widespread use of USB connections in a small office and home, always-on broadband, and Wi-Fi networks will raise the need for an appropriate anti-malware solution over the forecast period. In addition, rapid rise in malware attacks through the proliferation of macrophage viruses through e-mail attachments and a growing number of hackers is expected to propel the demand for anti-virus products throughout the forecast period.

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Populace across the globe depends on internet for online transactions, mainly for banking and e-commerce. Online banking transactions are unsafe for cyber-attacks; thus, antivirus companies deploy enhanced features in their software for preventing frauds and offer advanced payment security. As hackers across the globe are forming novel viruses to breach individual and organisational data, anti-virus software are now enabled with auto-update option and offer real-time network protection. 

Rising number of internet users across the globe, increasing government initiative for cyber-security, and growing adoption of these software’s by educational hubs and small-medium enterprises across the developing economies like India, Malaysia, Indonesia, and Singapore will create novel opportunities for industry in the forecast period. Also, increasing demand for paid anti-malware software among users will create lucrative opportunities for software industries. However, factors such as a growing number of solution merchants providing software on a free trial basis and high cost will show a negative impact on overall industry growth.

Prominent players of the antivirus software market include Microsoft, Symantec, Comodo, McAfee, Quick Heal, Trend Micro, Panda Security, AVG, Kaspersky, Avast Software, Qihoo 360, ESET, Avira, ESET, GDATA Software, Bitdefender, F-Secure, and Fortinet. These players are focusing on development of enhanced software to protect smartphones and computer systems from dangerous malware attack, thus, increasing industry revenue in regional markets.