Software Global Market Report

Reasons to Purchase
Software Global Market Report provides strategists, marketers and senior management with the tools they need to drive strategy in the global Software sector.
 Get the most up to date information available on the software market globally.
 Identify growth segments and opportunities.
 Facilitate decision making on the basis of strong historic and forecast data. 
 Develop business strategies before your competitors with the help of specific insights about future developments.
 Counter your competitors' business plans.
 Read 'word of mouth' interviews with leading executives and opinion leaders.
 Plan your strategy with advice from expert consultants. 
 Tailor to your needs with up to 20% customisation of the report. 

Description
Software Global Market Report from the Business Research Company covers market characteristics, trends, size and growth, segmentation, regional breakdowns, competitive landscapes, market shares, company profiles, value chains, customer analyses and key strategies for this sector. 
A concise executive summary highlights the most important insights and information. 
The market characteristics section of the report defines the market in technical terms, including key sub categories or segments such as Custom Computer Programming Services and Software Publishers.. The sector's value chain is described in terms of raw materials, production, distribution and marketing.
Drivers and restraints identifies the external factors supporting and controlling the growth of the Software market.
Future developments highlights the most interesting technological and commercial changes which will be shaping the sector in the years to come.
The market financials section gives the size of the market by revenues and volume of units, covering both the historic growth of the market and forecasting the future. Average industry operating and net margins and cost of capital are also considered. 
Market segmentations break down the key sub sectors of the market. The regional breakdowns section gives the size of the market in leading countries and regions. Markets are compared through a BCG matrix analysis framework.
The customer information chapter highlights key customer groups for the product, and gives data on the end users and their preferences. 
Competitive landscapes give a Description of the competitive nature of the market, including its concentration or fragmentation, and the attractiveness and profitability of the market is analysed through a Porter's Five Forces analysis. 
Market specific company profiles of leading players are provided, along with market shares. 
The strategies section highlights successful product, promotion, placement and pricing strategies that readers can adopt. 

Scope
Custom Computer Programming Services and Software Publishers.
Companies Mentioned: Microsoft, Oracle, SAP, Symantec, Vmware, Fiserv, CA Technologies, Intuit, Salesforce.com and Amadeus IT Group
Global Scope: Australia, Brazil, China, France, Germany, Italy, India, Japan, Nigeria, Russia, Spain, Saudi Arabia, South Africa, United Arab Emirates, United Kingdom, United States, plus major regions, Europe, Americas, Middle East, Africa and Asia. 
Time series: five years historic and forecast.
Data: Market in $ millions and units, average operating and net margins and cost of capital.
Data segmentations: regional, market share of competitors, key sub segments.
Analytical frameworks: BCG Matrix, Value Chain, Porter's Five Forces, Four P's of marketing strategy. 
Expert Interviews: summaries of five or more interviews with leading experts in the Software market. 
Sourcing and Referencing: Referencing of all data and analysis throughout the report with end notes.