Oral Care Product Markets in China

Published: May, 2014 | Pages: 205 | Publisher: Asia Market Information & Development Company
Industry: Personal Care | Report Format: Electronic (PDF)

Oral care products constitute almost 20% revenue of the global personal care products. China’s oral care products market is set to attain more than USD 3.2 billion in the coming years. Rising incomes of the Chinese populace as well as spending for branded products is a key factor driving this regional market. Awareness regarding oral hygiene as well as dentist recommendations will prove beneficial to the market growth.

Prevalence of periodontal diseases and the lack of knowledge regarding dental care will be a fillip to the regional market growth. According to a survey in 2009, 66% of the children at age 5 had cavities. The same can be said for 88% adults between the ages of 35 and 44, and nearly 99% of senior citizens between the ages of 65 and 74. It is predicted to generate a healthy growth during the forecast period (2018-2023).

China’s oral care products market is split according to products and regions. Products encompass toothbrush, toothpaste, total toothpaste, herbal toothpaste, anti-cavity toothpaste, whitening toothpaste, other toothpastes, and mouthwash. Toothpaste constitutes majority of the market share, closely followed by dentures, flossing, and whitening powders.

Regions covered under the market are East China, Mid China, North and Northeast China, Northwest China, South China, and Southwest China. The market aims to gain lucrative returns from its urban regions, like Guangzhou in South China. International brands will face a tough time, as Chinese law mandates listing all ingredients used to create toothpastes if used for personal care.

Prominent players in China’s oral care products market are Johnson & Johnson China Ltd., Dencare (Chongqing) Oral Care Co., Ltd., Healthcare Brands International Ltd., and Shenzhen Risun Technology Co., Ltd. These market players are resorting to digital marketing and advertisements to gain an advantage over international brands. They already have a fair advantage by knowing customer tastes and preferences.

For instance, Dencare is one of the oldest Chinese companies. It has to its credit 4 international accreditations, namely GMPC certificate, OHSAS18001, ISO14001, and ISO9001. Its branded products have been really popular with the public for the last 30 years. Players are also tying up with retail stores to increase their distribution chain. Other strategies include online and mobile Ads targeting a specific consumer base.

 Table Of Contents

 I. INTRODUCTION  

  Report Scope and Methodology  
  Executive Summary  

 II. BUSINESS ENVIRONMENT  
  
  Economic Outlook  
   Key Economic Indicators   
   Industrial Output  
   Population and Labor   
   Foreign Investment   
   Foreign Trade  
  Financial and Tax Regulations  
   Banking System and Regulations  
   Foreign Exchange   
   Taxes, Tariff and Custom Duties  

 III. ORAL CARE PRODUCTS INDUSTRY ASSESSMENTS  

  Oral Care Products Industry Structure
  Market Size and Growth
  Major Producer Facility Locations and Output  
  Market Share of Key Producers
                 Labor Costs
                 Potential Entrants
                Major Distributors
   Major Foreign Investments  
   Technology Development    

 IV. ORAL CARE PRODUCTS PRODUCTION AND DEMAND  

  Overview  
  Oral Care Products Sales and Demand
  Toothpaste 
    Total Toothpaste
    Anti-cavity Toothpaste
    Herbal Toothpaste
    Whitening Toothpaste
    Other Toothpaste
   Toothbrush
   Mouth Rinse 
  Oral Care Products Imports and Exports
                Pricing Trends
 
 V. ORAL CARE PRODUCTS CONSUMPTION BY MARKET   

  Oral Care Products Markets Outlook Overview
                Major Sale Channel
  Chinese Retail Market Trends
   Department Stores
  Chain Stores 
   Drugstores 
   Food Stores 
   Prestige Outlets 
  Population Trends by Age Group
  Consumer Income Trends
  Consumer Spending Trends by Region
   Northeast
   North
   Southeast
   Central
   Southwest
   Northwest
  Oral Care Products Demand by Region  
   
 VI. MARKETING STRATEGIES  

  China Market Entry Overview
China's Distribution System
Oral Care Products Distribution Channels
Transportation and Freight Infrastructure
Communications
China's Market Entry
Licensing
Franchising
E-commerce
Trading Companies and Local Agents
Representative Offices and Chinese Subsidiaries
Wholly Foreign Owned Enterprise

 VII. ORAL CARE PRODUCTS PRODUCER DIRECTORY  

  Oral Care Products Producer Profiles  
  Distributors 
  Trading Companies   
  Research Institutions and Associations  

List Of Tables

 I. INTRODUCTION  

  Economic Outlook Summary  
  Oral Care products Supply and Demand Summary  

 II. BUSINESS ENVIRONMENT  
 
  Key Economic Indicators   
  Industrial Output  
  Population and Labor Force Trends  
  Foreign Investment and Loans  
  Foreign Trade  
  Key Commodity Exports from China  
  China's Exports to its Leading Trade Partners  
  Key Commodity Imports into China  
  China's Imports from Its Leading Trade Partners  

 III. ORAL CARE PRODUCTS INDUSTRY ASSESSMENTS  

  Market Size and Growth
  Labor Costs
  Major Producer Facility Locations and Output  
  Market Share of Key Producers  
  Major Foreign Investments  

 IV. ORAL CARE PRODUCTS PRODUCTION AND DEMAND  

  Overview  
  Oral Care Products Sales and Demand
  Toothpaste 
    Total Toothpaste
    Anti-cavity Toothpaste
    Herbal Toothpaste
    Whitening Toothpaste
    Others
   Toothbrush
   Mouth Rinse 
  Imports and Exports

 V. ORAL CARE PROUCTS CONSUMPTION BY MARKET   

  Chinese Retail Market Trends
  Population by Age
  Average Wage of Staff and Workers by Sector
               Consumer Spending Trends by Region
               The Structure of Per Capita Expenditure in the Northeast of China
               The Structure of Per Capita Expenditure in the North of China
               The Structure of Per Capita Expenditure in the Southeast of China
               The Structure of Per Capita Expenditure in the Central of China
               The Structure of Per Capita Expenditure in the Southwest of China
  The Structure of Per Capita Expenditure in the Northwest of China
  Demand of Oral Care Products by Region

List Of Charts

I.    INTRODUCTION  

   Oral Care products Production and Demand Summary  

II.   BUSINESS ENVIRONMENT  
  
  China's GDP and Industrial Output  
  Industrial Output by Ownership  
Population Trends

III.   ORAL CARE PRODUCTS INDUSTRY ASSESSMENTS  

Oral Care Products Industry Output in China

IV.   ORAL CARE PRODUCTS PRODUCTION AND DEMAND  

  Oral Care Products Production and Demand Summary
              Oral Care Products Imports and Exports
               
VI.   MARKETING STRATEGIES

China's Distribution Channel