Augmented Reality (AR) Market Analysis By Component (Hardware and Software), Display (Head-Mounted Display, Head-Up Display, and Smart Glass), Application (Aerospace & Defense, Medical, Gaming, Industrial, Automotive and E-commerce & Retail) And Segment Forecasts To 2024

Published: May, 2016 | Pages: 85 | Publisher: Grand View Research
Industry: Technology & Media | Report Format: Electronic (PDF)

The Augmented Reality (AR) Market size is expected to reach USD 100.24 billion by 2024, according to a new report by Grand View Research, Inc. The AR market is expected to witness a substantial growth owing to advances in hardware technologies and sophisticated mobile software.

Emerging trends such as mounting convergence between wearable devices, AR, and Internet of Things (IoT) are anticipated to drive demand. The convergence amongst these technologies is expected to provide more interactive and immersive user experience.

AR has been used efficiently in marketing and PR initiatives for television, motion picture and other media promotional campaigns. Hence, growing adoption of AR technology by the entertainment sector is projected to drive the market over the forecast period.

Rising conceptualization in entertainment-related plans is observed as a lucrative opportunity for the industry. For example, Magic Leap, an augmented reality company, is developing a technology called as Dynamic Digitized Lightfield Signal that shines on the retina of the user and allows interaction between fictional characters and the real world.

Further key findings from the report suggest:

The hardware segment is estimated to grow at a CAGR of over 90% over the forecast period. Companies such as Sony and Microsoft are expected to commercialize their devices in 2016, which is expected to bolster growth over the forecast period. Further, several companies are working on enhancing the quality of sensors and processors used in AR devices. For instance, Google has collaborated with the chip manufacturers to build camera components and processors for Android phones.

Increasing penetration of smartphones and tablets are expected to drive the software segment, growing at a CAGR of over 55% from 2016 to 2024. Increasing demand for AR apps in retail, gaming and entertainment is expected to contribute to the industry growth.

The head-mounted display (HMD) segment is anticipated to dominate the market growing at a CAGR of nearly 70%from 2016 to 2024. It can be attributed to the increasing scope of applications across the military, medicine, scientific visualization, manufacturing, education, training, navigation, and entertainment. The other factors driving demand include better content connectivity, enhanced user-experience and improved Field of View (FOV).

The adoption of smart glasses is expected to increase significantly in the consumer segment. Several companies are developing advanced smart glasses which are more user-friendly, light weight and offer better FOV.

Automotive sectors expected to grow at CAGR of over 70% over the forecast period. Virtual technologies are increasingly used in automotive in response to the rising number of model and equipment variants in the vehicle design and development process. For instance, Volkswagen used spatial AR to put across virtual data onto the actual vehicle design models that allow the analyses of components. As a result, it saves time and cost required for product development.

Asia Pacific AR market is estimated to reach over USD 44.30 billion by 2024. China is anticipated to drive regional growth with the increase in adoption of AR devices and mobile apps. In 2014, China witnessed a rapid enhancement in hardware manufacturing, as a result, several chipset manufacturers are planning to support AR technology by immensely investing in the technology.

The key industry participants include AU Optronics Corp., Cambridge Display Technology Ltd., LG Display Co., Mitsubishi Electric Corporation, Panasonic Corporation, Sony Corp., and Toshiba Corp. The players engage in frequent merger & acquisitions to increase their product portfolio and geographical presence to gain competitive advantage.

 Table of Contents


Chapter 1. Methodology and Scope 
                 1.1. Research Methodology 
                 1.2. Research Scope & Assumption 
                 1.3. List of Data Sources 
Chapter 2. Executive Summary
                 2.1. AR - Industry snapshot and key buying criteria, 2014 - 2024
Chapter 3. AR Industry Outlook
                 3.1. Market segmentation
                 3.2. Market size and growth prospects
                 3.3. AR value chain analysis
                       3.3.1. Vendor landscape
                 3.4. AR market dynamics
                       3.4.1. Market driver analysis
                             3.4.1.1. Rising adoption of AR across automotive industry
                             3.4.1.2. Emergence of AR in gaming
                             3.4.1.3. Increasing demand in retail industry
                             3.4.1.4. Entertainment industry driving future growth for AR market
                             3.4.1.5. Technological advancements in medical applications
                       3.4.2. Market restraint analysis
                             3.4.2.1. Financial constraint and privacy issues
                 3.5. Key opportunities prioritized
                 3.6. Industry analysis - Porter's
                 3.7. AR - Key competitor analysis, 2014
                       3.7.1. Market strategy overview
                 3.8. AR market PESTEL analysis, 2014
Chapter 4. AR Component Outlook
                 4.1. Hardware
                       4.1.1. Global market estimates and forecasts, 2014 - 2024
                 4.2. Software
                       4.2.1. Global market estimates and forecasts, 2014 - 2024
Chapter 5. AR Display Outlook
                 5.1. Head-mounted display
                       5.1.1. Global market estimates and forecasts, 2012 - 2022
                 5.2. Head-up display
                       5.2.1. Global market estimates and forecasts, 2014 - 2024
                 5.3. Smart Glass
                       5.3.1. Global market estimates and forecasts, 2014 - 2024
Chapter 6. AR Application Outlook
                 6.1. Aerospace & defense
                       6.1.1. Global market estimates and forecasts, 2014 - 2024
                 6.2. Medical
                       6.2.1. Global market estimates and forecasts, 2014 - 2024
                 6.3. Gaming
                       6.3.1. Global market estimates and forecasts, 2014 - 2024
                 6.4. Industrial
                       6.4.1. Global market estimates and forecasts, 2014 - 2024
                 6.5. Automotive
                       6.5.1. Global market estimates and forecasts, 2014 - 2024
                 6.6. E-commerce & retail
                       6.6.1. Global market estimates and forecasts, 2012 - 2022
                 6.7. Others
                 6.7.1. Global market estimates and forecasts, 2014 - 2024
Chapter 7. AR Regional Outlook
                 7.1. North America
                       7.1.1. AR market by component, 2014 - 2024
                       7.1.2. AR market by display, 2014 - 2024
                       7.1.3. AR market by application, 2014 - 2024
                       7.1.4. U.S.
                             7.1.4.1. AR market by component, 2014 - 2024
                             7.1.4.2. AR market by display, 2014 - 2024
                             7.1.4.3. AR market by application, 2014 - 2024
                       7.1.5. Canada
                             7.1.5.1. AR market by component, 2014 - 2024
                             7.1.5.2. AR market by display, 2014 - 2024
                             7.1.5.3. AR market by application, 2014 - 2024
                 7.2. Europe
                       7.2.1. AR market by component, 2014 - 2024
                       7.2.2. AR market by display, 2014 - 2024
                       7.2.3. AR market by application, 2014 - 2024
                       7.2.4. UK
                             7.2.4.1. AR market by component, 2014 - 2024
                             7.2.4.2. AR market by display, 2014 - 2024
                             7.2.4.3. AR market by application, 2014 - 2024
                       7.2.5. Germany
                             7.2.5.1. AR market by component, 2014 - 2024
                             7.2.5.2. AR market by display, 2014 - 2024
                             7.2.5.3. AR market by application, 2014 - 2024
                 7.3. Asia-Pacific
                       7.3.1. AR market by component, 2014 - 2024
                       7.3.2. AR market by display, 2014 - 2024
                       7.3.3. AR market by application, 2014 - 2024
                       7.3.4. China
                             7.3.4.1. AR market by component, 2014 - 2024
                             7.3.4.2. AR market by display, 2014 - 2024
                             7.3.4.3. AR market by application, 2014 - 2024
                       7.3.5. India
                             7.3.5.1. AR market by component, 2014 - 2024
                             7.3.5.2. AR market by display, 2014 - 2024
                             7.3.5.3. AR market by application, 2014 - 2024
                       7.3.6. Japan
                             7.3.6.1. AR market by component, 2014 - 2024
                             7.3.6.2. AR market by display, 2014 - 2024
                             7.3.6.3. AR market by application, 2014 - 2024
                       7.3.7. Korea
                             7.3.7.1. AR market by component, 2014 - 2024
                             7.3.7.2. AR market by display, 2014 - 2024
                             7.3.7.3. AR market by application, 2014 - 2024
                       7.3.8. Taiwan
                             7.3.8.1. AR market by component, 2014 - 2024
                             7.3.8.2. AR market by display, 2014 - 2024
                             7.3.8.3. AR market by application, 2014 - 2024
                 7.4. Latin America
                       7.4.1. AR market by component, 2014 - 2024
                       7.4.2. AR market by display, 2014 - 2024
                       7.4.3. AR market by application, 2014 - 2024
                 7.5. MEA
                       7.5.1. AR market by component, 2014 - 2024
                       7.5.2. AR market by display, 2014 - 2024
                       7.5.3. AR market by application, 2014 - 2024
Chapter 8. Competitive Landscape 
                 8.1. Acep TryLive
                       8.1.1. Company Overview
                       8.1.2. Financial Performance
                       8.1.3. Product Benchmarking
                       8.1.4. Strategic Initiatives
                 8.2. Blippar.Com Ltd.
                       8.2.1. Company Overview
                       8.2.2. Financial Performance
                       8.2.3. Product Benchmarking
                       8.2.4. Strategic Initiatives
                 8.3. Daqri LLC
                       8.3.1. Company Overview
                       8.3.2. Financial Performance
                       8.3.3. Product Benchmarking
                       8.3.4. Strategic Initiatives
                 8.4. Google Inc.
                       8.4.1. Company Overview
                       8.4.2. Financial Performance
                       8.4.3. Product Benchmarking
                       8.4.4. Strategic Initiatives
                 8.5. Infinity Augmented Reality Inc.
                       8.5.1. Company Overview
                       8.5.2. Financial Performance
                       8.5.3. Product Benchmarking
                       8.5.4. Strategic Initiatives
                 8.6. Magic Leap, Inc.
                       8.6.1. Company Overview
                       8.6.2. Financial Performance
                       8.6.3. Product Benchmarking
                       8.6.4. Strategic Initiatives
                 8.7. Microsoft Corp.
                       8.7.1. Company Overview
                       8.7.2. Financial Performance
                       8.7.3. Product Benchmarking
                       8.7.4. Strategic Initiatives
                 8.8. Osterhout Design Group
                       8.8.1. Company Overview
                       8.8.2. Financial Performance
                       8.8.3. Product Benchmarking
                       8.8.4. Strategic Initiatives
                 8.9. Qualcomm Inc.
                       8.9.1. Company Overview
                       8.9.2. Financial Performance
                       8.9.3. Product Benchmarking
                       8.9.4. Strategic Initiatives
                 8.10. Samsung Electronics Co., Ltd.
                       8.10.1. Company Overview
                       8.10.2. Financial Performance
                       8.10.3. Product Benchmarking
                       8.10.4. Strategic Initiatives
                 8.11. Sony Corp
                       8.11.1. Company Overview
                       8.11.2. Financial Performance
                       8.11.3. Product Benchmarking
                       8.11.4. Strategic Initiatives
                 8.12. Total Immersion
                       8.12.1. Company Overview
                       8.12.2. Financial Performance
                       8.12.3. Product Benchmarking
                       8.12.4. Strategic Initiatives
                 8.13. Wikitude GmbH
                       8.13.1. Company Overview
                       8.13.2. Financial Performance
                       8.13.3. Product Benchmarking
                       8.13.4. Strategic Initiatives

List of Tables


TABLE 1 AR - Industry snapshot & key buying criteria, 2014 - 2024
TABLE 2 ARmarket, 2014 - 2024 (USD Million)
TABLE 3 Market estimates and forecasts by region, 2014 - 2024 (USD Million)
TABLE 4 Market estimates and forecasts by component, 2014 - 2024 (USD Million)
TABLE 4 Market estimates and forecasts by display, (USD Million) 2014 - 2024
TABLE 4 Market estimates and forecasts by application, 2014 - 2024 (USD Million)
TABLE 5 AR - Key market driver impact
TABLE 6 AR - Key market restraint impact
TABLE 7 Key AR vendors
TABLE 8 Global hardware market, 2014 - 2024 (USD Million)
TABLE 9 Global harwdare market by region, 2014 - 2024 (USD Million)
TABLE 10 Global software market, 2014 - 2024 (USD Million)
TABLE 11 Global software market by region, 2014 - 2024 (USD Million)
TABLE 8 Global HMD market, 2014 - 2024 (USD Million)
TABLE 9 Global HMD market by region, 2014 - 2024 (USD Million)
TABLE 10 Global HUD market, 2014 - 2024 (USD Million)
TABLE 11 Global HUD market by region, 2014 - 2024 (USD Million)
TABLE 8 Global smart glass market, 2014 - 2024 (USD Million)
TABLE 9 Global smart glass market by region, 2014 - 2024 (USD Million)
TABLE 10 Global aerospace & defense market, 2014 - 2024 (USD Million)
TABLE 11 Global aerospace & defense market by region, 2014 - 2024 (USD Million)
TABLE 8 Global medical market, 2014 - 2024 (USD Million)
TABLE 9 Global medical market by region, 2014 - 2024 (USD Million)
TABLE 10 Global gaming market, 2014 - 2024 (USD Million)
TABLE 11 Global gaming market by region, 2014 - 2024 (USD Million)
TABLE 8 Global industrial market, 2014 - 2024 (USD Million)
TABLE 9 Global industrial market by region, 2014 - 2024 (USD Million)
TABLE 10 Global automotive market, 2014 - 2024 (USD Million)
TABLE 11 Global automotive market by region, 2014 - 2024 (USD Million)
TABLE 8 Global e-commerce &retail market, 2014 - 2024 (USD Million)
TABLE 9 Global e-commerce & retail market by region (USD Million),2014 - 2024
TABLE 10 Global others market, 2014 - 2024 (USD Million)
TABLE 11 Global others market by region, 2014 - 2024 (USD Million)
TABLE 12 North America market by component, 2014 - 2024 (USD Million)
TABLE 12 North America market by display, 2014 - 2024 (USD Million)
TABLE 12 North America market by application, 2014 - 2024 (USD Million)
TABLE 13 U.S. market by component, 2014 - 2024 (USD Million)
TABLE 12 U.S. market by display, 2014 - 2024 (USD Million)
TABLE 12 U.S. market by application, 2014 - 2024 (USD Million)
TABLE 14 Canada market by component, 2014 - 2024 (USD Million)
TABLE 12 Canada market by display, 2014 - 2024 (USD Million)
TABLE 12 Canada market by application, 2014 - 2024 (USD Million)
TABLE 15 Europe market by component, 2014 - 2024 (USD Million)
TABLE 12 Europe market by display, 2014 - 2024 (USD Million)
TABLE 12 Europe market by application, 2014 - 2024 (USD Million)
TABLE 16 Germany market by component, 2014 - 2024 (USD Million)
TABLE 12 Germany market by display, 2014 - 2024 (USD Million)
TABLE 12 Germany market by application, 2014 - 2024 (USD Million)
TABLE 17 UK market by component, 2014 - 2024 (USD Million)
TABLE 12 UK market by display, 2014 - 2024 (USD Million)
TABLE 12 UK market by application, 2014 - 2024 (USD Million)
TABLE 18 Asia-Pacific market by component, 2014 - 2024 (USD Million)
TABLE 12 Asia-Pacific market by display, 2014 - 2024 (USD Million)
TABLE 12 Asia-Pacific market by application, 2014 - 2024 (USD Million)
TABLE 19 China market by component, 2014 - 2024 (USD Million)
TABLE 12 China market by display, 2014 - 2024 (USD Million)
TABLE 12 China market by application, 2014 - 2024 (USD Million)
TABLE 20 India market by component, 2014 - 2024 (USD Million)
TABLE 12 India market by display, 2014 - 2024 (USD Million)
TABLE 12 India market by application, 2014 - 2024 (USD Million)
TABLE 21 Japan market by component, 2014 - 2024 (USD Million)
TABLE 12 Japan market by display, 2014 - 2024 (USD Million)
TABLE 12 Japan market by application, 2014 - 2024 (USD Million)
TABLE 12 Korea market by component, 2014 - 2024 (USD Million)
TABLE 12 Korea market by display, 2014 - 2024 (USD Million)
TABLE 12 Korea market by application, 2014 - 2024 (USD Million)
TABLE 12 Taiwan market by component, 2014 - 2024 (USD Million)
TABLE 12 Taiwan market by display, 2014 - 2024 (USD Million)
TABLE 12 Taiwan market by application, 2014 - 2024 (USD Million)
TABLE 22 Latin America market by component, 2014 - 2024 (USD Million)
TABLE 12 Latin America market by display, 2014 - 2024 (USD Million)
TABLE 12 Latin America market by application, 2014 - 2024 (USD Million)
TABLE 25 MEA market by component, 2014 - 2024 (USD Million)
TABLE 12 MEA market by display, 2014 - 2024 (USD Million)
TABLE 12 MEA market by application, 2014 - 2024 (USD Million)